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All Journal Jurnal Ilmu Pariwisata Hospitaliti
Helni Desty Yanice Lagarense
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Social Sciences

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Journal : Hospitaliti

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INTEGRASI KEARIFAN LOKAL DAN KUALITAS LAYANAN DALAM PENGEMBANGAN HOSPITALITY BERKELANJUTAN DI HOTEL FOUR POINTS BY SHERATON MANADO Helni Desty Yanice Lagarense; Jeskrispen Lagarense; Agustinus Walansendow
Jurnal Hospitaliti Vol. 4 No. 2 (2025): Jurnal Hospitaliti
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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Abstract

This study examines the integration of local wisdom and service quality in the context of sustainable hospitality development at Four Points by Sheraton Manado. A quantitative approach was applied using assumed primary data collected through a survey of hotel guests (n = 120) selected via purposive sampling. A five-point Likert scale questionnaire was employed to assess local wisdom, service quality, and guest satisfaction. Data were analyzed using descriptive statistics and simple linear regression. Findings indicate that the incorporation of local cultural values, Minahasa hospitality, and local product utilization positively and significantly influences guests’ perceptions of service quality. These results confirm that integrating local wisdom not only enhances service quality but also supports sustainable hospitality practices in an international hotel context. This strategy contributes to competitive advantage and authentic guest experiences.
PENGARUH KUALITAS PELAYANAN, STRATEGI PEMASARAN DAN FASILITAS TERHADAP KEPUASAN TAMU DI HOTEL GRAN PURI MANADO Sony Wijanarko; Helni Desty Yanice Lagarense; Meylita Laikun; Tesalonika Kaunang
Jurnal Hospitaliti Vol. 4 No. 2 (2025): Jurnal Hospitaliti
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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Abstract

This study aims to examine the effect of service quality, marketing strategy, and facilities on guest satisfaction at Hotel Gran Puri Manado. The research employed a quantitative approach using a survey method, with data collected from 30 hotel guests as respondents. Data were obtained through a structured questionnaire measuring guests’ perceptions of service quality, marketing strategy, and facilities in relation to their overall satisfaction. The data were analyzed using multiple linear regression analysis. The results indicate that service quality, marketing strategy, and facilities have a significant effect on guest satisfaction at Hotel Gran Puri Manado. Among these variables, marketing strategy and facilities emerge as dominant factors influencing guest satisfaction. The findings of this study provide practical implications for hotel management, emphasizing that continuous improvement in service quality, effective marketing strategies, and adequate facilities is essential to enhance guest satisfaction and maintain competitiveness in the hospitality industry.
Co-Authors Agustinus Walansendow Efraim Laluas Jeskrispen Lagarense Meylita Laikun Ruslani Sony Wijanarko Tesalonika Kaunang