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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Akuntansi Keuangan dan Bisnis Ininnawa: Jurnal Pengabdian Masyarakat Journal Of Entrepeneurship and Strategic Management (JESM) Journal of Innovative and Creativity
Andi Reski Nurhikmah
Universitas Negeri Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Pengaruh Personal Branding Influencer terhadap Keputusan Pembelian melalui Kepercayaan Konsumen pada Mahasiswa Kewirausahaan Fakultas Ekonomi Universitas Negeri Makassar Asmayanti Asmayanti; Andi Reski Nurhikmah; Hasisa Haruna; Andi Rinda Oktariani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3935

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh personal branding influencer terhadap keputusan pembelian melalui kepercayaan konsumen pada mahasiswa Kewirausahaan Fakultas Ekonomi Universitas Negeri Makassar. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan kausal, serta analisis data dilakukan menggunakan Structural Equation Modeling (SEM) Partial Least Square (PLS). Populasi penelitian ini adalah seluruh mahasiswa aktif Program Studi Kewirausahaan yang menggunakan media sosial dan pernah terpapar konten influencer, dengan sampel sebanyak 120 responden yang diambil menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa personal branding influencer berpengaruh positif dan signifikan terhadap kepercayaan konsumen dan keputusan pembelian. Selain itu, kepercayaan konsumen terbukti memediasi hubungan antara personal branding influencer dan keputusan pembelian. Temuan ini menegaskan bahwa influencer yang kredibel, konsisten, dan interaktif dapat meningkatkan kepercayaan mahasiswa terhadap produk, sehingga mendorong niat dan keputusan pembelian secara signifikan.
Analisis Rantai Pasok dan Dampaknya terhadap Efisiensi Operasional: Studi Kasus pada Philoskopia Café Makassar utiana usman; Asmayanti; Andi Reski Nurhikmah
Journal of Entrepreneurship and Strategic Management Vol. 5 No. 01 (2026): Journal Of Entrepeneurship and Strategic Management
Publisher : Program Pascasarjana Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jesm.v5i01.674

Abstract

Bisnis kafe di Indonesia mengalami pertumbuhan pesat, namun banyak pelaku usaha khususnya skala kecil-menengah menghadapi tantangan kompleks dalam mengelola rantai pasok. Penelitian ini menganalisis penerapan manajemen rantai pasok dan dampaknya terhadap efisiensi operasional pada Philoskopia Café di Makassar. Menggunakan pendekatan kualitatif dengan desain studi kasus tunggal, data dikumpulkan melalui wawancara mendalam dengan owner dan observasi langsung. Hasil penelitian mengungkapkan konfigurasi rantai pasok hybrid dimana Philoskopia Café menerapkan strategi multi-supplier yang terdiferensiasi dengan dua pemasok tetap untuk komoditas inti (Fatgoad.id untuk biji kopi dan Frezzo untuk bubuk minuman) dan pemasok lokal untuk bahan pendukung. Frekuensi pengiriman bulanan dan ketergantungan pada safety stock yang dikelola manual menimbulkan kerentanan terhadap stock-out. Analisis tiga aliran utama menunjukkan: (1) Aliran produk telah berjalan memadai namun terdapat titik kritis dalam sistem pengelolaan stok; (2) Aliran informasi mengalami dikotomi antara sistem digital untuk transaksi dan sistem manual untuk pencatatan stok, menciptakan gap informasi yang signifikan; (3) Aliran keuangan menunjukkan efisiensi melalui pemanfaatan diskon 10% dan pembayaran digital QRIS, namun terhambat oleh sentralisasi pengelolaan. Temuan kunci penelitian mengidentifikasi bahwa akar inefisiensi operasional terletak pada terbatasnya integrasi sistemik antar ketiga aliran rantai pasok.
Pengembangan Kapasitas Karyawan UMKM Melalui Pemasaran Berbasis Komunitas dan Pengaruhnya Terhadap Keunggulan Bersaing Asriyani Amrullah; Andi Reski Nurhikmah; Siti Nardiyah Muhrami
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4346

