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Examining the Effects of Live Streamer and Product Characteristics on Purchase Intention: The Mediating Role of Emotional Trust in Social Commerce Naswa Riantika; Wenny Pebrianti; Ana Fitriana; Ramadania; Bintoro Bagus Purmono
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1958

This study aims to examine the influence of live streamer characteristics and product characteristics on purchase intention, with emotional trust serving as a mediating variable in the context of live streaming commerce for religious products. A quantitative approach was employed using a survey method involving 201 respondents who had previously watched religious product live streaming sessions on a short-video commerce platform. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that live streamer characteristics—comprising professionalism, attractiveness, and interactivity—have a positive and significant effect on both emotional trust and purchase intention. Similarly, product characteristics, including perceived quality, price fairness, and practicality, significantly influence emotional trust and purchase intention. Emotional trust was found to play a significant mediating role in strengthening the relationship between both live streamer characteristics and product characteristics and consumers’ purchase intention. These results imply that in emotionally sensitive product contexts, consumers’ purchase decisions are shaped not only by functional and economic considerations but also by the development of emotional trust fostered through credible and interactive live streaming experiences. This study contributes to the social commerce literature by extending the understanding of emotional trust mechanisms in live streaming environments involving high emotional and religious sensitivity products.

The Impact of Work Family Conflict on Turnover Intention: A Study of Married Gen Z Banking Employees in Indonesia with Burnout and Job Satisfaction as Mediators Yupentus Bio Samuel; Ramadania; Dody Pratama Marumpe; Ilzar Daud; Mazayatul Mufrihah
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.2010

This study aims to analyze the effect of work family conflict on turnover intention among married Generation Z employees in the banking sector, with burnout and job satisfaction serving as dual mediating variables. A quantitative approach was employed by distributing online questionnaires to 200 married Gen Z banking employees in Indonesia, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that work–family conflict has a positive and significant effect on turnover intention, although its direct contribution is relatively small. However, work–family conflict exerts a strong and significant influence on increasing burnout and decreasing job satisfaction. Among the variables examined, job satisfaction emerged as the most dominant predictor in reducing turnover intention, demonstrating the highest path coefficient. Furthermore, the mediation analysis confirms that burnout and job satisfaction function as significant emotional mechanisms that translate work–family conflict into turnover intention, with the mediating role of job satisfaction being substantially stronger than that of burnout. These findings imply that maintaining and enhancing job satisfaction is a critical talent retention strategy, particularly in mitigating the adverse effects of work–family conflict among married Gen Z employees in the banking industry.

Understanding Repurchase Intention in Digital Consumption: The Role of Perceived Benefits, Gamification, Online Persuasion, and Consumer Attitude Cindy Theodora; Barkah; Harry Setiawan; Ramadania; Bintoro Bagus Purmono
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2016

This study aims to examine the influence of perceived benefits, gamification, and online persuasion on repurchase intention, with consumer attitude serving as a mediating variable. A quantitative survey approach was employed by collecting data from 294 respondents who had prior experience purchasing from digital-based coffee shop services. The sampling technique used purposive sampling, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results reveal that perceived benefits, gamification, and online persuasion have positive and significant effects on both consumer attitude and repurchase intention. Furthermore, consumer attitude significantly mediates the relationship between these three variables and repurchase intention, indicating that consumers’ evaluative responses play a crucial role in translating digital marketing stimuli into repeat purchase behavior. These findings highlight the importance of enhancing interactive digital features, emphasizing both functional and emotional value, and developing culturally relevant online communication strategies. Such strategies can strengthen consumer attitudes, improve engagement with digital platforms, and ultimately encourage stronger repurchase intention among consumers in increasingly competitive digital service environments.

