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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Riset Manajemen dan Akuntansi Jurnal Al-Iqtishad Shirkah: Journal of Economics and Business JSMA (Jurnal Sains Manajemen dan Akuntansi) Al-Kharaj: Journal of Islamic Economic and Business MALIA: Journal of Islamic Banking and Finance JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Bulletin of Community Engagement Journal of Communication Studies Share: Jurnal Ekonomi dan Keuangan Islam Transformatif: Jurnal Pengabdian Masyarakat Amkop Management Accounting Review (AMAR) Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Journal of Accounting, Management, Economics, and Business Social Science Academic Score: Jurnal Lentera Manajemen Pemasaran Journal of Business and Management Inaba JCSE: Journal of Community Service and Empowerment IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita At Ta'dzim: Journal of Community Development Jurnal Ekonomi dan Bisnis Islam BISNIS : Jurnal Bisnis dan Manajemen Islam
Agus Supriyanto
Universitas Islam Negeri Sunan Kudus
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Islamic Employer Branding and Social Media Engagement for Attracting Generation Z Talent Agus Supriyanto
Journal of Accounting, Management, Economics, and Business (ANALYSIS) Vol. 3 No. 3 (2025)
Publisher : Edupedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/analysis.v3i3.2209

Abstract

Purpose – The digital transformation era has reshaped recruitment practices, requiring organizations to develop innovative employer branding strategies to attract Generation Z talent. This study aims to explore how Islamic values-based employer branding communicated through social media influences the attractiveness of organizations among Muslim Generation Z job seekers. Methodology – This study employed a descriptive phenomenological qualitative design using a multi-case study approach. Data were collected from three Islamic-oriented digital companies and creative technology agencies in Indonesia. Purposive sampling was used to select 35 participants, consisting of 15 HR practitioners and digital business owners, as well as 20 Muslim Generation Z job seekers. Data were gathered through in-depth semi-structured interviews and analyzed using thematic analysis involving data reduction, coding, categorization, and interpretation. Findings – The findings reveal that Islamic employer branding effectively enhances organizational attractiveness when communicated through social media platforms such as Instagram Reels and TikTok. Core Islamic values, including amanah (integrity and accountability), 'adl (fairness and equitable compensation), itqan (professional excellence), and hifz al-nafs (mental and spiritual well-being), emerged as key dimensions influencing Generation Z’s employment preferences. Transparent and authentic digital narratives strengthened employer value propositions and reduced concerns regarding toxic workplace cultures and exploitation in the digital industry. These findings suggest that integrating Islamic ethical principles into employer branding can improve talent acquisition outcomes among Muslim Generation Z. Novelty – This study extends the Islamic Human Resource Management literature by proposing a social media-driven Islamic employer branding framework tailored to Generation Z talent attraction. Significance – The findings provide practical guidance for HR professionals, digital entrepreneurs, and organizations seeking to design value-based recruitment strategies in the digital labor market.
Integrating Islamic Human Resource Management and Digital Communication to Foster Ethical Business Practices in Multinational Corporations Agus Supriyanto
Journal of Communication Studies Vol. 5 No. 1 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i1.9987

Abstract

The rapid growth of digital entrepreneurship has transformed multinational corporations (MNCs), creating new ethical challenges in human resource management, including digital surveillance, blurred work–life boundaries, and employee burnout. This study explores how the integration of Islamic Human Resource Management (IHRM) and Digital Internal Communication (DIC) contributes to the development of ethical business practices in digital MNCs. A qualitative exploratory case study approach was employed in a digital technology multinational company operating across Southeast Asia. Data were collected through semi-structured interviews with 12 informants, including HR managers, senior executives, and digital professionals. The data were analyzed using manual thematic analysis following Braun and Clarke’s six-stage framework. The findings reveal three major themes: (1) the manifestation of 'adl (justice) through transparent digital communication and performance evaluation systems; (2) the reinforcement of amanah (accountability) through trust-based management in Work-From-Anywhere environments; and (3) the reduction of technostress through the implementation of ihsan (benevolence) via employee well-being initiatives, including the Right to Disconnect policy. The study demonstrates that integrating IHRM principles with digital communication practices can foster a more ethical, human-centered, and sustainable organizational environment in multinational digital enterprises.
Co-Authors Affan, Hildhan Af’idatun Nisa’ Agung Slamet Sukardi Ahmad Lukas Alef Sa’di Aman Alfisyahr, Layli Noor Alfiyatun Nida' N.A Aliani, Fahrida Arif Chasanul Muna Aziz, M. Abdul Dennyca Hendriyanto Nugroho Diah Aprilianing Tyas Fagustina, Anis Farid Ardyansyah Hana, Kharis Fadlullah Hikmawan, Muhammad Aslam Irma M Nawangwulan Iwan Fahri Cahyadi Kusumawati, Zunita Dyah Layli Noor Alfisyahr Lukas, Ahmad M Arif Hakim M. Abdul Aziz M. Ansyar Bora Muhammad Rivaldiansyah N.A, Alfiyatun Nida' Najiha, Nuhayatun Nency Puspita Dewi Noor Maulida Khasanah Nuhayatun Najiha Nur Khoiriyah Nur Khoiriyah Nurul Hikmah Nurul Hikmah Prihastuti, Asepma Hygi Putri, Vilda Kistia Marsela Rina Arsiyanti Ririt Dwiputri Permatasari Salsabiela, Tasya Samuel PD Anantadjaya Selviana, Ervin Setiawan, Muhammad Afan Siti Khofifah Sutrisno Sutrisno Sutrisno, Sutrisno Tatik Hayati Timotius A Rachmat Tommy Saputra Ulia Ayuning Tias Ulil Albab Venia Rosmalia Widi Savitri Andriasari Widi Savitri Andriasari