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All Journal Journal of Economics and Business UBS Interdisciplinary Social Studies Mabsya: Jurnal Manajemen Bisnis Syariah Return : Study of Management, Economic and Bussines Journal Research of Social Science, Economics, and Management ATHENA: Journal of Social Culture and Society Journal of Economics and Management Scienties IIJSE Danadyaksa: Post Modern Economy Journal Greenation International Journal of Tourism and Management Jurnal Ekonomi, Manajemen, Akuntansi Journal of Business Innovation and Accounting Research
Misbak
Universitas Swadaya Gunung Jati
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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The Power of Country of Origin and Brand Love: COSRX Repurchase Intention Journey Update Laelatul Badriyah; Nurisnaeni Nurisnaeni; H. Misbak; Tiara Muthiarsih
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7663

Abstract

Today’s consumer journey needs to be carefully studied by marketers, their ever-changing repeat purchasing behavior requires serious attention from various sides. The Brand they looking for base on more than “Product of View” physically. This research aims to explore the journey of consumers’ repurchase intention in Korean skincare products COSRX through the influence of country of origin and brand love. The method used is quantitative approach with multiple regression, sample is determine from non-probability sampling technique to 260 COSRX consumers of Ciayumajakuning Area – West Java – Indonesia through an online questionnaire survey. The research uses 3 classical assumption tests that are relevant to multiple regression. The results of the study indicate that the journey of consumers repurchase intention in Korean skincare products COSRX is positively and significantly powered partially and simultaneously by country of origin and brand love with a strong category contribution, with the t-table value of 1.969 and the F-table of 404.187. > 3.03. This insight usefully for retailers as well as marketers to keep detail attention of brand not only physically but emotionally.
The Influence of Content Marketing and Influencers on Online Buying Interest in Motorcycle Spare Parts at TikTok Shop Muhamad Munawir; Ezhar Taqfhiran Calies; H Misbak; Tiara Muthiarsih
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7981

Abstract

This study aims to analyze the influence of content marketing and influencers on generation Z's online buying interest in motorcycle spare parts products on the TikTok platform. Using a quantitative descriptive method with survey techniques, the study involved 200 respondents of generation Z TikTok users who had purchased motorcycle spare parts products through purposive sampling. Data was collected using an online questionnaire with a Likert scale and analyzed using SPSS. The results showed that all variables were valid and reliable with normally distributed data. Multiple regression analysis resulted in the equation Y = 8.837 + 0.220X1 + 0.515X2, showing content marketing (t = 5.632; sig = 0.000) and influencers (t = 7.148; sig = 0.000) have a significant positive effect on online purchase intention. The F test shows Fcount = 154.877> Ftable = 3.04 with a significance of 0.000, proving that both variables simultaneously have a significant effect. The coefficient of determination of 0.611 shows content marketing and influencers explain 61.1% of the variation in online purchase intention, with a strong correlation of content marketing (r = 0.714) and influencers (r = 0.741). The findings confirm digital marketing strategies through content marketing and influencer marketing are effective in increasing Generation Z's online purchase intention on motorcycle spare parts products on the TikTok platform.
Online Buying Interest in the Ciayumajakuning Property Industry from the Influence of Organic and Non-Organic Digital Marcom Rival Rivaldi; Dimas Faturrahman; Misbak Misbak; Tiara Muthiarsih
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8296

Abstract

This study wants to find out if using free Live Streaming and paid Meta Ads to market online works to make people want to buy property in the Ciayumajakuning area. We got information from 270 people using online surveys, and we used math to look at the information. The study shows that both ways work to make people want to buy online, but Meta Ads works a little better. Live Streaming, however, enhances consumer trust through real-time interaction and product visualization. This research offers practical insights for property marketers in selecting adaptive and effective digital strategies based on campaign goals, consumer behavior, and resource allocation.
The Role of Marketing Management On Image Existence Corporate Institutions Mohamad Arju Syifa; Afnan Taroqi Fathul Bahari; Misbak Misbak
Return : Study of Management, Economic and Bussines Vol. 3 No. 5 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i5.230

