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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Muhammad Alfian Solo
Universitas Negeri Makassar
Education

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Inovasi Konten Digital sebagai Pendorong Pertumbuhan Bisnis Generasi Z Muhammad Alfian Solo; Farida Febriati
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 In Press
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.9362

Abstract

ABSTRACT The digital era has created new opportunities for Generation Z to develop businesses through the use of innovative creative content. This article focuses on how digital content innovation serves as a key driver of business growth among Gen Z, particularly amid the increasingly competitive landscape of digital platforms. This study employs a literature review method with a conceptual analysis approach, synthesizing various academic sources, industry reports, and previous research related to content innovation, Gen Z digital behavior, and modern business growth strategies. Data were collected through systematic searches across multiple scholarly databases and analyzed using content analysis techniques to identify patterns, theoretical trends, and interconcept relationships. The findings indicate that digital content innovation not only enhances visibility and engagement but also strengthens brand image, expands market reach, and builds emotional connections with audiences. Generation Z has demonstrated the ability to leverage creativity, trend literacy, and platform algorithm comprehension to produce relevant and valuable content. Additionally, digital collaboration and active participation in online communities foster consumer trust and promote sustainable business growth. This study underscores that digital content innovation is a crucial pillar in navigating the dynamics of business in the Society 5.0 era and stands as a primary strategy for Generation Z to achieve stronger competitiveness.
Efektivitas Multimedia Interaktif Ayo Lestarikan Lingkungan untuk Meningkatkan Hasil Belajar Kognitif IPAS Siswa Kelas Tinggi SDN 41 Malewang Kabupaten Takalar Regina Rita Bella; Muhammad Alfian Solo; Nurhikmah H; Suryadi Ishak; Safaruddin
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 In Press
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.9378

Abstract

This study aims to determine the effectiveness of the interactive multimedia Ayo Lestarikan Lingkungan developed using Articulate Storyline 3 in improving students’ cognitive learning outcomes in the IPAS subject. This research employed a quantitative approach with a pre-experimental one-group pretest–posttest design. The participants consisted of 35 fourth, fifth, and sixth-grade students at UPT SDN 41 Malewang, Takalar Regency. The research instrument was a cognitive learning test comprising 15 multiple-choice questions. Data were analyzed using the JASP application through normality testing, homogeneity testing, paired samples t-test, and effect size calculation. The results showed an increase in the average score from 61.00 on the pretest to 77.83 on the posttest. The data met statistical assumptions, with normality p = 0.061 and homogeneity p = 0.060. The paired samples t-test revealed a highly significant difference with t = –8.893 and p < 0.001. The Cohen’s d value of 1.503 indicated a very large effect of the multimedia on students’ cognitive achievement. Thus, the Ayo Lestarikan Lingkungan interactive multimedia based on Articulate Storyline 3 is effective for enhancing students’ cognitive learning outcomes on environmental conservation material.
Co-Authors Farida Febriati Nurhikmah H Regina Rita Bella Safaruddin Suryadi Ishak