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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Gadjah Mada International Journal of Business E-Dimas: Jurnal Pengabdian kepada Masyarakat JURNAL PRODUKTIVITAS Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal on Social Science, Economics and Art El-Mujtama: Jurnal Pengabdian Masyarakat
Ilzar Daud
Fakultas Ekonomi Dan Bisnis - Universitas Tanjungpura
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Viewer Behavior On Social Media: Viral Marketing of A Movie Trailer In Indonesia Nur Afifah; Ilzar Daud; Morella Mulyadina
Gadjah Mada International Journal of Business Vol 24, No 2 (2022): May - August 2022
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.49987

Abstract

A trailer is a brief description of a film and provides a 1 to 3 minute cinematic experience that displays images from the film to influence consumer behavior. This research was conducted to propose a conceptual model regarding affective, cognitive, and environmental responses to viral marketing, which are moderated by audience behavior, for the movie trailer of “Spiderman: Far from Home.” The film was released in July 2019 by Marvel Cinematic Universe (MCU). This study adopted the wheel of consumer analysis to bridge the research gap. An online survey was forwarded to 200 respondents using structured questionnaires through social media sites, such as Line, WhatsApp, Facebook, and e-mail. The data were then analyzed using structural equation modeling (SEM). The results showed that the audience’s affective, cognitive, and environmental responses significantly influenced viral marketing. The results further indicated that the audience’s behavior was not a moderating variable, as the significance level was less than 0.05. The results can contribute to determining social media marketing strategies for promoting film trailers that are beneficial for companies, especially in Indonesia. Therefore, the companies can grow and become more competitive in the film industry. Although this study discusses viral marketing in the film industry, the results can also contribute to other industries, in order to increase the popularity of their products.
Menciptakan Keseimbangan Antara Pekerjaan dan Keluarga bagi Pekerja Perempuan (Focus Group Discussion dengan Dharma Wanita Persatuan Kabupaten Mempawah) Nurul Komari; Sulistiowati Sulistiowati; Sri Kurniawati; Ilzar Daud; Nur Afifah; Giriati Giriati
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 14, No 1 (2023): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v14i1.6735

Abstract

Perempuan yang bekerja menyebabkan adanya perubahan baik dalam kehidupan keluarganya maupun kehidupan pribadi perempuan tersebut. Secara ekonomi, pasangan suami istri yang bekerja, atau biasanya disebut dengan istilah two workers family, menyebabkan peningkatan kesejahteraan hidup keluarga. konflik peran ganda yang seringkali dialami oleh perempuan adalah konflik keluarga-pekerjaan, dimana urusan-urusan domestik rumah tangga kerap mengganggu urusan pekerjaan. Hal ini berkaitan dengan budaya yang menganut prioritas utama laki-laki adalah pekerjaan sedangkan prioritas utama perempuan adalah rumah tangga. Tujuan kegiatan Pengabdian Kepada Masyarakat (PkM) ini adalah meningkatkan pemahaman mengenai pentingnya kehidupan kerja dan rumah tangga yang seimbang, meningkatkan kemampuan dalam mengelola konflik pekerjaan dan keluarga, meningkatkan keseimbangan kehidupan kerja dan rumah tangga anggota Dharma Wanita Persatuan Kabupaten Mempawah yang juga bekerja di luar rumah. Metode pelaksanaan PKM ini adalah penyuluhan dirangkai dengan kegiatan diskusi terfokus (focus group discussion).
Unleashing Competence: Exploring the Influence of Organizational Culture, Emotional Intelligence and Learning Organization Ariawan; Emba; Ilzar Daud; Andry Novrianto; Muhammad Sani Kurniawan
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.615