Gamification and Purchase Intention on E-commerce Platforms: The Mediating Role of User Engagement and Moderating Role of Gender Bimewahqi Najmi; Titik Rosnani; Ana Fitriana; Ramadania; Wenny Pebrianti
Journal of Educational Management Research Vol. 5 No. 4 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i4.2427

The e-commerce industry continues to show significant growth, accompanied by increasingly intense competition among platforms. However, some platforms face challenges such as declining traffic and user engagement, despite maintaining a large market share. This study aims to analyze the effect of gamification on purchase intention, with user engagement as a mediating variable and gender as a moderating variable. The research employs a quantitative approach through an online survey of users engaging with gamification features on e-commerce platforms. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0. The results indicate that gamification has a positive and significant effect on user engagement but a negative and significant effect on purchase intention. User engagement has a very strong positive effect on purchase intention and is proven to mediate the relationship between gamification and purchase intention. Meanwhile, gender was not found to moderate this relationship. These findings underscore the importance of user engagement as a key factor driving consumer purchase intention. The study’s implications suggest that platform managers should develop gamification strategies that create meaningful engagement integrated with transactional activities to enhance users’ purchase intention.

Enhancing SME Export Performance through Export Sharing Communities, Export Market Orientation, and Export Digital Agility: A Mediation Analysis Bintoro Bagus Purmono; Ramadania; Wenny Pebrianti
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2408

Small and Medium Enterprises (SMEs) in Indonesia continue to face a persistent export performance gap compared with comparable ASEAN economies. Although previous studies have examined collaborative networks, market orientation, and digital capabilities separately or in pairs, little is known about their integrated role in improving SME export performance. This study addresses this gap by developing and testing an empirical model integrating Export Sharing Community (ESC), Export Market Orientation (EMO), and Export Digital Agility (EDA), with EMO and EDA proposed as complementary mediators. Using a cross-sectional survey of 215 exporting SMEs across Indonesia, data were collected through structured questionnaires employing five-point Likert scales adapted from validated measures. Structural Equation Modeling (SEM–AMOS 24) was used to test the proposed model, while mediation effects were assessed using standardized indirect effects and the Sobel test. Results show that all eight hypothesized relationships are positive and significant. ESC directly improves export performance while strengthening EMO and EDA, and EMO also positively influences EDA. EDA is the strongest direct predictor of export performance (β = 0.465), whereas both EMO and EDA significantly mediate the relationship between ESC and export performance. The model explains 72.0% of the variance in export performance, highlighting the complementary roles of export communities, market orientation, and digital agility in enhancing SME export competitiveness in an increasingly digitalized global market.

Building Customer Loyalty in Digital Commerce: The Roles of Electronic Trust, E-CRM, and Customer Satisfaction Gregoria Cici Anjarwati; Ramadania; Bintoro Bagus Purmono; Juniwati; Harry Setiawan
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.3011

This study aims to analyze the effects of electronic trust and Electronic Customer Relationship Management (E-CRM) on customer loyalty through customer satisfaction among Generation Z Shopee users. This study employed a quantitative approach with a causal associative survey design. Data were collected through an online questionnaire using a five-point Likert scale from 217 Generation Z respondents who had made purchases on Shopee within the previous six months. The respondents were selected using non-probability sampling with a purposive sampling technique. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that electronic trust and E-CRM have positive and significant effects on customer satisfaction and customer loyalty. Customer satisfaction also has a positive and significant effect on customer loyalty. Furthermore, customer satisfaction significantly mediates the effects of electronic trust and E-CRM on customer loyalty. These findings imply that strengthening transaction security, improving digital service quality, and implementing effective customer relationship management can enhance customer satisfaction and loyalty among Generation Z users. The findings provide practical insights for e-commerce platforms in developing strategies to build trust, strengthen customer relationships, and foster long-term customer loyalty.

Digital Consumption and Generation Z: The Roles of Digital Payment, Social Media, Financial Literacy, and Self-Control Velisia; Ramadania; Uray Ndaru Mustika; M. Ridwan Ristyawan; Anggraini Syahputri
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.3045

This study aims to examine the effects of digital payment, social media, and financial literacy on the excessive purchasing behavior of Generation Z, as well as to investigate self-control as a moderating variable. This study employed a quantitative approach using a questionnaire distributed to Generation Z respondents. Respondents were selected using purposive sampling with a non-probability sampling technique. A total of 212 respondents were determined using the Slovin formula. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The findings indicate that digital payment, social media, and financial literacy significantly affect consumptive behavior. Self-control does not moderate the effects of digital payment and social media on consumptive behavior. However, self-control significantly moderates the relationship between financial literacy and consumptive behavior. These findings highlight the importance of strengthening financial literacy and self-control among Generation Z to encourage more responsible purchasing behavior and reduce excessive consumption in the digital era.

