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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Nurasfidar, Nurasfidar
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Pelatihan dan Penguatan Kompetensi Desain Materi Iklan Digital dengan Aplikasi Canva pada Siswa SMAN Roslan, Astil Harli; Syahra, Syahra; Suparningsih, Suparningsih; Perkasa, Prayoga Oksa; Muharlisa, Nurfa; Salenda, Muliadin; Latifah, Nonik; Jatmiko, Budi; Nurasfidar, Nurasfidar
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 6 (2025): Desember 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i6.902

Abstract

This community service activity aimed to improve the understanding and skills of students at SMA Negeri 2 Wangi-Wangi in designing digital advertising materials using the Canva application. Graphic design skills are increasingly relevant in today’s digital era, especially for the younger generation with the potential to become creative entrepreneurs. The training was carried out using an interactive approach, which included the delivery of theoretical design concepts, group discussions, and hands-on practice in creating advertising content through the Canva platform. The participants consisted of 30 students with an interest in digital content development. The results of this activity showed a significant improvement in participants' technical abilities in using Canva features, as well as their understanding of effective advertising design aesthetics. In addition, participants reported increased confidence in producing creative works that are ready to be used for digital promotional purposes. It can be concluded that training in the use of Canva is effective in enhancing students’ digital competencies in the Wangi-Wangi area. A recommendation for future activities is the need for continued mentoring to explore other creative platforms in order to further expand students’ digital literacy and capabilities.
PENGUATAN DAYA SAING UMKM WAKATOBI MELALUI WORKSHOP DIGITAL MARKETING DAN PERSONAL BRANDING Indalestari, Wa Ode Dien; Aisyah, Nur; Farih, Muhamad; Ridwan, Muhammad; Nurasfidar, Nurasfidar; Usman, Usman; Ardiansyah, Rijal
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2121

Abstract

This community service activity aims to improve the knowledge, skills, and capacity of MSMEs in Wakatobi Regency in the areas of digital marketing and personal branding. The training was held at Puncak Kahianga, Tomia Island, Wakatobi, Southeast Sulawesi, specifically in Kahianga Village, East Tomia District. It targeted 40 MSMEs who needed to improve their digital marketing and personal branding skills in an engaging manner. This Community Service activity utilized a participatory method with an educational and creative approach. This activity successfully raised participants' awareness of the importance of building a strong brand identity and developing a well-planned digital marketing strategy as key to increasing the competitiveness of Wakatobi MSMEs in the digital economy era. Participants not only understood the theoretical concepts but also developed simple digital marketing plans tailored to their respective business characteristics, thereby supporting the sustainable strengthening of MSME competitiveness.
Co-Authors Ardiansyah, Rijal Budi Jatmiko Farih, Muhamad Indalestari, Wa Ode Dien Latifah, Nonik Muhammad Ridwan Muharlisa, Nurfa Nur Aisyah Perkasa, Prayoga Oksa Roslan, Astil Harli Salenda, Muliadin Suparningsih, Suparningsih Syahra, Syahra Usman Usman