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All Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) IJEMA
Grace Bambulu
Universitas Adhirajasa Reswara Sanjaya
Economics, Econometrics & Finance

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PERAN BUDAYA ORGANISASI DALAM MENDUKUNG IMPLEMENTASI MANAJEMEN STRATEGIS DI RUMAH SAKIT: TINJAUAN LITERATUR THE ROLE OF ORGANIZATIONAL CULTURE IN SUPPORTING THE IMPLEMENTATION OF STRATEGIC MANAGEMENT IN HOSPITALS: A LITERATURE REVIEW Erick Juniyantho Wijaya; Latesia Pramagistra Nurshabrina; Grace Bambulu; Purwadhi Purwadhi; Yani Restiani Widjaja
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.282

Abstract

Organizational culture is a key factor that plays a crucial role in supporting the successful implementation of strategic management in hospitals. Amid increasing demands for service quality, regulatory changes, and intensifying competition in the healthcare industry, hospitals are required not only to formulate appropriate strategies but also to ensure that these strategies are effectively implemented by all organizational elements. This study aims to systematically examine the role of organizational culture in supporting the implementation of strategic management in hospitals through a Systematic Literature Review (SLR) approach. The research method involved identifying relevant scientific articles from Google Scholar, Scopus, PubMed, and ScienceDirect databases, covering publications from 2020 to 2025. The literature selection process followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, with inclusion criteria focusing on studies addressing organizational culture, strategic management, and hospital settings. The selected articles were analyzed using a thematic analysis approach to identify patterns, roles, and mechanisms through which organizational culture supports strategy implementation. The findings indicate that a strong, adaptive organizational culture aligned with the hospital’s strategic vision enhances employee commitment, strengthens strategic communication, fosters innovation, and supports organizational sustainability. Therefore, strategic management of organizational culture is a critical determinant of successful strategic management implementation in hospitals.
Peran Marketing sebagai Penguat Rantai Nilai dalam Organisasi: Tinjauan Literatus Sistematis The Role of Marketing as a Strengthener of the Value Chain in Organizations: A Systematic Literature Review Abdul Gopur; Gloria Graceta Natasya S; Grace Bambulu; G. Agung Krisna Yudha; Ineke Apriliana
Indonesian Journal of Economics Management and Accounting Vol. 2 No. 9 (2025): IJEMA - September 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Transformasi digital juga memperluas peran marketing dalam menciptakan nilai. Teknologi digital memungkinkan perusahaan untuk memanfaatkan data pelanggan, membangun hubungan interaktif, serta menyesuaikan strategi value creation secara lebih responsive. Fungsi marketing dalam organisasi telah mengalami pergeseran paradigma signifikan dari sekadar fungsi promosi menjadi fungsi strategis yang mengintegrasikan rantai nilai. Penelitian ini bertujuan untuk mengkaji secara sistematis peran fungsi marketing sebagai penggerak utama dalam rantai nilai organisasi. Marketing tidak hanya berperan sebagai aktivitas promosi, tetapi juga sebagai katalis integrasi antar aktivitas dalam menciptakan nilai tambah bagi pelanggan dan pemangku kepentingan. Metode Systematic Literature Review (SLR) digunakan dengan protokol PRISMA, melalui pencarian artikel dari basis data Scopus, Web of Science, ProQuest, dan Google Scholar dengan rentang publikasi 2013–2023. Dari 652 artikel yang ditemukan, sebanyak 41 artikel memenuhi kriteria inklusi. Hasil analisis menunjukkan bahwa fungsi marketing memiliki peran strategis dalam (1) penciptaan nilai melalui customer-centric value chain, (2) integrasi internal dan eksternal antar aktivitas bisnis, (3) transformasi digital dalam rantai pasok, serta (4) penguatan daya saing organisasi melalui orientasi pasar. Artikel ini memberikan kontribusi teoritis dengan memperkuat integrasi konsep value chain Porter dengan perspektif market-driven strategy, serta kontribusi praktis sebagai acuan pengembangan strategi bisnis berbasis nilai
Co-Authors Abdul Gopur Erick Juniyantho Wijaya G. Agung Krisna Yudha Gloria Graceta Natasya S Ineke Apriliana Latesia Pramagistra Nurshabrina Purwadhi Purwadhi Yani Restiani Widjaja, Yani Restiani