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All Journal Jurnal Pengabdian Kepada Masyarakat Journal of Economics and Management Technologies
Samsu Alam S
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengembangan Keterampilan Penetapan Harga Produk Rumah Tangga melalui Pelatihan Strategi Harga dan Perhitungan HPP Samsu Alam S; Achmad Ridha; Hasnidar; Azlan Azhari; Ushwa Dwi Masrurah Arifin Bando
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2026): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v2i2.2172

Abstract

Permasalahan utama yang dihadapi pelaku usaha rumah tangga adalah ketidaktepatan dalam menetapkan harga jual produk akibat keterbatasan pemahaman mengenai perhitungan Harga Pokok Produksi (HPP) dan strategi harga. Kondisi ini juga dialami oleh kelompok PKK di Desa Tarowang, Kabupaten Jeneponto, Sulawesi Selatan, yang sebagian besar masih menentukan harga secara intuitif tanpa memperhitungkan seluruh komponen biaya produksi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengembangkan keterampilan penetapan harga produk rumah tangga melalui pelatihan strategi harga dan perhitungan HPP. Metode yang digunakan adalah pendekatan partisipatif melalui tahapan penyadaran, penguatan kapasitas, pemberian daya, dan evaluasi. Kegiatan dilaksanakan dalam bentuk pelatihan, praktik langsung, dan pendampingan perhitungan HPP serta penetapan harga jual. Evaluasi dilakukan menggunakan pre-test dan post-test untuk mengukur peningkatan pemahaman dan keterampilan peserta. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan pada pemahaman konsep biaya produksi, kemampuan menghitung HPP, serta keterampilan menetapkan harga jual berbasis HPP. Pelatihan berbasis praktik terbukti efektif dalam meningkatkan kapasitas kelompok PKK dalam mengelola usaha rumah tangga secara lebih profesional. Kegiatan ini diharapkan dapat mendukung keberlanjutan usaha rumah tangga dan pemberdayaan ekonomi masyarakat desa.
Dark Patterns and Unconscious Purchase Decisions: The Mediating Effect of Emotional Manipulation in Indonesian E-Commerce Achmad Ridha; Hasnidar, Hasnidar; Samsu Alam S
Journal of Economics and Management Technologies Vol. 2 No. 1 (2026): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v2i1.20

Abstract

Dark patterns deceptive interface design techniques embedded in digital shopping platforms have attracted growing scholarly attention due to their capacity to subvert consumer autonomy. However, the psychological mechanism through which dark patterns translate into unconscious purchase decisions remains insufficiently theorised. This study examines the direct effect of dark patterns on unconscious purchase decisions and the mediating role of emotional manipulation in this relationship. Using a quantitative approach, data were collected via structured questionnaire from 220 active users of digital shopping platforms in Indonesia and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Results indicate that dark patterns positively and significantly influence both emotional manipulation and unconscious purchase decisions. Emotional manipulation significantly mediates the relationship between dark patterns and unconscious purchase decisions, with the mediation type confirmed as partial. The model explains 61% of variance in unconscious purchase decisions. These findings extend deceptive design theory by foregrounding affect as a central mechanism of consumer exploitation and carry practical implications for platform regulation, digital consumer protection, and ethical interface design.
Co-Authors Achmad Ridha Azlan Azhari Hasnidar Hasnidar Hasnidar Ushwa Dwi Masrurah Arifin Bando