Abstract

This study aimed to examine the influence of organizational culture, emotional intelligence, and organizational learning on employee competence in the government of Gorontalo City. Data were collected from a sample of 134 government employees, and hypothesis testing was conducted to analyze the significance of the variables. The results indicated that all three factors, namely organizational culture, emotional intelligence, and organizational learning, significantly and positively influenced employee competence. The findings highlighted the importance of fostering a positive and inclusive organizational culture that motivates employees to enhance their competence. Emotional intelligence emerged as a crucial factor in self-motivation, resilience, and empathy, which contributed to improved competence. Additionally, organizational learning played a significant role in supporting continuous professional growth and the development of job-relevant competencies. The analysis of R-Square revealed that organizational culture, emotional intelligence, and organizational learning explained 73.8% of the variance in employee competence. However, it is important to acknowledge that other unexplored factors may also influence competence. These findings have important implications for the government of Gorontalo City. By prioritizing a positive organizational culture, nurturing emotional intelligence, and promoting organizational learning, the government can enhance employee competence, overall performance, and service delivery to the community. Future research should consider investigating additional factors to gain a more comprehensive understanding of competence in the government context. Implementing interventions and strategies to strengthen organizational culture, enhance emotional intelligence, and support continuous learning can further improve employee competence and contribute to the success of the government of Gorontalo City.
Pengaruh Stres dan Lingkungan Kerja Terhadap Kinerja Karyawan Melalui Motivasi Kerja (Studi Kasus pada Salesman di PT. KT&G Indonesia Kalimantan Barat) Ekky Syahruddin; Ilzar Daud; Ahmad Shalahuddin; Sulistiowati Sulstiowati; Syahbandi Syahbandi
Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak Vol 10, No 1 (2023): Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontiana
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jpr.v10i1.5524

Abstract

Industri rokok merupakan salah satu industri yang dinamis. Beberapa perusahaan rokok dalam maupun luar negeri telah beroperasi di Indonesia, salah satunya PT. KT&G Indonesia. Industri rokok menjadi salah satu penyumbang pendapatan negara melalui pajak cukai hasil tembakau (CHT) yang bernilai fantastis. Pada tahun 2021 pendapatan negara melalui CHT mencapai lebih dari 160 triliun rupiah dan diprediksi naik seiring disetujuinya rencana menaikkan pajak CHT melalui Peraturan Menteri Keuangan (PMK) No. 191/2022 dan PMK 192/2022 sebesar rata-rata 10% oleh Menteri Keuangan berlaku pada tahun 2023. Tujuan penelitian ini untuk menganalisis pengaruh Stres Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan melalui Motivasi Kerja pada salesman di PT. KT&G Indonesia Kalimantan Barat. Jumlah responden dalam penelitian adalah 53 salesman di 4 kantor operasional yang tersebar di Kalimantan Barat, dengan menggunakan metode sensus sampling. Analisis yang digunakan dalam penelitian ini adalah analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa stres kerja berpengaruh signifikan terhadap kinerja dan motivasi salesman. Sedangkan lingkungan kerja berpengaruh signifikan terhadap kinerja salesman tetapi tidak berpengaruh pada motivasi kerja. Motivasi kerja sebagai variabel mediasi antara stres kerja dan kinerja salesman berpengaruh signifikan. Sedangkan motivasi kerja sebagai variabel mediasi antara variabel lingkungan kerja dan kinerja salesman tidak berpengaruh signifikan.
DETERMINANTS AND CONSEQUENCES OF WORK-LIFE BALANCE Titik Rosnani; Ilzar Daud; Revilia Theresa; Maria Christiana Iman Kalis; Yulyanti Fahruna
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 2 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i2.63084

Abstract

The work-life balance has become an important issue in the fast-paced and demanding work environment today. This study aims to analyze the determinants and consequences of work-life balance by examining the influence of working hours and job burnout on employee well-being, with the work-life balance as a mediating variable. It involved 100 active employees from the Local Government-Owned Water Utility of Pontianak City, chosen through a purposive sampling method. The data was collected using a questionnaire and analyzed using Structural Equation Modeling – Partial Least Square (SEM - PLS). The results reveal that the job burnout has a significant effect on both the work-life balance and employee well-being. However, the working hours does not have a significant effect on both the work-life balance and employee well-being. Additionally, the work-life balance has a significant effect on the employee well-being. Furthermore, this study confirms that the work-life balance is able to mediate the effect of job burnout on the employee well-being, but it is not able to mediate the effect of working hours on the employee well-being. These results provide managers and HR practitioners with insights into how to improve the employee well-being through effective working hours plans, job burnout reduction, and work-life balance programs.JEL:  I31, I39.
Employee Development Strategies, Organizational Culture, And The Use Of HRM Technology In Building Organizational Trust: The Role Of Employee Engagement Interventions Ilzar Daud
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3954

