Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Terapan
Simson Melmambessy
Jurusan Administrasi Niaga, Politeknik Negeri Ambon
Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Di Kota Ambon Joshua David Kiswanto; Harold Hursepuny; Deflin Tresye Nanulaitta; Simson Melmambessy
Jurnal Administrasi Terapan Vol. 2 No. 2 (2023): September
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i2.2084

Abstract

Factors that influence purchasing decisions do not only come from consumers, but also influenced by the marketing strategy of a company or business group. Brand image and price are an inseparable part of the factors behind the purchase decision at Ambon. This study aims to examine and analyze the effect of brand image and price on purchasing decisions at Passo Electronic Store. The analytical method used is multiple linear regression analysis using SPSS software version 21.0. The results of the research, hypothesis one produces a tcount value of 2.030 with a significant value of 0.047 < 0.05, hypothesis two produces a tcount value of 4.790 with a significant value of 0.000 < 0.05 and hypothesis three produces an Fcount value of 25.160 with a significant value of 0.000 < 0.05. Based on the results of the study, it can be said that brand image has a positive effect on purchase decisions at Passo Electronic Store. Price has a positive effect on purchase decisions at Passo Electronic Store. Brand image and price together have a positive effect on purchasing decisions at the Passo Electronic Store. Brand image and price have an influence on purchse decisions by 47.2% while the remaining 52.8% is influenced by other variables. Based on the analysis and discussion, research can submit sugestion: Passo Electronic Store must be able to maintain the adventages it has, should increase promotion or introduction about their product.Keywords: Brand Image, Price, Purchase Decision
Pengaruh Kepercayaan Dan Kepuasan Terhadap Loyalitas Nasabah Tabungan Harapan BCA Cabang Ambon Simson Melmambessy; Eline O. Hutubessy; Stevanus Johan Gomies
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): MARET
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2552

Abstract

This research aims to analyze the influence of customer trust and satisfaction on the loyalty of "Tabungan Harapan" savings customers at PT Bank BCA Ambon Branch. The study adopts a quantitative approach, using a survey method to collect data from "Tabungan Harapan" customers at the BCA Ambon Branch. The quantitative approach was chosen because it is suitable for measuring the relationships between the research variables, namely trust, satisfaction, and customer loyalty. This research utilizes a descriptive and explanatory research design. The descriptive design is used to provide an overview of the levels of trust, satisfaction, and loyalty among "Tabungan Harapan" customers at BCA Ambon Branch. The explanatory design is employed to analyze the influence of trust and satisfaction on customer loyalty. The population in this study consists of all active "Tabungan Harapan" customers at BCA Ambon Branch. The sampling technique used is purposive sampling, where the sample is selected based on specific criteria. The total sample size used in this study is 115 respondents. Multiple regression analysis was conducted to test the influence of the independent variables (trust and satisfaction) on the dependent variable (customer loyalty). The regression analysis results show that trust (X1) has a regression coefficient of 0.320 with a p-value of 0.010, which is less than 0.05. Satisfaction (X2) also significantly affects customer loyalty, with a regression coefficient of 0.144 and a p-value of 0.020 (p < 0.05). The F-test results indicate that the overall regression model is significant, with an F-statistic value of 4.058 and a p-value of less than 0.002. Trust has a greater influence on customer loyalty compared to satisfaction.Keywords: customer trust, customer satisfaction, customer loyalty
Tinjauan Lingkungan Fisik Pada Madrasah Aliyah Al Muslim Ambon Safna Kaplale; Vera Paulin Kay; Kalsum Lussy; Simson Melmambessy
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2899

Abstract

The purpose of this writing is to be able to find out how the adequate physical work environment in "Madrasah Aliyah Al-Muslim Ambon".This research is qualitative in which the author describes the physical work environment at Madrasah Aliyah Al-Muslim Ambon. The data analysis technique used in this writing is with a qualitative analysis technique, namely using a theoretical approach according to experts related to this writing. The results of this study show that the physical environment in Madrasah Aliyah Al-Muslim Ambon is not yet feasible.The conclusion that can be drawn from this writing is that the physical condition that occurs at Madrasah Aliyah Al-Muslim Ambon is seen from the color of the paint on the walls that have begun to fade and be damaged due to the condition of the building, poor lighting due to the absence of window installation so that the sun's rays reflect the light directly, the air in the room due to the absence of ceiling installation in each room which can cause the air temperature to increase further and leakage on zinc roofs, the humidity on the walls is the same as the color of the paint that has faded and is damaged due to the condition of the building that has been damp, and the cleanliness of the room has not been properly maintained due to the floor that has been damaged because it is still using basic cement. Keywords :Physical Environment
ANALISIS REGRESI UNTUK MENGOPTIMALKAN ANGGARAN PEMASARAN DIGITAL: (STUDI KASUS ROI PADA 5 PLATFORM MEDIA SOSIAL) Leonora Ferdinandus; Simson Melmambessy
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3434

Abstract

Digital transformation has shifted the marketing paradigm, yet optimizing budgets across various social media platforms remains challenging for companies in Indonesia. This research aims to develop a regression analysis model to optimize digital marketing budget allocation across five major social media platforms. Adopting a quantitative approach with correlational analytical design, this study involved 120 medium and large companies in Indonesia actively implementing digital marketing strategies. The results show significant positive correlations between budget allocation and ROI for all platforms, with the strongest correlations found in Instagram (r = 0.68) and TikTok (r = 0.64). Non-linear regression models identified diminishing returns patterns on several platforms, with optimal budget allocation for Instagram at approximately 43.75%. Cluster analysis yielded four company groups with distinct profiles and performance, with the highest ROI (7.5%) in the cluster prioritizing TikTok and Instagram. The optimization model developed recommends allocations of: Instagram (32.5%), TikTok (28.7%), YouTube (18.8%), Facebook (10%), and LinkedIn (10%), projecting a 27.3% ROI increase. Model validation through case studies confirmed an average ROI increase of 21.5%. This research provides an analytical framework for digital marketing budget optimization that can be adapted to company characteristics and platform dynamics. Keywords: digital marketing, regression analysis, return on investment, social media, budget optimization
Co-Authors Deflin Tresye Nanulaitta Eline O. Hutubessy Harold Hursepuny Joshua David Kiswanto Kalsum Lussy Leonora Ferdinandus Safna Kaplale Stevanus Johan Gomies Vera Paulin Kay