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All Journal Journal of Innovation and Research in Primary Education Jurnal Manajemen Pendidikan Islam
Taufani C Kurniatun
Universitas Pendidikan Indonesia
Education Languange, Linguistic, Communication & Media Mathematics Other

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Excellence in Education and Strategic Promotion in Strengthening the Image of SDN Ekologi Kahuripan Pajajaran through 7P Integration Rika Aryanti; Danny Meirawan; Taufani C Kurniatun; Eka Prihatin
Journal of Innovation and Research in Primary Education Vol. 5 No. 2 (2026)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jirpe.v5i2.3564

Abstract

Abstract This study aims to analyze the strengthening of school image through the integration of the marketing mix of educational services (7P) by linking program excellence and strategic promotion. The study was carried out at SDN Ecology Kahuripan Pajajaran, Purwakarta Regency, West Java, Indonesia. The approach used is qualitative descriptive with a case study design with phenomenological elements. Primary data was obtained from school principals, teachers, education staff, students, and parents/committee representatives; Secondary data comes from school profiles, vision-mission, program archives, and promotional media. Data collection was carried out through semi-structured interviews, observation of learning activities and the physical environment, as well as documentation; The research instrument includes interview guidelines, observation sheets, and document checklists. Data analysis uses the Miles and Huberman interactive model (reduction, presentation, verification), while the validity of the data is maintained through triangulation of sources, member checking, and peer debriefing. The findings show that all elements of the 7P are mutually reinforcing: ecological character programs as a differentiation (product), BOS-based non-levied education (price), large land as a natural laboratory (place), digital promotion and parent networking (promotion), leadership and example of teachers as brand agents (people), consistent branding process (process), and physical evidence of facilities and student work (physical evidence). It was concluded that the image of the school was formed mainly from the consistency of the service experience, not just promotion. The implication is that image management needs to be positioned as an integrated service system. It is recommended to strengthen periodic evaluations, website optimization, and facility sustainability strategies as well as non-levy funding mitigation. continuously in school.
Implementation Implementing JURASIC-Based Academic Supervision at SDN 1 Cilumber, West Bandung Regency Kartini Nurhidayah; Diding Nurdin; Nugraha Suharto; Taufani C Kurniatun; Nurdin
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol. 11 No. 2 (2026): Management Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Universitas KH Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndhq.v11i2.399

Abstract

Academic supervision is an important strategy for improving instructional quality and teacher professionalism in elementary schools. However, supervision practices often remain administrative and provide limited opportunities for reflective learning and professional growth. This study aimed to analyse the implementation of JURASIC-based academic supervision through reflective journaling and dialogic coaching at SDN 1 Cilumber, West Bandung Regency. A qualitative approach with an intrinsic case study design was employed. Participants included the principal and teachers involved in the JURASIC supervision program. Data were collected through in-depth interviews, classroom observations, reflective journals, and supervision documents, and were analysed using data reduction, data display, and conclusion drawing techniques, supported by source and method triangulation. The findings revealed that JURASIC-based supervision enhanced teachers’ reflective awareness, pedagogical competence, instructional planning, and classroom practices. Reflective journaling encouraged teachers to critically evaluate their teaching experiences and identify improvement strategies, while dialogic coaching facilitated constructive feedback, reflective dialogue, and collaborative problem-solving. In addition, the program contributed to the development of a collaborative professional learning culture within the school. Several challenges were identified, including limited supervision time, differences in teachers’ reflective writing abilities, and the need for consistent follow-up activities. The study concludes that integrating reflective journaling and coaching into academic supervision provides a contextual, reflective, and collaborative approach to strengthening teacher professionalism. Therefore, schools are encouraged to institutionalise reflective and coaching-based supervision as part of sustainable professional development programs
Co-Authors Danny Meirawan Diding Nurdin, Diding Eka Prihatin Kartini Nurhidayah Nugraha Suharto Nurdin Rika Aryanti