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All Journal TOFEDU: The Future of Education Journal Mekar: Jurnal Dinamika Manajemen dan Akuntansi Modern
Rilis Septyani
Universitas Jambi
Education Languange, Linguistic, Communication & Media Mathematics Other

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The Influence of Online Reviews on Consumer Purchase Decisions Meli Yumita Sari; Rilis Septyani; Mayasari Mayasari; Fadilla Ulfah; Hidayatul Arief
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1719

Abstract

This study analyzes the influence of online reviews on consumer purchase decisions in digital marketing, to understand how consumer-generated information on digital platforms affects buying behavior. A quantitative approach was employed, collecting data via questionnaires from 15 respondents, analyzed using Pearson correlation test. Results reveal a very strong positive influence (r = 0.915), where better online review quality heightens purchase tendency. The coefficient of determination at 83.7% indicates that online reviews predominantly drive purchase decisions, with 16.3% influenced by other factors. Findings strengthen the electronic word-of-mouth (e-WOM) concept and digital consumer behavior. Implications suggest businesses manage reviews to enhance consumer trust, product reputation, and sales. This research contributes to the development of literature and business practices in the digital era.
The Integration of Organizational Structure, Culture, and Strategic Leadership on Organizational Performance: A Literature Review Dea Amanda Saputri; Rilis Septyani; Atika Atika; Putri Azzara Arjani; Dwi Ananda Harahap; Mirnawati Mirnawati; Kuswanto Kuswanto; Sri Wahyuni; Ahmad Soleh
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1737

Abstract

The increasing dynamics of the business environment driven by globalization, digitalization, and economic uncertainty have intensified the complexity of strategy implementation within organizations. The high rate of implementation failure indicates a significant gap between strategic planning and execution. This study aims to analyze and synthesize the key factors influencing strategy implementation through the integration of organizational structure, strategic leadership, organizational culture, resource allocation, and management control systems. This research employs a Systematic Literature Review (SLR) method using data sourced from Google Scholar, SINTA-indexed journals, and other accredited publications within the 2020–2025 period, with a total of 25 selected articles analyzed using thematic synthesis. The findings reveal that successful strategy implementation is not determined by a single variable but by the synergy among organizational elements, where strategic leadership and organizational culture act as primary drivers, while organizational structure and management control systems function as operational enablers. Furthermore, appropriate resource allocation strengthens the overall effectiveness of strategy implementation. These findings indicate that an integrative and system-based approach is essential for enhancing the success of strategy implementation in modern organizations.
DAMPAK KENAIKAN HARGA KEMASAN TERHADAP PENETAPAN HARGA DAN RESPONS KONSUMEN PADA UMKM MINUMAN DI LINGKUNGAN UNIVERSITAS JAMBI Amisa Fatel Samosir; Mailin Saputra; Rilis Septyani; Hani Herlianti; Iin Marthauli; Ahmad Rifki
Mekar: Jurnal Dinamika Manajemen dan Akuntansi Modern Vol. 1 No. 2 (2026): Juni: Mekar: Jurnal Dinamika Manajemen dan Akuntansi Modern
Publisher : Lembaga Penerbit Penelitian Multidisipliner

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67096/mekar.v1i2.140

Abstract

Perkembangan UMKM minuman di lingkungan kampus terus mengalami peningkatan karena tingginya kebutuhan mahasiswa terhadap produk yang praktis, cepat disajikan, dan terjangkau. Namun, dalam beberapa waktu terakhir, pelaku usaha mulai menghadapi kendala berupa kenaikan harga kemasan, khususnya plastik cup, yang berdampak pada biaya produksi. Kondisi ini mendorong pelaku UMKM untuk menyesuaikan harga jual produk, meskipun dalam jumlah yang relatif kecil. Penelitian ini bertujuan untuk melihat bagsaimana kenaikan harga kemasan memengaruhi penetapan harga serta bagaimana respons mahasiswa sebagai konsumen. Penelitian dilakukan dengan pendekatan kualitatif deskriptif melalui wawancara langsung kepada pelaku usaha dan mahasiswa di lingkungan Universitas Jambi. Hasil penelitian menunjukkan bahwa kenaikan harga kemasan membuat pelaku usaha menaikkan harga jual, sementara dari sisi konsumen terlihat adanya perubahan perilaku, seperti mengurangi frekuensi pembelian atau memilih alternatif yang lebih murah. Meskipun demikian, sebagian konsumen tetap bertahan karena faktor kebiasaan dan kualitas produk. Temuan ini menunjukkan bahwa perubahan harga, sekecil apa pun, tetap berpengaruh terhadap keputusan konsumen.
Co-Authors Ahmad Rifki Ahmad Soleh Amisa Fatel Samosir Atika Atika Dea Amanda Saputri Dwi Ananda Harahap Fadilla Ulfah Hani Herlianti Hidayatul Arief Iin Marthauli Kuswanto Kuswanto Mailin Saputra Mayasari Mayasari Meli Yumita Sari Mirnawati Mirnawati Putri Azzara Arjani Sri Wahyuni