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p-Index From 2021 - 2026
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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Research on Business and Tourism
Stephanny Lianardo
LSPR Institute of Communication and Business
Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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PENGEMBANGAN DESA WISATA HIJAU BILEBANTE LOMBOK MELALUI BRANDING BERKELANJUTAN DENGAN DESIGN CINDERAMATA Jati Paras Ayu; Stephanny Lianardo; Yesi Pandu Pratama Wibowo DC; Siti Adelita Raif Khadijah; Dewi Rachmawati; Ayu Rakhmi Tiara Hamdani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.53229

Abstract

Pariwisata sebelum pandemi menunjukkan rendahnya perhatian wisatawan terhadap keberlanjutan, di mana keputusan berwisata lebih dipengaruhi oleh kenyamanan dan biaya daripada aspek ramah lingkungan. Situasi pandemi global kemudian menjadi titik balik yang memaksa sektor pariwisata beradaptasi dan membangun ketahanan melalui praktik yang lebih berkelanjutan dan berbasis komunitas. Menanggapi hal tersebut, Kementerian Pariwisata dan Ekonomi Kreatif meluncurkan program Desa Wisata sebagai strategi pemulihan sekaligus penguatan destinasi lokal. Salah satu yang masuk dalam kategori Desa Wisata Hijau adalah Desa Bilebante, Lombok Tengah. Meski memiliki potensi lingkungan dan budaya yang kuat, masyarakat desa belum memiliki pemahaman memadai terkait branding destinasi. Melalui program pelatihan ini, anggota Pokdarwis diberikan pemahaman mengenai branding serta keterampilan praktis dalam merancang logo dan mengimplementasikannya pada produk merchandise berupa gelas kayu berukir. Hasil kegiatan menunjukkan peningkatan pemahaman branding sebesar 85%, peningkatan keterampilan desain hingga 80%, serta 75% peserta mampu mengoperasikan mesin laser engraving untuk produksi cinderamata. Kegiatan ini membuktikan bahwa pelatihan terstruktur mampu meningkatkan kapasitas branding desa wisata, memperkuat identitas visual, serta membuka peluang ekonomi melalui produk bernilai promosi.
Analysis of Excess Inventory Management Using Reverse Logistics in the Electronics Sector: (A Case Study on SADES Indonesia) Stephanny Lianardo; Maulibian Perdana Putra; Steven
Journal of Research on Business and Tourism Vol. 5 No. 2 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005220252

Abstract

Rapid changes in trends and technological developments play a role in changes related to market demand. Often, a product line must be discontinued early due to sudden changes or shifts resulting from the emergence of new technological developments or new technological standards. Demand for newer models forces companies to launch new product lines and discontinue distribution or sales of existing ones. This phenomenon results in excess stock that ultimately leads to stagnation in warehouse inventory turnover, where this stagnant inventory storage causes additional costs for the company or becomes waste, and the company also experiences losses from this unsold inventory. This study aims to analyze the implementation of strategies and actions taken by companies, distributors, and retailers using a case study method to analyze best practices in managing end-of-cycle inventory for the company's sustainability and profitability. The findings in this research reveal that the implementation of reverse logistics in the retail of electronic industry has developed into an adaptive and dynamic system in which the continuous flow of information from the secondary market from the reverse logistics implementation drives and influence the change and the transformation on how the operational division identify, classify, and making decision on their excess inventories and dead stock moving forward.
Co-Authors Ayu Rakhmi Tiara Hamdani Dewi Rachmawati Jati Paras Ayu Maulibian Perdana Putra Siti Adelita Raif Khadijah Steven Yesi Pandu Pratama Wibowo DC