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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Innovative and Creativity
Yulnita Muchtar
Universitas Negeri Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peran Digital Literacy dalam Memoderasi Pengaruh Entrepreneurial Orientation terhadap Business Performance Yulnita Muchtar; Rahmat Hidayat; Mildayanti Mildayanti
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh entrepreneurial orientation terhadap business performance Usaha Mikro, Kecil, dan Menengah (UMKM) serta menguji peran digital literacy dalam memperkuat hubungan tersebut. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research. Data dikumpulkan melalui survei terhadap 150 pelaku UMKM yang telah memanfaatkan teknologi digital dalam aktivitas bisnisnya. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa entrepreneurial orientation berpengaruh positif dan signifikan terhadap business performance UMKM. Selain itu, digital literacy juga terbukti berpengaruh positif terhadap kinerja usaha. Temuan utama penelitian ini mengungkapkan bahwa digital literacy berperan sebagai variabel moderasi yang memperkuat pengaruh entrepreneurial orientation terhadap business performance, sehingga orientasi kewirausahaan memberikan dampak yang lebih optimal ketika didukung oleh kemampuan digital yang memadai. Penelitian ini menegaskan bahwa peningkatan kinerja UMKM pada era digital tidak hanya bergantung pada orientasi kewirausahaan, tetapi juga pada kesiapan dan kapabilitas digital pelaku usaha. Temuan ini diharapkan dapat memberikan kontribusi teoretis dalam pengembangan literatur kewirausahaan berbasis kapabilitas serta implikasi praktis bagi pengembangan kebijakan dan program pendampingan UMKM yang berfokus pada penguatan literasi digital.
Momfluencers sebagai Aktor Ekonomi Digital Lokal: Analisis Beauty Capital, Familial Trust, dan Business Stack di Kota Makassar Siti Nardiyah Muhrami; Rahmat Hidayat; Yulnita Muchtar
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4365

Abstract

This study aims to analyze the role of momfluencers as local digital economic actors in Makassar, Indonesia, focusing on three main dimensions: beauty capital, familial trust, and business stack. Using a descriptive qualitative approach, ten momfluencers were purposively selected based on three criteria: having at least 10,000 active followers, consistent content production, and active collaboration with local SMEs. Data were collected through semi-structured interviews, social media content observation, and secondary data from official institutions. The findings indicate that beauty capital serves not only as an aesthetic strategy but also as a representation of modesty and Bugis-Makassar cultural identity. The familial trust dimension builds emotional closeness between momfluencers and their audiences through family narratives reflecting siri’ na pacce (the local values of honor, empathy, and social responsibility). Meanwhile, the business stack demonstrates a community-based digital monetization strategy that strengthens collaboration with local SMEs. Overall, the study concludes that momfluencers in Makassar function as socio-economic agents who integrate cultural values, digital ethics, and entrepreneurial innovation, representing empowered women driving inclusive growth within the regional creative economy ecosystem.
Co-Authors Mildayanti Mildayanti Rahmat Hidayat Siti Nardiyah Muhrami