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All Journal Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam Jurnal Manajemen dan Ilmu Administrasi
Mohlas, Moh
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Determinasi Islamic Service Quality (ISQ) dan Citra Lembaga terhadap Loyalitas Wali Murid pada Sekolah Dasar Islam (SDI) Ni'am, Muhammad Durrin; Musthofa, Zackyl; Mohlas, Moh; Nabila, Hafidatun; Kusumawati, Ida; Kunta, Ittaqillah Haitsuma; Agus, Abu Hasan
Jurnal Manajemen dan Ilmu Administrasi Vol 2 No 1 (2026): APRIL
Publisher : CV. Lentera Literasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58472/jmia.v2i1.379

Abstract

This study discusses the influence of Islamic Service Quality (ISQ) and institutional image on the loyalty of students' guardians in Islamic Elementary Schools (SDI). By using quantitative methods and multiple linear regression analysis, the results of the study show that the quality of service in religious teaching and a positive image of the institution have a great influence on the loyalty of students' guardians. Parents who are satisfied with religious teaching and assess the image of a good school tend to be more loyal. However, there are also parents who are dissatisfied with the available learning facilities and technology. These findings show the importance of maintaining a balance between ISQ and the image of the institution, as well as the need to improve educational facilities and technology to strengthen the loyalty of students' guardians. This research provides practical advice for SDI managers in designing strategies to improve service quality and build better relationships with parents, thereby supporting the sustainability and success of the school.
Cognitive Ai Analysis For Prediction Of Changes In Public Behavior In Public Relations Management In Schools Aminullah, Aminullah; Mohlas, Moh; Durrin Ni’am, Muhammad; Najiburrahman, Najiburrahman; Baharun, Hasan
Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam ARJMPI Vol 5, No 1, December 2025
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/rosikhun.v5i1.40957

Abstract

Abstract: This study aims to examine the use of Cognitive AI in predicting changes in public behavior in the background of public relations management in schools, especially in improving the effectiveness of data-based communication and decision-making strategies. Through this approach, it is hoped that schools will be able to master the response patterns of school residents more accurately, in routine situations when communication crises occur. The research method used is qualitative in the form of a case study, involving in-depth interviews, directed observations, and document analysis to thoroughly explore the process of implementing Cognitive AI and its impact on school communication management patterns. The results indicate that the use of Cognitive AI can recognize changing trends in public opinion, improve the accuracy of PR messages, and help schools design more responsive and personalized communication strategies. After all, the application of technology also strengthens the school's relationship with publications through a more productive and sustainable understanding of behavior. The implications of this study confirm that the integration of Cognitive AI not only improves the effectiveness of public relations management, but also becomes the basis for innovation in designing adaptive and sustainable educational communication. 
Co-Authors Agus, Abu Hasan Aminullah Aminullah, Aminullah Baharun, Hasan Durrin Ni’am, Muhammad Kunta, Ittaqillah Haitsuma Kusumawati, Ida Musthofa, Zackyl Nabila, Hafidatun Ni'am, Muhammad Durrin