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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Movere Journal Abdimas Langkanae Journal of Innovative and Creativity
Yulnita Muchtar
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peran Digital Literacy dalam Memoderasi Pengaruh Entrepreneurial Orientation terhadap Business Performance Yulnita Muchtar; Rahmat Hidayat; Mildayanti Mildayanti
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh entrepreneurial orientation terhadap business performance Usaha Mikro, Kecil, dan Menengah (UMKM) serta menguji peran digital literacy dalam memperkuat hubungan tersebut. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research. Data dikumpulkan melalui survei terhadap 150 pelaku UMKM yang telah memanfaatkan teknologi digital dalam aktivitas bisnisnya. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa entrepreneurial orientation berpengaruh positif dan signifikan terhadap business performance UMKM. Selain itu, digital literacy juga terbukti berpengaruh positif terhadap kinerja usaha. Temuan utama penelitian ini mengungkapkan bahwa digital literacy berperan sebagai variabel moderasi yang memperkuat pengaruh entrepreneurial orientation terhadap business performance, sehingga orientasi kewirausahaan memberikan dampak yang lebih optimal ketika didukung oleh kemampuan digital yang memadai. Penelitian ini menegaskan bahwa peningkatan kinerja UMKM pada era digital tidak hanya bergantung pada orientasi kewirausahaan, tetapi juga pada kesiapan dan kapabilitas digital pelaku usaha. Temuan ini diharapkan dapat memberikan kontribusi teoretis dalam pengembangan literatur kewirausahaan berbasis kapabilitas serta implikasi praktis bagi pengembangan kebijakan dan program pendampingan UMKM yang berfokus pada penguatan literasi digital.
Momfluencers sebagai Aktor Ekonomi Digital Lokal: Analisis Beauty Capital, Familial Trust, dan Business Stack di Kota Makassar Siti Nardiyah Muhrami; Rahmat Hidayat; Yulnita Muchtar
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4365

Abstract

This study aims to analyze the role of momfluencers as local digital economic actors in Makassar, Indonesia, focusing on three main dimensions: beauty capital, familial trust, and business stack. Using a descriptive qualitative approach, ten momfluencers were purposively selected based on three criteria: having at least 10,000 active followers, consistent content production, and active collaboration with local SMEs. Data were collected through semi-structured interviews, social media content observation, and secondary data from official institutions. The findings indicate that beauty capital serves not only as an aesthetic strategy but also as a representation of modesty and Bugis-Makassar cultural identity. The familial trust dimension builds emotional closeness between momfluencers and their audiences through family narratives reflecting siri’ na pacce (the local values of honor, empathy, and social responsibility). Meanwhile, the business stack demonstrates a community-based digital monetization strategy that strengthens collaboration with local SMEs. Overall, the study concludes that momfluencers in Makassar function as socio-economic agents who integrate cultural values, digital ethics, and entrepreneurial innovation, representing empowered women driving inclusive growth within the regional creative economy ecosystem.
Pemberdayaan Siswa Sekolah Dasar melalui Kegiatan Market Day untuk Membangun Kreativitas dan Kemandirian Berwirausaha Rahmat Hidayat; Yulnita Muchtar; Damas Gianlugi Alrizqi; Andi Reski Nurhikmah; Nurul Haeriyah Ridwan
Abdimas Langkanae Vol. 5 No. 2 (2025)
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jpm.v5i2.546

Abstract

Tujuan program pengabdian adalah menanamkan karakter kewirausahaan dan meningkatkan literasi keuangan siswa SD IT Unggulan Mawaddah melalui kegiatan Market Day berbasis pendekatan participatory action learning system (PALS). Kegiatan Market Day menjadi media pembelajaran berbasis proyek (project-based learning) yang memberikan pengalaman langsung kepada siswa dalam proses perencanaan, produksi, pemasaran, hingga evaluasi produk. Kegiatan pengabdian ini dilaksanakan di SD IT Unggulan Mawaddah dengan tujuan menanamkan nilai-nilai karakter kewirausahaan serta meningkatkan literasi keuangan dasar melalui pendekatan Participatory Action Learning System (PALS). Metode pelaksanaan meliputi tahap persiapan, produksi, pelaksanaan transaksi, dan refleksi pascakegiatan yang melibatkan guru, siswa, dan orang tua secara kolaboratif. Hasil pengabdian menunjukkan adanya peningkatan pada aspek kreativitas produk, kepercayaan diri, kemampuan komunikasi, kerja sama tim, serta pemahaman sederhana mengenai perhitungan biaya dan keuntungan. Selain itu, dapat memperkuat kemitraan sekolah–orang tua dan menghasilkan modul pembelajaran Market Day berbasis pembelajaran kontekstual, serta dampak jangka panjang berupa model ekosistem kewirausahaan berkelanjutan di sekolah dasar.
Dampak Literasi Kewirausahaan Terhadap Orientasi Kewirausahaan Sosial: Bukti Empris Dari Mahasiswa FEB Universitas Negeri Makassar Rahmat Hidayat; Yulnita Muchtar; Muh. Irshan Sachrir
Movere Journal Vol. 8 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v8i1.760

Abstract

This study aims to analyze the impact of entrepreneurial literacy on Social Entrepreneurship Orientation (SEO) among students at the Faculty of Economics and Business (FEB), Universitas Negeri Makassar. This research adopted a quantitative explanatory approach using a survey method involving 245 students selected through proportionate stratified random sampling. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationship between entrepreneurial literacy and three dimensions of SEO: social innovation, proactiveness, and risk-taking. The results indicate that entrepreneurial literacy has a positive and significant effect on all dimensions of social entrepreneurship orientation. The social innovation dimension recorded the strongest influence, while risk-taking had the lowest. This suggests that while literacy equips students with innovative capabilities, psychological barriers to social risk still require more profound curricular intervention. These findings provide strategic implications for higher education administrators, particularly within teacher education based universities (LPTK), to redesign entrepreneurship curricula that are not only profit-oriented but also emphasize social risk mitigation and hybrid value creation. This study provides new empirical evidence regarding the role of literacy in shaping SEO within the context of education based universities in Eastern Indonesia.
Co-Authors Andi Reski Nurhikmah Damas Gianlugi Alrizqi Mildayanti Mildayanti Muh. Irshan Sachrir Nurul Haeriyah Ridwan Rahmat Hidayat Rahmat Hidayat Siti Nardiyah Muhrami