Abstract

This study explores the intricate relationships among employee development strategies, organizational culture, HRM technology, organizational trust , and employee engagement  at PT Tanjungpura Lintas Borneo. Through a sample of 60 employees, the research employs Structural Equation Modeling (SEM) with the SmartPLS software. The results reveal that effective employee development strategies significantly influence organizational trust and subsequent employee engagement. A positive organizational culture demonstrates a strong and significant impact on both trust and employee engagement. However, the utilization of HRM technology does not exhibit a statistically significant association with organizational trust and employee engagement at the current stage. This nuanced finding suggests the need for further exploration and optimization of HRM technology initiatives. The study underscores the complexity of organizational dynamics and advocates for a comprehensive approach to cultivate a workplace environment conducive to trust, engagement, and overall organizational success at PT Tanjungpura Lintas Borneo.
Work engagement as a mediator of transactional leadership and workload on employee turnover intention Hesty Rahmadani; Ilzar Daud; Yulyanti Fahruna; Titik Rosnani; Anwar Azazi
International Journal on Social Science, Economics and Art Vol. 13 No. 3 (2023): Nov: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v13i3.362

Abstract

Applying replacement value of goods and salary deductions as sanctions is part of the transactional leadership policy. This burdens employees, which makes them choose to leave their jobs. Therefore, work engagement is expected to mitigate this. This study investigates the impact of transactional leadership and workload on turnover intention, considering work engagement as a mediator. The population in this study were permanent employees of PT Sumber Alfaria Trijaya Tbk Alfamart Retail Business Division in Kalimantan, with a sample size of 205 respondents. Data collection methods using a questionnaire with a Likert scale. The data analysis model uses Structural Equation Modeling (SEM) and AMOS 24 statistical tools. The results of this study indicate a significant positive influence between transactional leadership and workload on turnover intention. Transactional leadership and workload variables also significantly positively affect work engagement. The mediation analysis results show the role of work engagement as a mediator in strengthening the relationship between transactional leadership and workload on turnover intention. This research is expected to prevent the increasing turnover in the retail business company PT Sumber Alfaria Trijaya Tbk (Minimarket Alfamart).
Servant Leadership on Work Engagement: Mediating Job Satisfaction and Trust in Leader Haliza Nabila Putri; Ilzar Daud; Titik Rosnani; Yulyanti Fahruna; Ahmad Shalahuddin
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.742

Abstract

The banking industry is currently one of the most competitive industries. For this reason, a leadership style is needed that can increase employee engagement to achieve better company performance. The aim of this research is to ascertain the impact of servant leadership workers' job satisfaction and trust in their leaders as mediating variables. It is conducted at government-owned banks, namely, Bank BNI, Bank BRI, Bank BTN, and Bank Mandiri. Purposive sampling was the technique employed in this study, and the sample consisted of 273 individuals who worked for government-owned banks. This study employed structural equation modeling (SEM) with AMOS software as a data analysis technique. The study's findings demonstrate that: servant leadership influences job satisfaction significantly; job satisfaction influences work engagement significantly; Trust in Leader significantly influences work engagement; job satisfaction mediates the relationship between servant leadership and work engagement; and Trust in Leader mediates the relationship between servant leadership and work engagement. There is one rejected hypothesis, namely, that employee engagement at work is not significantly impacted by servant leadership.
Meningkatkan Pemahaman Strategi Pemasaran dan Penerapan Digital Marketing pada UMKM Dusun Mulyorejo: Studi Kasus pada Kelompok Usaha “Kinanti Snack” di Desa Limbung, Kecamatan Sungai Raya, Kubu Raya Dayang Annisa Safitri; Ilzar Daud; Denzel Sudjono; Marleny Fajryn; Febtian Aaron Dinata
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5489

