Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal Media Mahardhika Journal Of Human And Education (JAHE) Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Farih, Muhamad
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pelatihan Manajemen dan Pemasaran UMKM di GRS Roti Bandung Mariani, Mariani; Arifin, Nurul; Patulak, Lucia Evianti; Lajaria, Ridha Taurisma; Indalestari, Wa Ode Dien; Naim, Ifin; Titop, Herman; Sudarsana, I Wayan; Jaenuddin, Arsyad; Aisyah, Nur; Farih, Muhamad; Suprianto, Ghalib; Rajuddin, Wa Ode Nursaadha
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.2088

Abstract

Pelatihan manajemen dan pemasaran untuk UMKM GRS Roti Bandung bertujuan meningkatkan kapasitas manajerial dan strategi pemasaran untuk memperluas daya saing di pasar. Kegiatan pelatihan mencakup materi tentang manajemen bisnis, pemasaran digital, dan inovasi produk. Metode yang digunakan meliputi ceramah, diskusi kelompok, studi kasus, dan praktik langsung. Hasilnya menunjukkan peningkatan pemahaman peserta terhadap konsep manajemen dan pemasaran, serta kemampuan dalam menerapkan strategi digital untuk promosi produk. Evaluasi dan tindak lanjut pasca pelatihan membantu peserta mempertahankan pembelajaran dan menerapkan inovasi secara berkelanjutan. Dengan pelatihan ini, GRS Roti diharapkan dapat bersaing lebih baik di pasar lokal dan berkontribusi pada perekonomian UMKM di Bandung.
Sosialisasi Pemanfaatan Ikan Bandeng Menjadi Olahan Bandeng Presto Di Kota Kendari Lajaria, Ridha; Muhammad Ridwan; Handris, Handris; Lajaria, Ridha Taurisma; Patulak, Lucia Evianti; Rajuddin, Wa Ode Nursaadha; Mariani, Mariani; Imran, Imran; Aisyah, Nur; Naim, Ifin; Farih, Muhamad; indalestari, Wa Ode Dien; Gilang, Gilang
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.2089

Abstract

Strategi Pemasaran merupakan hal yang sangat penting bagi produsen ikan bandeng atau biasa disebut Bandeng Presto untuk mencapai tujuan, sehingga untuk menjalankan suatu usaha diperlukan adanya pengembangan melalui strategi pemasaran. Yaitu Produk (produck), Harga (Price), Promosi (Promotion) dan Tempat/distribusi (Place) dalam menghadapi persaingan. Kegiatan Pemasaran umumnya memfokuskan diri pada produk, penetapan harga, kebijakan distribusi, dan cara promosi yang dalam hal ini dikenal sebagai Strategi Pemasaran. Kegiatan pengabdian ini dilaksanakan di CV. Ayyas Mandiri dan Rumah Makan BGURIS Kota Kendari Provinsi Sulawesi Tenggara selama 2 bulan. Metode yang dipakai dalam pencapaian adalah Sosialisasi dan Worksop (pelatihan) kepada para pelaku UMKM yaitu Pemilik rumah makan dan karyawannya yang berjumlah 10 orang untuk sharing pengetahuan mengenai cara pengembangan melalui strategi pemasaran. Kegiatan ini melibatkan 7 orang mahasiswa, 10 orang Dosen Fakultas Ekonomi dan Bisnis, Rumah Makan BGURIS sebagai mitra. Metode yang digunakan untuk pencapaian tujuan ialah Sosialisasi dengan teknik pembelajaran partisipatif dan pendampingan serta praktek langsung di lapangan. Metode ini menempatkan peserta sebagai objek sekaligus subjek dalam proses pelatihan tersebut. Hasil evaluasi dari kegiatan ini adalah peserta memberikan respon yang positif, berdasarkan komentar-komentar peserta yang menyatakan bahwa materi yang diberikan sangat memberikan manfaat, khususnya kegiatan pemasaran yaitu memfokuskan diri pada produk, penetapan harga, kebijakan distribusi, dan cara promosi atau yang dikenal sebagai Strategi Pemasaran. Dengan demikian, dapat membangun semangat untuk memajukan usaha dan keluarga.
PENERAPAN EKONOMI SIRKULER DALAM MENGURANGI EMISI KARBON DI PROVINSI SULAWESI TENGGARA Farih, Muhamad; HM, Suyuti; Titop, Herman; Mariani; Imran
Media Mahardhika Vol. 23 No. 2 (2025): January 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i2.1246

Abstract

This research aims to analyze the perceptions of the people of Southeast Sulawesi regarding the implementation of a circular economy in an effort to reduce carbon emissions. The circular economy offers a sustainable economic model that focuses on reducing waste through recycling, reuse, and extending the life of products. In Southeast Sulawesi, waste generation predominantly comes from households around 60% and is dominated by food waste 53.22%, providing great opportunities for implementing a circular economy. The research results show that people have a positive attitude towards the circular economy, as indicated by the average value of the questionnaire items, which ranges from 3.37 to 3.83. However, there are variations in perception that indicate the need for further outreach in several aspects of the circular economy. In conclusion, implementing a circular economy in Southeast Sulawesi can contribute significantly to reducing carbon emissions through better waste management and increasing community participation. Government policy support and public education are very important to strengthen the circular economy as a sustainable strategy in this area. This research provides a basis for developing evidence-based programs to achieve environmental sustainability in Southeast Sulawesi.
STRENGTHENING GREEN ENTREPRENEURSHIP AMONG COASTAL MSMES IN KENDARI THROUGH ORGANIC WASTE-BASED PRODUCT INNOVATION AND DIGITAL MARKETING PLATFORMS Imran, Imran; Rajuddin, Wa Ode Nursaadha; Farih, Muhamad; Asri, Yesi; Lisnawati, Lisnawati
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1309

Abstract

This study aims to analyze the role of green entrepreneurship in strengthening the competitiveness of micro, small, and medium enterprises (MSMEs) in coastal areas through organic waste-based product innovation and the utilization of digital marketing platforms. The research background arises from the growing urgency for sustainable business transformation within the MSME sector, which simultaneously faces environmental, social, and economic pressures. This study employs a quantitative descriptive approach by collecting primary data through questionnaires from 50 coastal MSME actors in Kendari. The data were analyzed using statistical methods to examine the influence of innovative waste utilization, understanding of green entrepreneurship, and digital marketing adoption on the performance and sustainability of MSMEs. The results show that innovative use of organic waste positively impacts the economic value and environmental responsibility of MSMEs, while the integration of digital marketing enhances their market reach and business efficiency. These findings highlight that aligning ecological innovation with digital capabilities significantly contributes to the development of a resilient and sustainable local economy. The main contribution of this study lies in its empirical evidence that connects green entrepreneurship and digital transformation as key drivers of circular economy-based economic empowerment in coastal regions. The novelty of this research lies in the combination of two strategic approaches waste-based innovation and digital marketing in one integrative model to increase the sustainable competitiveness of coastal MSMEs.
Co-Authors Asri, Yesi Gilang, Gilang Handris, Handris HM, Suyuti I Wayan Sudarsana Imran Imran Imran Indalestari, Wa Ode Dien Jaenuddin, Arsyad L. Lisnawati Lajaria, Ridha Mariani Mariani Mariani Muhammad Ridwan Naim, Ifin Nur Aisyah Nurul Arifin Patulak, Lucia Evianti Rajuddin, Wa Ode Nursaadha Ridha Taurisma Lajaria Suprianto, Ghalib Titop, Herman