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All Journal TOFEDU: The Future of Education Journal Mekar: Jurnal Dinamika Manajemen dan Akuntansi Modern
Hani Herlianti
Universitas Jambi
Education Languange, Linguistic, Communication & Media Mathematics Other

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The Analysis of Strategic Management Based on Digital Transformation and Entrepreneurship Kusmarini Kusmarini; Miliyanti Br Pinem; Amisa Fatel Samosir; Ritta Ardiati; Hani Herlianti; Kuswanto Kuswanto; Sri Wahyuni; Ahmad Soleh
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1781

Abstract

Digital transformation has shifted the paradigm of strategic management from a conventional approach to one that is more adaptive, innovative, and technology-based, particularly in the context of entrepreneurship and MSME development. This article aims to analyze the development of strategic management studies based on digital transformation and entrepreneurship, as well as to identify trends, key findings, and research gaps that remain open. The research uses a Systematic Literature Review (SLR) method, examining 25 scholarly articles sourced from Google Scholar and SINTA within the 2020-2025 timeframe. The selection process was based on inclusion and exclusion criteria that emphasize topic relevance, publication timeliness, and the quality of peer-reviewed journals. The synthesis results show that digital transformation plays a significant role in improving operational efficiency, expanding market reach, strengthening innovation, and creating sustainable competitive advantages. Key factors influencing successful strategy implementation include digital capabilities, strategic innovation, organizational culture, regulatory support, and the readiness of infrastructure and human resources. However, most studies are still conceptual and lack strong empirical testing. This article concludes that the success of strategic management in the digital era heavily depends on an organization’s ability to integrate technology, innovation, and sustainability holistically to respond to increasingly complex business environment dynamics.
DAMPAK KENAIKAN HARGA KEMASAN TERHADAP PENETAPAN HARGA DAN RESPONS KONSUMEN PADA UMKM MINUMAN DI LINGKUNGAN UNIVERSITAS JAMBI Amisa Fatel Samosir; Mailin Saputra; Rilis Septyani; Hani Herlianti; Iin Marthauli; Ahmad Rifki
Mekar: Jurnal Dinamika Manajemen dan Akuntansi Modern Vol. 1 No. 2 (2026): Juni: Mekar: Jurnal Dinamika Manajemen dan Akuntansi Modern
Publisher : Lembaga Penerbit Penelitian Multidisipliner

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67096/mekar.v1i2.140

Abstract

Perkembangan UMKM minuman di lingkungan kampus terus mengalami peningkatan karena tingginya kebutuhan mahasiswa terhadap produk yang praktis, cepat disajikan, dan terjangkau. Namun, dalam beberapa waktu terakhir, pelaku usaha mulai menghadapi kendala berupa kenaikan harga kemasan, khususnya plastik cup, yang berdampak pada biaya produksi. Kondisi ini mendorong pelaku UMKM untuk menyesuaikan harga jual produk, meskipun dalam jumlah yang relatif kecil. Penelitian ini bertujuan untuk melihat bagsaimana kenaikan harga kemasan memengaruhi penetapan harga serta bagaimana respons mahasiswa sebagai konsumen. Penelitian dilakukan dengan pendekatan kualitatif deskriptif melalui wawancara langsung kepada pelaku usaha dan mahasiswa di lingkungan Universitas Jambi. Hasil penelitian menunjukkan bahwa kenaikan harga kemasan membuat pelaku usaha menaikkan harga jual, sementara dari sisi konsumen terlihat adanya perubahan perilaku, seperti mengurangi frekuensi pembelian atau memilih alternatif yang lebih murah. Meskipun demikian, sebagian konsumen tetap bertahan karena faktor kebiasaan dan kualitas produk. Temuan ini menunjukkan bahwa perubahan harga, sekecil apa pun, tetap berpengaruh terhadap keputusan konsumen.
Co-Authors Ahmad Rifki Ahmad Soleh Amisa Fatel Samosir Iin Marthauli Kusmarini Kusmarini Kuswanto Kuswanto Mailin Saputra Miliyanti Br Pinem Rilis Septyani Ritta Ardiati Sri Wahyuni