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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Evi Triandini
UIN Walisongo Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Digital Marketing Strategy As A Catalyst For SME Growth In The Modern Era Made Setini; I Made Suniastha Amerta; Ni Luh Putu Indiani; Putu Ayu Sita Laksmi; Evi Triandini; Aris Puji Purwatiningsih; Gede Suardana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7888

Abstract

This study aims to explore the influence of digital marketing strategies on the performance of Small and Medium Enterprises (SMEs) in Bali. Through a quantitative approach, this study tests the hypothesis that various digital marketing strategies-including search engine optimisation, content marketing, social media marketing, email marketing, and influencer marketing-significantly predict SME performance. The findings show that the implementation of these strategies contributes to increased sales, market share, and better customer relationships. Although the hypothesis regarding dynamic environment moderation did not show significant effects, the study identified challenges that SMEs face, such as resource limitations and digital literacy deficits. The results recommend that SMEs should utilise digital channels more effectively and conduct data-driven analysis to optimise marketing strategies. This research confirms the importance of digital marketing as a vital tool for the growth and success of SMEs in Bali.
Co-Authors Gede Suardana I Made Suniastha Amerta Ni Luh Putu Indiani Puji Purwatiningsih, Aris Putu Ayu Sita Laksmi Setini, Made