Abstract

Marketing management is a very important concept in the business world. Marketing management depends on organizational design that is tailored to market needs, especially target markets, in terms of price, distribution from suppliers to customers, and service. However, there are factors that affect the quality of an institution, namely the image of the institution (image). The views, perceptions and assessments of the public towards an institution will also affect the sustainability of the institution. Thus, the purpose of this study is to analyze theories about the role of marketing management on the existence of the image of corporate institutions. The theory used in this study is qualitative research, which is research that does not use quantitative data or statistical measuring tools. In accordance with the object of this research, this type of research is a category of library research, which is a series of studies that use literature studies. The result of his research is that marketing management has a very significant role in shaping the image of the institution. The existence of an institution's image depends on how the corporate institution packages marketing and publicizes it to the public. That marketing management also has a function to shape the company's knowledge and image for the community. Therefore, the existence of the image of the corporate institution depends on how the strategy and management of the company itself.
Pengaruh User Generated Content dan Aesthtetic Appeal terhadap Visit Intention pada Jiwan Coffe & Things Cirebon di kalangan Gen Z Rihke Liestia; Misbak Misbak; Keke Shabrina Nurmalitasari
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.425

Abstract

This study aims to analyze the influence of user generated content and aesthetic appeal on Generation Z’s visit intention toward Jiwan Coffee & Things Cirebon. The research employed a quantitative approach with an explanatory research design based on the Stimulus–Organism–Response (SOR) framework. Data were collected through questionnaires distributed to 100 Generation Z respondents in Cirebon Regency who had been exposed to digital content related to Jiwan Coffee. Multiple linear regression analysis was applied using SPSS software. The findings indicate that user generated content has a positive and significant effect on visit intention, while aesthetic appeal does not show a significant partial effect. However, both variables simultaneously have a significant influence on visit intention. The Adjusted R Square value of 0.222 shows that 22.2% of the variation in visit intention can be explained by these variables. These results suggest that authentic user-created content plays an important role in shaping trust, attraction, and imagined visiting experiences among Generation Z. Therefore, strategies to increase visit intention should prioritize optimizing user-generated content while strengthening visual aesthetic quality as a supporting stimulus in digital marketing communication for coffee shop destinations.
The Effect of Variety Seeking and Price Perception on Brand Switching Among Consumers on Hijab Products (Elzatta Case Study) Nihayah Yustika Sari; Misbak Misbak; Soesanty Maulany
Journal Research of Social Science, Economics, and Management Vol. 5 No. 11 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i11.1479

Abstract

The Indonesian hijab industry has experienced significant growth due to the increasing number of Muslim women wearing hijabs and the rapid development of modest fashion trends. This dynamic market environment has intensified competition among hijab brands, prompting consumers to frequently switch brands based on changing preferences and evaluations. This study examines the effects of variety seeking and price perception on brand switching behavior among consumers of Elzatta hijab products in Cirebon City. A quantitative associative research design was employed using a survey method. Data were collected from 218 female respondents who had purchased Elzatta hijabs as well as competing hijab brands. The analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the proposed hypotheses. The findings indicate that variety seeking has a positive and significant effect on brand switching, suggesting that consumers with a stronger desire for novelty and product variation are more likely to switch brands. In addition, price perception also has a positive and significant influence on brand switching and emerges as the dominant factor affecting consumer decisions. Consumers are more inclined to switch brands when they perceive that product prices do not align with the quality and value received. The model explains 48.1% of the variance in brand switching behavior. In conclusion, both psychological factors, represented by variety seeking, and economic considerations, reflected in price perception, significantly influence brand switching among Elzatta hijab consumers, with price perception playing a more substantial role in shaping switching behavior.
Pengaruh Kualitas Layanan dan Brand Image terhadap Kepuasan Pelanggan Lion Parcel di Kota Cirebon Galih Maulana; Misbak Misbak
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.484

Abstract

This study aimed to analyze the influence of service quality and brand image on customer satisfaction of Lion Parcel in Cirebon City. The research employed a quantitative approach with an associative design. The population consisted of all Lion Parcel customers in Cirebon City, with 35,662 delivery transactions recorded during February–April 2024. The sample was determined using the Slovin formula, resulting in 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed with SPSS through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results indicated that service quality had a positive and significant effect on customer satisfaction, with a regression coefficient of 0.207 and a significance value of 0.000. Brand image also had a positive and significant effect on customer satisfaction, with a regression coefficient of 0.415 and a significance value of 0.000. Simultaneously, service quality and brand image significantly influenced customer satisfaction, as indicated by an F-value of 23.210 and a significance value of 0.000. The coefficient of determination (R²) was 0.324, indicating that both variables explained 32.4% of the variation in customer satisfaction. These findings highlight the importance of improving service quality and strengthening brand image to enhance customer satisfaction at Lion Parcel.
The Role of Brand Image in Mediating the Effects of Price and Product Quality on Purchase Decisions Yolla Quaisyah Nias; Misbak Misbak; Keke Shabrina Nurmalitasari
Greenation International Journal of Tourism and Management Vol. 4 No. 2 (2026): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i2.929

