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All Journal Indonesian Journal Economic Review (IJER)
Samosir, Partogi S
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Economics, Econometrics & Finance

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The Effect Of Digital Marketing And Product Quality On Loyalty Through Customer Satisfaction In Chicken Noodle Business Hidayah, Puput Nur; Razak, Ismail; Samosir, Partogi S
Indonesian Journal Economic Review (IJER) Vol. 6 No. 1 (2026): March
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i1.730

Abstract

To determine the effect of digital marketing and product quality on loyalty through customer satisfaction of chicken noodle business. Based on the research objectives, this research is explanatory through hypothesis testing to examine the causal relationship between digital marketing variables, product quality, with customer satisfaction and loyalty. The data used in this study are primary data by conducting a survey by distributing questionnaires to mie ayam kota customers. The data analysis method used is descriptive analysis and path analysis. The results are in the form of the effect of digital marketing and product quality on loyalty through customer satisfaction of chicken noodle business.
The Effect of Performance Allowances and Organizational Justice on Employee Performance through Organizational Commitment Bekasi Religious Court Office Setiawan, Aditya Rahmat; Samosir, Partogi S; Silitonga, Eddy Sanusi
Indonesian Journal Economic Review (IJER) Vol. 6 No. 1 (2026): March
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i1.749

Abstract

The purpose of this study is to determine the effect of performance allowances and organizational justice on employee performance through organizational commitment at the Bekasi Religious Court. This study uses quantitative research with a descriptive approach. The population in this study were all employees at the Bekasi Religious Court, namely 60 employees. The sampling technique used in this study was saturated sampling which is included in non-probability sampling. Non-probability sampling is a sampling technique that does not provide equal opportunities or chances for each member of the population to be selected as a sample. The results of the study indicate that the performance allowance received makes employees perceive the performance allowance as a form of appreciation for work contributions, thus encouraging the formation of a stronger organizational commitment; the perception of justice tends to be seen as a normative system obligation, so that its existence does not directly increase the psychological attachment of employees to the organization.
The Effect of Leadership Style and Work Motivation on Employee Satisfaction and Its Impact on Employee Performance at Pt.Dmc Teknologi Indonesia Manufacturing Department Sudrajat, Arif; Wibowo, Imam; Samosir, Partogi S
Indonesian Journal Economic Review (IJER) Vol. 6 No. 1 (2026): March
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i1.754

Abstract

The purpose of this study is to determine the effect of performance allowances and organizational justice on employee performance through organizational commitment at the Bekasi Religious Court. This study uses quantitative research with a descriptive approach. The population in this study were all employees at the Bekasi Religious Court, namely 60 employees. The sampling technique used in this study was saturated sampling which is included in non-probability sampling. Non-probability sampling is a sampling technique that does not provide equal opportunities or chances for each member of the population to be selected as a sample. The results of the study indicate that the performance allowance received makes employees perceive the performance allowance as a form of appreciation for work contributions, thus encouraging the formation of a stronger organizational commitment; the perception of justice tends to be seen as a normative system obligation, so that its existence does not directly increase the psychological attachment of employees to the organization.
Co-Authors Hidayah, Puput Nur Razak, Ismail Setiawan, Aditya Rahmat Silitonga, Eddy Sanusi Sudrajat, Arif Wibowo, Imam