The Influence of Service Innovation and Brand Image on Customer Loyalty in the Indonesian Ride-Hailing Industry: English Anindita Ayu Listyanti; Heriyadi; Ramadania; Wenny Pebrianti; Ahmadi
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1501

The ride-hailing sector in Indonesia has experienced significant growth, making service innovation and brand reputation crucial for cultivating customer loyalty. This study investigates the effects of service marketing innovation and corporate brand image on customer satisfaction and their subsequent influence on customer loyalty. This research utilises survey data from 261 individuals across three major ride-hailing platforms—Grab, Gojek, and Maxim—employing SmartPLS 4.0 to evaluate the proposed relationships. The findings demonstrate that service marketing innovation and corporate brand image positively influence customer satisfaction, enhancing customer loyalty. Furthermore, trust and perceived value significantly impacted consumer satisfaction and loyalty, highlighting the essential importance of these factors in maintaining competitive advantage in the ride-hailing industry. The study suggests firms must prioritise innovative service strategies and strong brand positioning to foster lasting customer loyalty.

Impact of Working Conditions, Flexibility, and Compensation on the Performance of Indonesian Migrant Workers in Australia: Mediating Role of Job Satisfaction Albert Lianto; Ramadania; Dody Pratama Marumpe; Ilzar Daud; Hasanudin
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1508

International migration, particularly involving Indonesian migrant workers (TKI) in Australia, has become significant, with nearly 100,000 TKI recorded in 2022. This study investigates the factors influencing their migration decision, focusing on working conditions, work flexibility, and compensation. A total of 149 respondents of Indonesian migrant workers in Australia completed the questionnaires, collected using non-probability and snowball sampling techniques. It was analysed using Structural Equation Modeling (SEM) with SmartPLS 3 software. The outcome reveals that working conditions positively affect performance, confirming that a supportive work environment enhances productivity. In contrast, work flexibility negatively impacts performance, while compensation shows a positive but statistically insignificant effect. Job satisfaction emerges as a critical mediator, with satisfied employees performing better. The findings suggest companies should improve working conditions and compensation systems to enhance job satisfaction and performance. Additionally, the study provides insights for the Indonesian Government on the importance of labour policies that promote worker welfare, such as fair wages and improved conditions, potentially reducing reliance on international migration. Future studies should incorporate a wider array of variables and a more diverse group of respondents to enhance generalizability.

The Influence of Live Streaming, Flash Sale, and Free Shipping Programs on Generation Z’s Impulsive Buying with Positive Emotion as the Role of Meditating Daffa Fernanda Aqsa; Titik Rosnani; Wenny Pebrianti; Ramadania; Heriyadi
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1510

The rapid growth of e-commerce has revolutionized consumer behavior, especially among Generation Z. who are highly engaged with digital platforms and interactive shopping experiences. This study examines the influence of live streaming, flash sales, and free shipping programs on impulsive buying behavior, with positive emotion serving as a meditating factor. Using data acquired from 326 Generation Z consumers through an online questionnaire, the research used Structural Equation Modeling (SEM) to investigate the correlations between these variables. The findings reveal that all three marketing strategies—live streaming, flash sales, and free shipping—significantly influence impulsive buying. Positive emotion plays a critical meditating role, enhancing the effect of these strategies on spontaneous purchases. Live streaming was found to be the most influential, generating strong emotional responses that drive impulsive buying, followed by flash sales and free shipping. These results offer valuable insights for e-commerce retailers aiming to engage Generation Z through emotionally driven marketing strategies. The study underscores the importance of leveraging positive emotional triggers to increase consumer engagement and impulsive buying behavior in the digital marketplace.

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