Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal JURNAL LENTERA BISNIS
Komber, Mervin I.S.
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
ANALISIS STRATEGI KOMUNIKASI DAN LOYALITAS KONSUMEN TERHADAP PEMASARAN SMARTPHONE DI KOTA SORONG PAPUA BARAT DAYA (STUDI KASUS PENJUALAN HP MEREK OPPO) Rande, Elisabeth; Komber, Mervin I.S.; Irwan, Andi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2104

Abstract

This study aims to analyze the influence of communication strategy and consumer loyalty on marketing improvement. The research employs a quantitative approach with a survey method using questionnaires distributed to 100 respondents. Data were analyzed using validity and reliability tests, regression analysis, t-test, F-test, as well as R Square and regression coefficient (B) analysis.  The results indicate that consumer loyalty has a significant and dominant effect on marketing improvement, while communication strategy does not have a significant partial effect. However, simultaneously, both variables have a significant effect on marketing improvement. The R Square value of 0.957 shows that 95.7% of the variation in marketing improvement can be explained by these two independent variables. These findings emphasize the importance of strengthening consumer loyalty as a primary focus in marketing strategies, even though communication strategies still need to be evaluated and effectively integrated. This study is limited by the number of variables and sample size, and does not account for other external factors that may influence the results. Suggestions for future research include expanding the variables studied, increasing the number of respondents, and utilizing qualitative approaches to gain a deeper and more comprehensive understanding of consumer behavior and the effectiveness of marketing strategies.
PENGARUH MOTIVASI DAN KOMPETENSI TERHADAP PENINGKATAN KINERJA PEGAWAI PADA SEKRETARIAT KOMISI PEMILIHAN UMUM DAERAH (KPUD) KABUPATEN SORONG PAPUA BARAT DAYA Musad, Fadila Bin; Komber, Mervin I.S.; Likewati, Wa Ode
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2105

Abstract

This study aims to analyze the influence of motivation and competence on employee performance improvement at the Secretariat of the Regional General Election Commission (KPUD) of Sorong Regency, Southwest Papua. The research employs a quantitative approach using questionnaires distributed to 73 employees. Regression analysis results show that motivation and competence simultaneously have a significant effect on employee performance, with a coefficient of determination of 95.2%. However, partially, only the competence variable has a positive and significant effect, while motivation does not significantly affect employee performance. These findings also indicate that competence is the most dominant factor in improving the performance of KPUD Sorong Regency employees. The limitations of the study lie in the scope of the object and variables studied, suggesting that further research with a broader model and additional variables is necessary for more comprehensive results. This study recommends strengthening employee training and competency development programs as the main priority to support organizational performance improvement.
ANALISIS PERAN MEDIA DIGITAL MARKETING SEBAGAI BRANDING SEKOLAH UNTUK PENINGKATAN MUTU PENDIDIKAN DI SD YPK IMANUEL KAMISABE KABUPATEN SORONG SELATAN Winata, Wisnu; Komber, Mervin I.S.; Irwan, Andi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2110

Abstract

This study aims to analyze the role of digital media as a marketing tool for school branding in improving the quality of education at YPK Imanuel Kamisabe Elementary School in South Sorong Regency. This study used a quantitative approach with an explanatory research design. The research objects were the use of digital media, school branding, and educational quality. The study population included parents, school committee members, and teachers, totaling 40 respondents, all of whom were sampled using a saturated sampling technique. Data collection was conducted through a closed-ended questionnaire with a Likert scale, while data analysis used descriptive statistics, the classical assumption test, the Pearson correlation test, and simple and multiple regression analyses to test the research hypotheses. The results showed that digital media had a positive and significant effect on educational quality, with a significance value <0.05, thus accepting the first hypothesis. School branding was also shown to have a positive and significant effect on educational quality, with a significance value <0.05, thus accepting the second hypothesis. Simultaneously, digital media and school branding had a significant effect on educational quality, with a significance value <0.05, thus accepting the third hypothesis. Research findings indicate that consistent use of digital media can strengthen a school's image, increase public trust, and drive improvements in educational quality, both in terms of the learning process and external support. The study's conclusions confirm that a digital media marketing strategy integrated with school branding is an effective and sustainable approach to improving educational quality, particularly in schools located in remote areas.
EFEKTIFITAS KINERJA GURU DAN SISTEM MANAJEMEN KURIKULUM TERHADAP PENINGKATAN MUTU PENDIDIKAN DI SEKOLAH DASAR INPRES 133 BUMI AJO KABUPATEN SORONG SELATAN Zamzamah, Siti; Komber, Mervin I.S.; Irwan, Andi
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2202

Abstract

This study aims to analyze the effectiveness of teacher performance and the curriculum management system in improving the quality of education at the elementary school level, specifically at Inpres 133 Elementary School, Bumi Ajo, South Sorong Regency. Basic education is a crucial foundation for developing quality human resources. The quality of education at the elementary school level is significantly influenced by various factors, including the quality of teacher performance and the effectiveness of the curriculum management system implemented in the school. This study employed a qualitative approach. This approach was used to gain a deeper understanding of the phenomena occurring in the field related to the effectiveness of teacher performance and the curriculum management system in improving the quality of education. Data collection techniques used in this study included observation, in-depth interviews, and documentation. The research informants consisted of the principal, teachers, and other parties involved in educational management at Inpres 133 Elementary School, Bumi Ajo, South Sorong Regency. The data obtained were then analyzed using qualitative data analysis techniques through the stages of data reduction, data presentation, and conclusion drawing. The results of this study conclude that the effectiveness of teacher performance and the curriculum management system play a crucial role in improving the quality of education at Inpres 133 Elementary School, Bumi Ajo, South Sorong Regency. The synergy between professional teacher performance, participatory principal leadership, and systematic curriculum management is a key factor in creating a quality learning process. Efforts to improve education quality require ongoing efforts through enhancing teacher competency, strengthening curriculum management, and policy support from the government and education stakeholders.
Co-Authors Andi Irwan Irwan, Andi Likewati, Wa Ode Musad, Fadila Bin Rande, Elisabeth Winata, Wisnu Zamzamah, Siti