Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Ulfa Yulia Rahmi
UNIVERSITAS PRIMAGRAHA
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS FAKTOR KEBERHASILAN UMKM AYAM GEPREK DALAM MENARIK KONSUMEN DI ERA DIGITAL Miftah Komala Putri; Elis Qurota A'yun; Ulfa Yulia Rahmi; Muhamad Rifki; Aliyah; Diniya Ningtias Dini
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 02 (2025): Volume 11 No. 02 Juni 2025 In Build
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i02.6479

Abstract

This study is intended to investigate and analyze the extent to which the success of MSMEs of geprek chicken has an impact on attracting consumers. Digital transformation has made MSMEs one of the main pillars of the national economy, including by encouraging the formation of new job opportunities, improving living standards, and growing innovations based on local wisdom. MSMEs in the culinary field have great opportunities to develop, considering that food and beverage consumption is a primary need that never recedes in society. Geprek chicken is one of the most popular culinary delights, also followed by many other business actors, thus creating tight competition between geprek chicken sellers. This study used a qualitative approach with a data collection method in the form of interviews, involving business owners and consumers as the main informants. The results of the data collection were analyzed to determine the marketing strategies implemented, competitive advantages, and various aspects that determine buyer decisions. The conclusion of the study shows that the factors that contribute to the success of Ayam Geprek Sedulur include superior product quality with original caplak chili sauce, a strategic location near campus, students, and workers in the city of Serang, affordable prices, and friendly and fast service. In addition, the diversity of menus offered and digital promotions through food delivery platforms also play an important role in attracting customers.
PARTISIPASI MASYARAKAT DALAM PENGELOLAAN BANK SAMPAH di SEKOLAH DASAR UNTUK MEWUJUDKAN EKONOMI BERKELANJUTAN Nadilah; Anna Maria Oktaviani; Ulfa Yulia Rahmi
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 01 (2026): Volume 12 No. 01 Maret 2026 Public
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i01.11721

Abstract

Permasalahan sampah merupakan isu lingkungan yang semakin kompleks dan memerlukan keterlibatan aktif masyarakat untuk mendukung pembangunan berkelanjutan. Salah satu bentuk pengelolaan sampah berbasis komunitas yang berkembang adalah bank sampah, khususnya yang diterapkan di lingkungan sekolah dasar. Penelitian ini bertujuan untuk menganalisis partisipasi masyarakat dalam pengelolaan bank sampah di sekolah dasar serta kontribusinya dalam mewujudkan ekonomi berkelanjutan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus tunggal yang melibatkan satu responden kunci sebagai pengelola bank sampah sekolah. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa partisipasi masyarakat tercermin dalam keterlibatan orang tua siswa dan masyarakat sekitar melalui partisipasi fisik, sosial, dan ekonomi. Partisipasi tersebut didorong oleh kesadaran lingkungan, manfaat ekonomi, serta dukungan kelembagaan sekolah, namun masih dihadapkan pada keterbatasan pemahaman, waktu, dan sarana pendukung. Bank sampah sekolah berperan sebagai media edukasi lingkungan dan sarana penerapan ekonomi sirkular sederhana yang mendukung terbentuknya perilaku ekonomi berkelanjutan. Dengan demikian, partisipasi masyarakat menjadi faktor kunci dalam keberlanjutan pengelolaan bank sampah di sekolah dasar.
Co-Authors Aliyah Anna Maria Oktaviani Diniya Ningtias Dini Elis Qurota A'yun Miftah Komala Putri Muhamad Rifki Nadilah