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All Journal Infestasi JRB-Jurnal Riset Bisnis JABE (Journal of Applied Business and Economic) SULUH: Jurnal Abdimas Review of Management and Entrepreneurship RELEVAN : Jurnal Riset Akuntansi JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Jurnal Ilmiah Akuntansi Pancasila (JIAP)
Munira, Mira
Fakultas Ekonomi Dan Bisnis Universitas Pancasia
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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ALTERNATIVE MODEL FOR PUTTING INDONESIAN YOUNG DIGITAL TALENT IN BUSINESS Sudarmaji, Eka; Munirah, Mira
Review of Management and Entrepreneurship Vol. 3 No. 1 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.409 KB) | DOI: 10.37715/rme.v3i1.970

Abstract

This paper explores the experiential teaching of ‘work & innovation-based’ learning entrepreneurship through a Lean Startup Methodology (LSM). The LSM is a practical framework for entrepreneurship students to test whether their new innovation idea meets customers’ expectations. The iterative approach, according to LSM, to develop new innovation- based products is used and LSM was compiled into a number of principles. The students have been forced to implement LSM in early-phase ventures. This study investigated several factors that influenced prospective young entrepreneurs in Entrepreneurship Education within students, based on a sample of 225 university students. The research model used the ‘Non-Equivalent Groups Design’ (NEGD) framework for both ‘observed group’ and ‘control group’. The results of this study showed that “Perceived Desirability” and “Perceived Feasibility” have impacted on Entrepreneurial Intentions in an integrated environment of higher education. The descriptive statistic and MANOVA Analysis were used to analyze the Entrepreneurial Intentions of young digital talents.
Pelatihan Dan Pembinaan Mahasiswa Wirausaha Jasa Cuci Sepatu SNWS (Shoes And Wash Service) Tia Ichwani; Dewi Kurniawati; Mira Munira; Ameilia Damayanti; Tri Astuti; Salis Musta Ani
SULUH: Jurnal Abdimas Vol 5 No 2 (2024): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v5i2.5203

Abstract

Abstrak Pemasaran secara digital merupakan salah satu solusi yang tepat untuk dilakukan oleh para pelaku UMKM. Akhir-akhir ini, banyak bermunculan berbagai jenis dan model sepatu dipasaran, baik sepatu buatan luar negeri sampai dengan sepatu buatan lokal. Model sepatu mengalami perkembangan, jika dulu sepatu hanya digunakan untuk bekerja dan berolahraga, sekarang sepatu dapat digunakan untuk kegiatan sehari-hari, seperti santai dan bahkan pergi ke pesta.Semakin banyak sepatu yang dimiliki, maka semakin sulit dan semakin mahal juga biaya yang dikeluarkan untuk mencuci dan juga perawatannya, terlebih-lebih, tidak semua bahan sepatu dapat diperlakukan sama. SNWS (Shoes and Wash Service) adalah sebuah usaha yang bergerak dibidang produk dan jasa dalam menangani kebersihan sepatu. Berdiri sejak tahun 2021 dengan mengangkat tagline #MaximizeYourShoeCare. Kata Kunci: Pemasaran digital, Pelatihan, Pembinaan, UMKM, Jasa Cuci Sepatu. Abstract Digital marketing is one of the right solutions for MSME actors. Lately, many types and models of shoes have appeared on the market, both foreign-made and locally made. The shoe model has developed; if in the past shoes were only used for work and sports, now shoes can be used for everyday activities, such as relaxing and even going to parties. The more shoes you have, the more difficult and expensive it is to wash and maintain them; moreover, not all shoe materials can be treated the same. SNWS (Shoes and Wash Service) is a business engaged in products and services related to shoe cleanliness. Established in 2021 with the tagline Maximize Your Shoe Care. Keywords: Digital Marketing, training, coaching, UMKM, Shoe Washing.
Strategi Pengembangan Pariwisata Kota Cilegon: Peluang & Tantangan Keiko Hubbansyah, Aulia; Baharuddin , Gunawan; Munira, Mira
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4110