Abstract

This study was conducted based on the increasing competition in the motorcycle industry, where companies are required to understand factors influencing consumer purchase decisions. The research object is consumers of Honda motorcycles at Alseda Motor Dealer, Indramayu. This study aims to analyze the effect of price and product quality on purchase decisions, with brand image as a mediating variable. A quantitative research method was applied using a survey approach. Data were collected from 100 respondents through questionnaires and analyzed using the Structural Equation Modeling approach with Partial Least Squares. The results show that price, product quality, and brand image have a positive and significant effect on purchase decisions. Furthermore, brand image significantly mediates the influence of price and product quality on purchase decisions. These findings indicate that competitive pricing and high product quality can strengthen brand image, which in turn enhances consumer purchase decisions. The study concludes that brand image plays an important strategic role in strengthening the impact of marketing factors on consumer decision-making and can be used as a reference for developing more effective marketing strategies.
The Impact of Work Discipline and Competency on Production Employees' Performance Indonesian Dharliana Hardjowikarto; Misbak Misbak; Lia Yulia; Moh Muklis Sulaeman; Julia Verboeket
Journal of Business Innovation and Accounting Research Vol. 1 No. 1 (2024): Journal of Business Innovation and Accounting Research
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/r2pxkt32

Abstract

The dynamic landscape of the automotive industry positions organizations such as PT Adient Automotive Indonesia as strategic suppliers of essential spare parts. The sustainability and competitive advantage of such firms are largely determined by the performance and quality of their human resources. Maintaining consistent production outcomes requires continuous attention to employee competence and work discipline as key determinants of performance. This study aims to: (1) analyze the effect of competence on the performance of production employees at PT Adient Automotive Indonesia; (2) examine the influence of work discipline on employee performance; and (3) assess the simultaneous effect of competence and work discipline on employee performance. A quantitative approach was employed using a sample of 88 production employees. The findings indicate that competence has a positive and statistically significant effect on employee performance. Similarly, work discipline exerts a positive and significant influence on performance. Furthermore, competence and work discipline simultaneously have a substantial and significant effect on production employee performance. These results highlight the importance of adopting a comprehensive human resource management strategy that integrates competency development and disciplinary reinforcement to enhance organizational productivity.
The Influence of Product Innovation on Marketing Performance through Competitive Advantage in Rattan MSMEs in Cirebon Regency Yuli Indriyani; Misbak Misbak; Soesanty Maulany
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1117

Abstract

Rattan MSMEs in Cirebon Regency play a significant role in supporting Indonesia’s handicraft industry and contributing to national export performance. However, increasing global competition, changing consumer preferences, and market uncertainty continue to challenge the ability of these enterprises to maintain sustainable marketing performance. Therefore, this study aims to analyze the influence of product innovation on marketing performance with competitive advantage as a mediating variable. A quantitative approach with a causal associative research design was employed. The study involved 102 rattan MSMEs selected from a population of 136 business units using the Slovin sampling technique. Data were collected through structured questionnaires using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The findings indicate that product innovation has a positive and significant effect on both competitive advantage and marketing performance. In addition, competitive advantage significantly influences marketing performance and serves as a mediating variable in the relationship between product innovation and marketing performance. These results suggest that continuous product innovation can strengthen the competitive position of rattan MSMEs, which in turn improves their marketing performance. The study provides practical implications for MSME managers in developing innovation-driven strategies to achieve sustainable competitiveness and business growth.
Co-Authors Adi Setiawan Afnan Taroqi Fathul Bahari Dharliana Hardjowikarto Dimas Faturrahman Elsa Afril Liyaningsih Ezhar Taqfhiran Calies Galih Maulana Hakim Ramadhan Isma Nurul Khotimah Julia Verboeket Keke Shabrina Nurmalitasari Laelatul Badriyah Lia Yulia Moh Muklis Sulaeman Mohamad Arju Syifa Muhamad Munawir Muhammad Rifqi Najwa Ummi Alfauzziyah Nihayah Yustika Sari Nurisnaeni Nurisnaeni Ricardi Dewanoto Ridwan Alif Nurfatria Rihke Liestia Rival Rivaldi Soesanty Maulany Tiara Muthiarsih Tiara Muthiarsih Tiara Muthiarsih Tiara Muthiarsih Tiara Muthiarsih Yolla Quaisyah Nias Yuli Indriyani