Abstract

This study aims to analyze the development of MSME employees’ capacity through community-based marketing and its influence on competitive advantage in the digital era. As the backbone of Indonesia’s economy, MSMEs face challenges in human resource quality, particularly in digital literacy and marketing skills. Adopting a descriptive qualitative approach, this research was conducted among MSMEs in Makassar City that actively use social media to engage with customer communities. Data were collected through in-depth interviews, participatory observations, and documentation, then analyzed thematically using NVivo software. The findings demonstrate that enhancing employees’ skills in digital literacy, communication, and community data analysis significantly contributes to customer loyalty, product innovation, as well as brand differentiation and identity. Community-based marketing not only fosters stronger emotional relationships with customers but also improves marketing efficiency through word-of-mouth and accelerates innovation cycles through co-creation practices. These results suggest that MSMEs’ competitive advantage is multidimensional, shaped by the synergy between human resource capacity development, digital community management, and dynamic capabilities in adapting to market changes. Furthermore, this study highlights the role of digital platforms as enablers of sustainable marketing practices, reinforcing MSMEs’ adaptability and resilience in the globalized marketplace. Consequently, the study contributes to digital marketing literature and offers practical recommendations for MSMEs, including continuous employee training, collaborative innovation, and strategic use of social media, to sustain competitiveness in increasingly dynamic and globalized business environments.
The Influence of Education and Mentality on Entrepreneurial Motivation Through Attitudes of FEB UNM Students Andi Reski Nurhikmah; Ulfa Amani Hidayati; Dwiyanti; Khaerun Nisa SH
Jurnal Akuntansi Keuangan dan Bisnis Vol 19 No 1 (2026): Jurnal Akuntansi Keuangan dan Bisnis
Publisher : Politeknik Caltex Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35143/jakb.v19i1.6975

Abstract

Main Purpose – This study aims to analyze the influence of entrepreneurship education and entrepreneurial mindset on entrepreneurial motivation through entrepreneurial attitudes as a mediating variable in students of the Faculty of Economics and Business, Universitas Negeri Makassar Method – A quantitative approach with an explanatory design was used in this study through the distribution of questionnaires to 100 respondents. Samples were selected using proportional random sampling techniques and data were analyzed using the path analysis method Main Findings – The test results showed that entrepreneurship education had a significant effect on entrepreneurial attitudes, but did not have a direct effect on entrepreneurial motivation. On the other hand, the entrepreneurial mindset has been proven to have a significant direct effect on students' entrepreneurial attitudes and motivations. Furthermore, the path analysis proves that entrepreneurial attitudes function as a variable that mediates entrepreneurship education on entrepreneurial motivation. Theory and Practical Implications – Practically, these results indicate that higher education institutions need to reorient the curriculum from theoretical to strengthening psychological aspects and forming positive attitudes of students. Academic policies should better integrate business incubator programs and practical training to stimulate students' real encouragement in entrepreneurship. Novelty – The novelty of this research lies in proving the role of entrepreneurial attitudes as a mediating variable that explains why theoretical education requires the integration of psychological mindsets to be able to drive students' real motivation.
Edukasi dan Penerapan Sistem Biaya Standar Sebagai Strategi Eliminasi Inefisiensi Produksi UMKM Aisyah Zarkasi; Khaerun Nisa SH; Andi Nurul Tenriwali Hasanuddin; Muh. Irshan Sachrir; Andi Reski Nurhikmah
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026): Volume 04 Nomor 01 (Mei 2026)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/cb63vy38

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi dan menerapkan sistem biaya standar sebagai strategi eliminasi inefisiensi produk pada UMKM. Mitra menghadapi permasalahan utama berupa ketidakefisienan penggunaan bahan baku karena tidak adanya takaran baku, ketiadaan target biaya tenaga kerja langsung, serta kesulitan mengendalikan biaya overhead yang dicatat secara agregat. Metode pelaksanaan kegiatan menggunakan pendekatan sosialisasi partisipatif yang melibatkan pemilik usaha, perwakilan karyawan bagian produksi, dan karyawan bagian pencatatan bahan baku.  Hasil kegiatan menunjukkan bahwa sosialisasi berhasil meningkatkan pemahaman mitra secara signifikan. Kegiatan sosialisasi biaya standar efektif sebagai langkah awal membangun kapasitas manajerial UMKM menuju pengendalian biaya produksi yang lebih baik dan peningkatan profitabilitas berkelanjutan.
Co-Authors Aisyah Zarkasi Andi Nurul Tenriwali Hasanuddin Andi Rinda Oktariani Asmayanti Asmayanti Asmayanti Asriyani Amrullah Dwiyanti Hasisa Haruna Khaerun Nisa SH Muh. Irshan Sachrir Siti Nardiyah Muhrami Ulfa Amani Hidayati utiana usman