Abstract

Tujuan dari penelitian ini adalah memetakan potensi wisata dari beberapa alternatif destinasi wisata di Kota Cilegon, dengan mengidentifikasi masalah utama yang menghambat pengembangan destinasi pariwisata dan merumuskan strategi pengembangan destinasi wisata di Kota Cilegon. Penelitian ini menggunakan metode kualitatif dengan pendekatan eksploratif dengan dua pendekatan. Pertama, identifikasi masalah dan solusi pemberdayaan masyarakat, khususnya di daerah yang menjadi lokasi penelitian. Kedua, analisis SWOT. Hasil observasi menilai bahwa Bukit Teletubbies memiliki nilai komersial yang lebih tinggi dibandingkan Gua Jepang dan Makam Syekh Djamaluddin. Dari puncak Bukit dapat dilihat pemandangan Selat Sunda dan pesisir laut yang indah. Selain itu, banyak aktivitas wisata yang mungkin dilakukan, mulai dari hiking, camping, hingga melihat sunset. Berdasarkan pendekatan MAAMS diidentifikasi beberapa faktor permukaan yang membuat belum optimalnya Bukit Teletubbies sebagai destinasi wisata di kota Cilegon. Munculnya faktor-faktor ini dikarenakan belum adanya program pendampingan dan pemberdayaan warga, keterbatasan modal pemilik lahan, wilayah menuju lokasi yang dipadati oleh pemukiman warga, serta kurangnya literasi SDM pengelola objek wisata atas berbagai aspek manajerial dan teknologi. Akar dari permasalahan ini, berdasarkan analisis MAAMS, adalah kurangnya alokasi anggaran pemerintah daerah untuk pemberdayaan sektor pariwisata.
PENGARUH MODAL KERJA, LIKUIDITAS, LEVERAGE DAN AKTIVITAS TERHADAP PROFITABILITAS PADA PERUSAHAAN SEKTOR KESEHATAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2023 Nurul Chairunnisa; Chairunnisa, Nurul; Munira, Mira; Andamari, Basis Gumilarsih
Relevan : Jurnal Riset Akuntansi Vol. 5 No. 2 (2025): Mei
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/relevan.v5i2.8727

Abstract

This research aims to provide empirical evidence regarding the effect of working capital, liquidity, Leverage and activity on profitability in health sector companies listed on the Indonesia Stock Exchange. Specifically, working capital is measured by Working Capital Turnover (WCTO), liquidity is measured by Current Ratio (CR), Leverage is measured by Debt to Equity Ratio (DER) and activity is measured by Total Asset Turnover (TATO). The sample selection was carried out using purposive sampling method, based on the criteria that have been determined, a sample of 12 health sector companies on the Indonesia Stock Exchange (IDX) during the 2019-2023 period was obtained. Based on the results of hypothesis testing, it shows that working capital has a significant effect on profitability, liquidity has a significant effect on profitability, Leverage has an effect on profitability, activity has an effect on profitability in health sector companies listed on the Indonesia Stock Exchange for the period 2019 to 2023.
PENGARUH LITERASI KEUANGAN DAN KEMAMPUAN MANAJERIAL TERHADAP KINERJA UMKM DI KECAMATAN KRAMAT JATI Daru Rahayu; Rahayu, Daru; Munira, Mira; Utami, Khalida
Jurnal Ilmiah Akuntansi Pancasila (JIAP) Vol. 5 No. 2 (2025): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jiap.v5i2.9022

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the mainstay of the Indonesian economy because MSMEshave a significant role as one of the drivers of the Indonesian economy in providing a source of income for manypeople and as a workforce absorption in Indonesia. This study aims to determine the effect of financial literacyand managerial skills on the performance of MSMEs in Kramat Jati District, East Jakarta. The method in thisstudy uses a quantitative method with primary data in the form of questionnaires and sampling techniques usingnon-probability sampling. The results of this study indicate that financial literacy and managerial skills both havea significant positive influence on the performance of MSMEs. 
PENGARUH TATA KELOLA DAN KINERJA KEUANGAN TERHADAP FINANCIAL DISTRESS Megita Dhisianti, Megita Dhisianti; Dhisianti, Megita; Fujianti, Lailah; Munira, Mira
Relevan : Jurnal Riset Akuntansi Vol. 5 No. 1 (2024): November
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/relevan.v5i1.6504

Abstract

This study aims to analyze about the effect of profitability, leverage, firm size, institutional ownership, and the proportion of independent commissioners to financial distress conditions. This study took samples from manufacturing companies in the food and beverage industry subsector listed on the Indonesia Stock Exchange (BEI) for the period 2020-2022. The selection of samples in this study used purposive sampling. Based on determined criteria obtained a sample of 48 companies so that the observation data amounted to 144. The analysis method in this study used descriptive statistical analysis and logistic regression analysis. The tool for this study used SPSS 29 software. The results from this study show that profitability, leverage, and the proportion of independent commissioners have a significant effect on financial distress conditions, while firm size and institutional ownership do not have a significant effect on financial distress conditions. Keywords: Profitability, Leverage, Firm Size, Institutional Ownership, Proportion of Independent Commissioners, Financial Distress
STRATEGI PENERAPAN DIGITAL MARKETING UNTUK ENTREPRENEUR PEMULA PASCA PANDEMI COVID 19 Damayanti, Ameilia; Munira, Mira; Ichwani, Tia
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 4 No 2 (2023): Jurnal Pengabdian Pendidikan Masyarakat Vol 4 No 2 (2023)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v4i2.1335

