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All Journal Jurnal Pengabdian Masyarakat Multidisiplin Sawala Cendekia: Jurnal Peneiltian Multidisiplin
Muhammad Zaky
Universitas Linggabuana PGRI Sukabumi
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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TRANSFORMASI PEMASARAN KEDAI KULINER : FOKUS PADA PROMOSI DAN PELAYANAN Agus Sobar; Sugih Prakoso; Muhammad Zaky
Sawala Cendikia : Jurnal Penelitian Multidisiplin Vol. 1 No. 1 (2025): Maret
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This research aims to analyze the influence of promotion and service quality on consumer purchase decisions at Kedai Abig Berkah Sukabumi. Facing intense competition in the culinary industry, businesses require precise marketing strategies, including effective promotion and quality service. Kedai Abig Berkah Sukabumi itself experienced a sales decline due to suboptimal promotion and service weaknesses. This study used a quantitative associative approach with 96 respondents as the sample. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS software. The results indicate that the promotion variable partially has a positive and significant influence on purchase decisions. The service quality variable also partially has a positive and significant influence on purchase decisions. Promotion and service quality simultaneously have a significant influence on consumer purchase decisions. These two variables, promotion and service quality, explain 40.9% of the variation in purchase decisions, while the remaining 59.1% is influenced by other factors outside these two variables. These findings emphasize the importance of effective promotion and improving service quality in encouraging and enhancing consumer purchase decisions.
PENINGKATAN KAPASITAS PENGELOLAAN KEUANGAN UMKM MELALUI IMPLEMENTASI AKUNTANSI SEDERHANA Tuti setiatin; Ebah Suaebah; Muhammad Zaky
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 2 No. 1 (2026): Mei
Publisher : PT. ABIG RIZKY PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/harupat.v2i1.90

Abstract

Micro, Small, and Medium Enterprises (MSMEs) serve as a strategic backbone for Indonesia’s national economy; however, they frequently face structural challenges, most notably low financial management capacity and literacy,. Many MSME owners lack systematic bookkeeping practices and often conflate personal and business finances, which subsequently restricts their access to formal financing and hinders business sustainability. This community service initiative aims to strengthen MSME financial management capacity through the implementation of simplified and practical accounting methods. The program utilized a systematic and participatory methodology, conducted on January 24, 2026, which included three primary phases: preparation (needs identification), implementation (interactive training, discussions, and simulations), and evaluation (pre-test and post-test assessments). Results indicate a significant improvement in both the theoretical knowledge and practical skills of participants, particularly regarding daily transaction recording, the preparation of simplified profit and loss statements, and the segregation of business and personal cash flows. Despite challenges such as varying levels of participant comprehension and limited training time, the program proved effective in enhancing financial literacy,. In conclusion, the implementation of simplified accounting empowers MSMEs to accurately monitor their financial health, thereby supporting informed decision-making and long-term business competitiveness. To ensure the permanence of these improvements, continuous mentoring and periodic assistance are recommended.
Co-Authors Ebah Suaebah Sobar, Agus Sugih Prakoso Tuti Setiatin