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All Journal International Journal of Health and Pharmaceutical (IJHP)
Salomon, Sam
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Nursing Public Health

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The Role of Social Media in Digital Marketing Communication For Healthy Behaviour Puspitaloka Mahadewi, Erlina; Chrisafi, Astrid; Setiati, Ritta; Nurmawaty, Dwi; Elistia, Elistia; Sudarmika, Dina; Salomon, Sam
International Journal of Health and Pharmaceutical (IJHP) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v6i1.557

Abstract

The aim of this research is to analyze the communication challenges in the Social Media in Digital Marketing Communication (DMC) era, and understanding generation millenial  for healthy digital behaviour. This research is a literature review. Data collection using documentation from Google Scholar. Data analysis using Systematic Literature Review (SLR). Communication challenges in the current digital era, especially in interacting with generation Millenial, is a very wide expansion of the communication field through various digital platforms, such as social media, instant messaging, and online content. Generation Millenial (GM) has unique characteristics that influence the way they communicate, such as a preference for short messages, images and videos that are effective in conveying messages. Understanding and adapting your communication style to them is important for building strong and effective relationships. In addition, it must be acknowledged that generation millenial has a high level of technological awareness, which can raise privacy and security issues that must be managed wisely in an effort to establish successful communication with this generation.
Digital Marketing Strategies for Healthy Behaviour in Communities and Society Puspitaloka Mahadewi, Erlina; Elistia, Elistia; Larasati, Ayu; Sudarmika, Dina; Salomon, Sam; Harahap, Arman
International Journal of Health and Pharmaceutical (IJHP) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v6i1.558

Abstract

This study aims to appraise the effectiveness of health creation through social media in encouraging healthy actions among adolescents in the health community. The discussion covers two main aspects the urgency of health creation through social media for these adolescents, the effectiveness, and challenges faced in its perpetration. The urgency of health creation through social media is grounded on the high use of digital platforms among adolescents, making it a implicit tool for propagating health information. Social media allows presto and wide access to educational content, improves health knowledge, and encourages active participation by adolescents in maintaining their health. The study results indicate that health creation through social media is effective in adding health knowledge and motivating changes in healthy hygiene actions. still, several challenges need to be addressed, similar as the spread of inaccurate information, limited access and digital knowledge, and issues of sequestration and data security within the community. The study concludes that despite these challenges, social media has great eventuality as an effective health creation tool for adolescents with applicable digital marketing. Applicable strategies are demanded to address these challenges, including digital knowledge education and the development of regulations to insure information delicacy. farther exploration is recommended to explore the combination of social media with face-to-face interventions, to enhance the effectiveness and strategies of health creation in healthy life actions.
Co-Authors Ayu Larasati Chrisafi, Astrid Elistia, Elistia Harahap, Arman Nurmawaty, Dwi Puspitaloka Mahadewi, Erlina Setiati, Ritta Sudarmika, Dina