Abstract

hit by the co-19 pandemic. Starting from companies to Micro, Small, and Medium Enterprises (MSMEs) are experiencing the impact of this situation. In the midst of this unstable condition, business decisions for both large companies and MSMEs must be made very carefully. MSMEs are experiencing the impact of Covid-19 so they need to make the right decisions and this is based on accurate financial and non-financial data and information. There are various kinds of problems that are generally faced in increasing the success of MSMEs, including aspects of capital, raw materials, weak knowledge in various aspects of management and human resources, as well as weak aspects of recording financial reports. But without sufficient knowledge and understanding of marketing, it will not be easy for MSME actors to be able to promote their quality products. This community service theme is Strategy for Implementing Digital Marketing for Beginner Entrepreneurs After the Covid-19 Pandemic. In this activity, MSME players will be given information and practice on the importance of Digital Marketing Implementation Strategies for Beginner Entrepreneurs after the Covid-19 Pandemic
Pengaruh Green Accounting, Total Asset Turnover, Debt Equity Ratio, dan Kepemilikan Institusional Terhadap Profitabilitas Perusahaan Thoriq, Iqbal Ghifary; Murni, Yetty; Munira, Mira
Jurnal Ilmiah Akuntansi Pancasila (JIAP) Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jiap.v4i1.6196

Abstract

The purpose of this research is to determine the effect of Green Accounting, Total Asset Turnover, Debt Equity Ratio, and Institutional Ownership on the profitability of mining sector companies listed on the Indonesia Stock Exchange (IDX) in 2018-2021. This research used Green Accounting, Total Asset Turnover, Debt Equity Ratio, and Institutional Ownership as the variables. The data used is secondary data published. The sampling technique used is purposive sampling where based on predetermined criteria, a sample of 10 companies is obtained from a total population of 77 companies. The data analysis method used is panel data regression with the help of the Eviews 9 program. The results show that, Green Accounting and Institutional Ownership have no effect on Profitability. Total Asset Turnover has a positive effect on profitability. Debt Equity Ratio has a negative effect on profitability. Taken together, Green Accounting, Total Asset Turnover, Debt Equity Ratio, and Institutional Ownership affect the profitability of mining sector companies listed on the Indonesia Stock Exchange (IDX) in 2018-2021.
PENGARUH LIKUIDITAS, LEVERAGE DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR INFRASTRUKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2022 wildan; Munira, Mira; Astuti, Tri
Jurnal Ilmiah Akuntansi Pancasila (JIAP) Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jiap.v4i1.6340

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh likuiditas, leverage, dan profitabilitas terhadap nilai perusahaan dalam sektor infrastruktur yang terdaftar di Bursa Efek Indonesia selama periode 2018-2022. Metode pengambilan sampel menggunakan purposive sampling, yang menghasilkan data dari 11 perusahaan infrastruktur, dengan total 55 data selama lima tahun. Data yang digunakan bersifat sekunder. Analisis data dilakukan menggunakan perangkat lunak Eviews versi 12. Temuan penelitian menunjukkan bahwa likuiditas memiliki pengaruh positif yang signifikan terhadap nilai perusahaan, sementara leverage memiliki pengaruh negatif yang signifikan terhadap nilai perusahaan. Di sisi lain, profitabilitas tidak memiliki pengaruh positif yang signifikan terhadap nilai perusahaan. Kata Kunci: Likuiditas, Leverage, Profitabilitas, dan Nilai Perusahaan This research aims to determine the effect of liquidity, leverage and profitability on the value of companies in the infrastructure sector listed on the Indonesia Stock Exchange during the 2018-2022 period. The sampling method uses purposive sampling, which produces data from 11 infrastructure companies, with a total of 55 data for five years. The data used is secondary. Data analysis was carried out using Eviews software version 12. Research findings show that liquidity has a significant positive influence on company value, while leverage has a significant negative influence on company value. On the other hand, profitability does not have a significant positive influence on company value. Key words: Liquidity, Leverage, Profitability, and Company Value
Co-Authors Adlena Yolanda Ahmad Akram Tjoteng Ameilia Damayanti Andamari, Basis Gumilarsih Baharuddin , Gunawan Chairunnisa, Nurul Damayanti, Ameilia Daru Rahayu Dewi Kurniawati Dhisianti, Megita Disya Badzlina Eka Sudarmaji Endang Etty Merawati Endang Etty Merawati Fathoni Zoebaedi Fujianti, Lailah Hotman Freddy Hubbansyah, Aulia Keiko Ichwani, Tia Khalida Utami LAILAH FUJIANTI Lies Putriana Megita Dhisianti, Megita Dhisianti Murni, Yetty Nurul Chairunnisa Nurul Hilmiyah Rafrini Amyulianthy Rahayu, Daru SALIS MUSTA ANI Shinta Budi Astuti Shinta Budi Astuti Sri Lestari Tindaon Thoriq, Iqbal Ghifary Tia Ichwani Tri Astuti TRI ASTUTI Vendola Yolanda Wildan