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All Journal Jurnal Ekonomi Bisnis dan Kewirausahaan International Journal of Technology and Education Research
Mailani Amriatul Aulia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Business Strategy Through Understanding Characteristics and Planning Concepts Rohmah, Ainnur; Dwi Nur Aini; Halimatus Sa'diyah; Mailani Amriatul Aulia; Nunuk Indarti
International Journal of Technology and Education Research Vol. 4 No. 01 (2026): January- March, International Journal of Technology and Education Research (IJ
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i01.2826

Abstract

Business planning is a crucial process that determines the direction, goals, and strategic steps needed to run a business effectively and efficiently. Good planning must be based on accurate data, realistic analysis, clear objectives, and the ability to adapt to changes in the business environment. Through thorough planning, business owners can identify opportunities, predict risks, prepare alternative strategies, and optimize resource utilization. Furthermore, business planning serves as a guideline for decision-making, a performance evaluation tool, and a means of strengthening trust with external parties such as investors and partners. With structured planning, operational activities can run more effectively, competitiveness increases, and the prospects for business success are enhanced. Overall, business planning provides a strategic foundation for business sustainability and growth.
PERAN MANAJEMEN DAN TATA KELOLA KOPERASI DALAM MENDUKUNG PERKEMBANGAN UMKM DI KOTA PASURUAN Mailani Amriatul Aulia; Dwi Nur Aini; Nikmatul Khofifah; Nurus Sobakh
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 2 (2026): April : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/d7crzr67

Abstract

This study aims to examine the role of cooperative management and governance in supporting the development of Micro, Small, and Medium Enterprises (MSMEs) in Pasuruan City. MSMEs play a vital role particularly in the local economy but still face various challenges, such as limited capital, limited managerial capacity, and restricted market access. Cooperatives can provide a solution through sound and professional management. This study employs solely a qualitative descriptive method using a literature review approach, which involves collecting data from relevant journals, books, scientific articles, and official documents related to the research topic. The results indicate that well-managed cooperatives are capable of supporting MSMEs by providing access to capital, business training, marketing development, and business mentoring. However, several challenges remain, such as poor management quality, lack of transparency, and limited human resources. Therefore, improving cooperative governance is essential to support the sustainability and development of MSMEs in Pasuruan City.
Co-Authors Dwi Nur Aini Halimatus Sa'diyah Nikmatul Khofifah Nunuk Indarti Nurus Sobakh Rohmah, Ainnur