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All Journal International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review
Halim Dwi Putra
Politeknik Negeri Bengkalis, Indonesia
Economics, Econometrics & Finance Education Social Sciences Other

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Green Marketing Study Analysis in Comprehensive Business Strategy Hendri Rudiawan; Tengku Kespandiar; Surya Bakti; Elizabeth Elizabeth; Halim Dwi Putra
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.969

Abstract

A green marketing business strategy is a marketing approach that integrates environmental concerns into all aspects of a business, such as product, pricing, promotion, and distribution. It offers environmentally friendly products or services to build a positive brand image, consumer loyalty, and differentiation through the use of sustainable materials, low-pollution production processes, transparent promotions, recycling programs, and environmental partnerships. The purpose of this study is to analyze and examine green marketing in comprehensive business strategy. The research method in this study uses qualitative research and secondary data, such as books and journals, to answer the analysis of green marketing studies in comprehensive business strategies. The research results show that green marketing is a comprehensive business strategy that integrates environmental sustainability principles into the entire marketing process. To implement an effective green marketing strategy, companies can conduct an internal environmental analysis, clear goal setting, innovative product and process development, and transparent communication.
Entrepreneurship Education, Family Environment, and Peer Influence on Entrepreneurial Readiness: The Mediating Role of Entrepreneurial Motivation Halim Dwi Putra; Juwita Azizah; Rani Mu'arifah
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 3 (2025): Vol. 3, No. 3, September 2025: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study examines the influence of entrepreneurship education, family environment, and peer influence on entrepreneurial readiness through entrepreneurial motivation in the context of higher education. The study was motivated by the growing importance of entrepreneurial readiness as an alternative pathway to address employment challenges and promote self-employment among graduates. A quantitative approach with a descriptive explanatory design was employed to analyze the relationships among variables. Data were collected from 100 respondents through a structured questionnaire and analyzed using path analysis to test both direct and indirect effects. The findings indicate that entrepreneurship education has a positive and significant effect on entrepreneurial motivation, which subsequently contributes significantly to entrepreneurial readiness. In contrast, family environment and peer influence do not show significant direct effects on entrepreneurial readiness through entrepreneurial motivation. These results suggest that formal entrepreneurship learning plays a more decisive role in shaping motivation and readiness for entrepreneurship than external social environments. The study highlights the need to strengthen entrepreneurship-oriented learning through practical content, motivational support, and applied business experiences that can improve students’ readiness to engage in entrepreneurial activities. The findings also imply that entrepreneurship education should not only focus on theoretical understanding but also emphasize business management, marketing capability, and decision-making skills.
Digital Entrepreneurship Education and Entrepreneurial Creativity Among Generation Z: The Mediating Roles of Social Media and Entrepreneurial Intuition Andika Isma; Halim Dwi Putra; Maya Sari; Susatyo Adhi Pramono; Betania Kartika Muflih
Pinisi Journal of Entrepreneurship Review Vol. 4 No. 1 (2026): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v4i1.318

Abstract

Digital entrepreneurship education is considered important for enhancing the entrepreneurial creativity and digital capabilities of Generation Z in promoting entrepreneurial activities through social media platforms. This study aims to analyze the effect of digital entrepreneurship education on the creativity of Generation Z in promoting businesses through social media, with entrepreneurial intuition serving as a mediating variable. This study employed a quantitative research approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) as the analytical technique. Data were collected through questionnaire distribution involving 700 Generation Z respondents in Indonesia. The findings indicate that digital entrepreneurship education, social media utilization, and entrepreneurial intuition have positive and significant effects on entrepreneurial creativity among Generation Z entrepreneurs in promoting businesses through social media. The results also reveal that entrepreneurial intuition and social media play important mediating roles in strengthening the relationship between digital entrepreneurship education and entrepreneurial creativity. These findings suggest that digital entrepreneurship education contributes not only to improving entrepreneurial knowledge but also to strengthening creativity, business intuition, and digital promotional capabilities among young entrepreneurs. Therefore, the development of practical entrepreneurship curricula integrated with social media utilization and entrepreneurial intuition training is essential to support the growth of innovative and competitive young entrepreneurs in the digital era.
E-Commerce, Motivation, and Self-Belief as Predictors of Entrepreneurial Intention Through Social Media Use Halim Dwi Putra; Juwita Azizah; Soussou Raharimalala; Salim Diarra
Pinisi Journal of Entrepreneurship Review Vol. 3 No. 3 (2025): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v3i3.349

Abstract

This study examines the effects of e-commerce, motivation, and self-belief on entrepreneurial intention, with social media use serving as a mediating variable. A quantitative approach was employed using path analysis, and data were collected through questionnaires from respondents in a higher education context. The findings indicate that e-commerce has a significant positive effect on entrepreneurial intention, while social media use plays an effective mediating role in linking the independent variables to entrepreneurial intention. Motivation emerges as a key factor in strengthening entrepreneurial intention, whereas self-belief shows a more complex relationship that requires further consideration. The model explains 92.6% of the variance in entrepreneurial intention, highlighting the importance of integrating digital technology and social media platforms in fostering entrepreneurial aspirations among young people. These findings suggest that entrepreneurial intention in the digital era is shaped not only by motivational and psychological factors but also by the ability to engage with digital business platforms and social media environments. This study offers practical implications for entrepreneurship education and development programs seeking to encourage stronger entrepreneurial intention through digital exposure, platform familiarity, and more active social media engagement.
Co-Authors Andika Isma Betania Kartika Muflih Elizabeth Elizabeth Hendri Rudiawan Juwita Azizah Juwita Azizah Kespandiar, Tengku Maya Sari Rani Mu'arifah Salim Diarra Soussou Raharimalala Surya Bakti Susatyo Adhi Pramono, Susatyo Adhi