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All Journal Jurnal Ilmiah Manajemen Kesatuan
Syahrir, Nur Wahyuni
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Economics, Econometrics & Finance Social Sciences

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Strategic Management of Coconut Industry Investment and Regional Competitiveness Mandasari, Nur Fitriayu; Erwin; Hafid, Haeruddin; Mutmainnah, Arlistria; Syahrir, Nur Wahyuni; Deril, Virda Evi Yanti; Ashdaq, Muhammad
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4978

Abstract

Coconut is a strategic commodity with high economic potential in West Sulawesi Province, yet its development and utilization remain suboptimal. This study aims to identify and strengthen the investment potential of coconut as a leading sector in the region. A participatory and systematic mapping approach was employed, combining secondary and primary data from planning documents, official statistics, field observations, and focus group discussions. Analytical methods included location quotient, shift share, and Klassen typology to assess the economic significance of coconut across regencies. The results indicate that coconut is a basic and growing commodity, particularly in Polewali Mandar Regency, with strong contributions to regional income. The development of coconut processing industries, especially coconut shell briquettes, shows high prospects due to abundant yet underutilized raw materials. Financial feasibility analysis confirms the viability of investment projects (NPV of IDR 24.94 billion, IRR 29%, Payback Period 3.9 years). This investment not only offers economic returns but also creates employment, increases farmers’ income, and promotes environmentally friendly energy. Strengthening synergies among government, business actors, and communities is recommended to support targeted and sustainable investment policies in coconut commodity development.
Co-Authors Ashdaq, Muhammad Deril, Virda Evi Yanti Erwin Haeruddin Hafid Mandasari, Nur Fitriayu Mutmainnah, Arlistria