Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal Jurnal Investasi Islam Jurnal Akuntansi dan Keuangan Worksheet : Jurnal Akuntansi Community Service: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Ulfa Utari
Universitas Samudra
Economics, Econometrics & Finance

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Determinasi Return Saham : Peran Struktur Modal dan Nilai Perusahaan Mayang Murni; Dinda Hafidzoh; Ulfa Utari
Worksheet : Jurnal Akuntansi Vol 5, No 2 (2026)
Publisher : UNIVERSITAS DHARMAWANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wjs.v5i2.8517

Abstract

This study aims to analyze the impact of capital structure and firm value on stock returns for telecommunications companies listed on the Indonesia Stock Exchange during the 2014–2023 period. The research background is based on the rapid growth of the telecommunications industry in the digital era, which has not always been accompanied by improved stock performance, as seen in the cases of Telkom Indonesia (TLKM) and Indosat Ooredoo Hutchison (ISAT), as well as the inconsistency of previous research findings. This study employs a quantitative descriptive approach using secondary data, purposive sampling, and descriptive statistical analysis along with multiple linear regression. The results indicate that, individually, capital structure and firm value have a positive and significant impact on stock returns, and collectively, capital structure and firm value have a significant impact on stock returns. These findings indicate that financing decisions and market perceptions of firm value are important factors in determining stock returns, and thus should be considered by investors and companies in their decision-making.
Analisis Biaya Produksi dalam menentukan Harga Jual Pada Usaha Tahu Mas Boy Kota Langsa Zulhilmi Zulhilmi; Ryanda Saputra; Desyana Putri; Ulfa Utari
AKUA: Jurnal Akuntansi dan Keuangan Vol. 5 No. 2 (2026): April 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v5i2.7349

Abstract

This study aims to analyze the calculation of production costs and determining selling prices at the Tahu Mas Boy Business in Langsa City using the full costing method. The problem faced by MSMEs, especially the tofu industry, is the lack of understanding in calculating accurate production costs, so that selling prices are often inaccurate and have an impact on low profitability and inaccurate profit and loss calculations of a business. The research method used is a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. Data analysis was carried out by comparing the calculation of the cost of production according to the company with the calculation using the full costing method. The results showed that the calculation of the cost of production using the full costing method produced a higher value than the calculation made by the Tahu Mas Boy Business. The results of the data analysis obtained according to the calculation of the Tahu Mas Boy Business of IDR 162 per piece, while using the full costing method it was IDR 179 per piece. According to the cost of production calculated by the Tahu Mas Boy Business, the selling price of large tofu is IDR 210, while according to the cost of production calculated using the full costing method, the selling price is IDR 228. There is a difference in the selling price per piece for tofu sold of IDR 18.
The Influence of TikTok Marketing and Online Customer Reviews on Generation Z's Purchase Intention: Empirical Evidence from Coffee Shop Consumers in Medan City, Indonesia Muhammad Ridwan Verinanda; Imam Gunanjar; Rahmat Maulidan; Rico Syahputra; Ulfa Utari
Jurnal Investasi Islam Vol. 11 No. 2 (2026): Jurnal Investasi Islam (JII)
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jii.v11i2.15678

Abstract

This study aims to analyze the influence of TikTok Marketing and Online Customer Review on Generation Z purchase intention toward coffee shops in Medan City, Indonesia, while providing empirical evidence in the context of digital consumer behavior in the coffee shop industry. This research employed a quantitative approach with a survey method involving 100 respondents selected through purposive sampling, consisting of Generation Z consumers who had visited coffee shops in Medan, seen coffee shop promotions on TikTok, and read online customer reviews; the data were analyzed using multiple linear regression with IBM SPSS Statistics 27. The findings indicate that TikTok Marketing has a positive and significant effect on purchase intention (β = 0.458; p < 0.001), while Online Customer Review also has a positive and significant effect on purchase intention (β = 0.387; p < 0.001); both variables simultaneously explain 61% of the variation in purchase intention, suggesting that creative TikTok content functions as an initial stimulus that attracts consumer attention, whereas online reviews strengthen consumer trust before making a purchase decision, and these findings are consistent with the Theory of Planned Behavior and Information Adoption Model. In conclusion, the integration of TikTok Marketing and Online Customer Review is an effective digital marketing strategy for improving coffee shop competitiveness in Medan; therefore, coffee shop managers should optimize creative content and customer experience management to generate positive reviews, while future research is recommended to include additional variables such as brand image, store atmosphere, and influencer marketing with a broader sample coverage.
Pendistribusian Pakan Ternak untuk Keberlanjutan Ekonomi Pasca Bencana di Desa Seuneubok Pidie, Aceh Tamiang, Aceh Muhammad Ridwan Verinanda; Ulfa Utari; Ziaul Maula; Farathika Putri Utami
Community Service: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2026): April
Publisher : GRM Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67710/communityservice.v2i1.23

Abstract

Banjir yang terjadi di Kabupaten Aceh Tamiang, Provinsi Aceh, telah menimbulkan dampak terhadap keberlangsungan usaha peternakan masyarakat serta melemahkan ketahanan ekonomi rumah tangga. Dalam situasi pascabencana, ketersediaan pakan ternak menjadi salah satu kebutuhan mendesak untuk menjaga keberlanjutan usaha peternakan masyarakat. Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan mendukung keberlanjutan ekonomi masyarakat melalui pendistribusian pakan ternak di Desa Seuneubok Pidie, Aceh Tamiang, Aceh. Kegiatan dilaksanakan melalui tahapan observasi awal, koordinasi dengan pemerintah desa dan kelompok peternak, pendataan penerima manfaat, penyaluran pakan ternak, serta evaluasi kegiatan melalui dokumentasi lapangan. Hasil pelaksanaan kegiatan menunjukkan bahwa pendistribusian pakan ternak memberikan manfaat langsung bagi peternak terdampak banjir, terutama dalam menjaga keberlangsungan pemeliharaan ternak dan mengurangi beban pengeluaran pada masa pemulihan. Kegiatan ini juga memberikan kontribusi terhadap upaya penguatan ekonomi keluarga yang menggantungkan penghidupan pada sektor peternakan. Oleh karena itu, pendistribusian pakan ternak dapat dipandang sebagai bentuk intervensi pengabdian yang relevan dalam mendukung pemulihan ekonomi masyarakat pascabencana.
Co-Authors Desyana Putri Dinda Hafidzoh Farathika Putri Utami Imam Gunanjar Maulidan, Rahmat Muhammad Ridwan Verinanda Murni, Mayang Rico Syahputra Ryanda Saputra Ziaul Maula, Ziaul Zulhilmi Zulhilmi