Abstract

Small and Medium Enterprises (SMEs) play a strategic role in Indonesia's economy, but one of the main challenges they face is the limited scale of marketing, particularly in utilizing digital technology. This Community Service Program (PKM) aims to improve the understanding and implementation of digital marketing strategies for SMEs, specifically for the business "Kinanti Snack" in Dusun Mulyorejo, which until now has relied on conventional marketing. Through this mentoring activity, participants were involved in training on how to use social media platforms, such as Instagram, to promote products more effectively. They also learned how to use applications like Canva to create engaging promotional content. Additionally, participants took part directly in the production process of various traditional snack products. This activity provided dual benefits: helping SMEs expand their market reach and increase sales through digital marketing strategies, while also offering participants new experiences in the micro-business world. With proper implementation of digital marketing, SMEs can become more competitive and adaptable to the evolving times, contributing to local economic stability and growth.
PELATIHAN PENINGKATAN PERANCANGAN VIDEO KONTEN UNTUK PENGELOLAAN WISATA KAMPUNG CAPING PONTIANAK Nur Afifah; Giriati Giriati; Ilzar Daud; Mustarudin Mustarudin; Anwar Azazi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.34278

Abstract

Kampung Caping sendiri adalah suatu kawasan dengan inovasi yang menarik dengan menggabungkan unsur wisata, edukasi, dan kearifan lokal dalam satu destinasi dengan menciptakan pengalaman unik bagi pengunjung. Kurangnya pengetahuan tentang strategi pemasaran digital yang efektif menjadi kendala yang menyebabkan kurangnya promosi dan informasi terhadap Kampung Caping, sehingga potensi wisata Kampung Caping belum dapat dimaksimalkan menyebabkan terbatasnya jumlah wisatawan yang datang ke desa wisata tersebut. Berdasarkan hal tersebut kegiatan ini dilakukan untuk meningkatkan efisiensi dan akurasi dalam pengelolaan sistem informasi terhadap Kampung Caping. Penyelenggaraan pelatihan ini bertujuan untuk meningkatkan keterampilan teknis pengelola wisata Kampung Caping dalam merancang dan menghasilkan konten video yang menarik dan berkualitas dengan memberikan pemahaman yang mendalam tentang teknik-teknik perancangan video, editing, penggunaan perangkat lunak editing, dan teknologi terkait lainnya kepada para peserta. Metode proyek merupakan metode yang digunakan dalam kegiatan ini. Metode ini penting karena memungkinkan pelatih dan peserta untuk mengikuti proses yang jelas dan terarah, sehingga hasilnya lebih efektif dan efisien. Pelaksanaan proyek ini terbagi menjadi tiga tahapan utama yaitu pra-produksi, pra-produksi, produksi dan pasca-produksi. Pelatihan ini berhasil meningkatkan keterampilan peserta secara signifikan dalam merancang dan menghasilkan konten video. Melalui sesi praktik langsung, peserta mendapatkan pemahaman yang mendalam tentang teknik-teknik perancangan video, editing, serta penggunaan perangkat lunak yang relevan. Hasil evaluasi menunjukkan bahwa setelah mengikuti pelatihan, peserta mampu menghasilkan video dengan kualitas yang jauh lebih baik dibandingkan sebelumnya.
Co-Authors Ahmad Shalahuddin Ahmad Shalahuddin Andry Novrianto Anwar Azazi Ariawan Ariawan Dayang Annisa Safitri Denzel Sudjono Ekky Syahruddin Emba Fajar Kristanto Fauzan, Rizky Febtian Aaron Dinata Giriati Giriati Haliza Nabila Putri Hesty Rahmadani Ikram Yakin Karsim Karsim Maria Christiana Iman Kalis Marleny Fajryn Morella Mulyadina Muhammad Sani Kurniawan Mustarudin Mustarudin Nur Afifah Nurul Komari Pramana Saputra Revilia Theresa Rizani Ramadhan Sri Kurniawati Sulistiowati Sulistiowati Sulistiowati Sulstiowati Syahbandi Syahbandi Titik Rosnani Uray Ndaru Mustika Yulyanti Fahruna Yulyanti Fahruna