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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Winter Journal: IMWI Student Research Journal UBMJ (UPY Business and Management Journal) Priviet Social Sciences Journal JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan MBA Journal – Management, Business Administration, and Accounting Journal
Tri Sanatha Wahyu Akbar
Universitas Sains Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Program Pemberdayaan melalui Pengelolaan Koperasi untuk Peningkatan Ekonomi Keluarga Berbasis P2WKSS di Desa Karangsetu Mulfi Sandi Yuda; Elis Yulianti; Yoki Muchsam; M Afrizal Maulana; Galih Raspati; Tri Sanatha Wahyu Akbar; Hawa Rina; Gina Rautdatul Jannah; Khoirunnisa Az Zahra Rahmadhina; Hafifah Aziz Wijaya; Rischa Putri Handayani; Uwen Abdul Faqih
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 4 No. 1 (2026): Maret
Publisher : PT. Alahyan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v4i1.569

Abstract

Desa Karangsetu memiliki potensi ekonomi melalui usaha rumah tangga, namun masyarakat masih memiliki keterbatasan dalam pengelolaan keuangan, perencanaan usaha, dan manajemen koperasi. Koperasi yang telah terbentuk juga belum berfungsi optimal sebagai lembaga ekonomi produktif akibat lemahnya administrasi, pencatatan keuangan, dan strategi pengembangan usaha berbasis kebutuhan anggota. Memberdayakan masyarakat melalui penguatan kapasitas pengelolaan koperasi sebagai sarana peningkatan ekonomi keluarga berbasis Program Pemberdayaan dan Kesejahteraan Keluarga (P2WKSS), serta meningkatkan literasi keuangan, keterampilan kewirausahaan, dan tata kelola koperasi. Pelaksanaan kegiatan dilakukan melalui pelatihan (workshop), pendampingan langsung, pembinaan administrasi koperasi, serta monitoring dan evaluasi berkala menggunakan pendekatan participatory community empowerment dengan melibatkan perangkat desa, kader P2WKSS, dan pengurus koperasi. Program diharapkan mampu meningkatkan kemandirian ekonomi keluarga, memperkuat keberlanjutan koperasi sebagai lembaga ekonomi desa, serta menjadi model penguatan koperasi berbasis komunitas yang dapat direplikasi pada desa atau kelurahan lain.
Integrasi Strategi Pemasaran Digital dan Manajemen Keuangan: Studi Kasus pada UMKM di Indonesia Riani Winarni; Tri Sanatha Wahyu Akbar; Umban Adi Jaya; Galih Raspati; Septiani
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2584

Abstract

Penelitian ini mengeksplorasi dinamika integrasi strategis antara pemasaran digital dan manajemen keuangan pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia dalam konteks transformasi digital. Melalui pendekatan library research dengan orientasi eksploratori-deskriptif, studi ini menganalisis secara komprehensif berbagai sumber primer terkini yang membahas fenomena adopsi teknologi digital dan implementasi manajemen keuangan pada UMKM Indonesia periode 2019-2024. Hasil penelitian mengidentifikasi bahwa meskipun terdapat kesadaran substansial terhadap urgensi transformasi digital di kalangan pelaku UMKM, variasi signifikan teridentifikasi dalam tingkat adopsi dan optimalisasi teknologi digital—dengan platform media sosial seperti Instagram, TikTok, dan Facebook menjadi instrumen dominan dalam strategi pemasaran. Dalam dimensi manajemen keuangan, literasi finansial dan implementasi sistem pencatatan terdigitalisasi terungkap sebagai determinan fundamental bagi keberlanjutan operasional. Interelasi antara pemasaran digital dan manajemen keuangan termanifestasi dalam adopsi sistem pembayaran digital, pengelolaan konten strategis berbasis efisiensi finansial, dan standardisasi proses bisnis terintegrasi. Model pengembangan kapasitas yang direkomendasikan mencakup pelatihan komprehensif, pendampingan berkelanjutan, kolaborasi ekosistemik, standardisasi proses, dan integrasi strategi mitigasi risiko. Implikasi strategis dari integrasi ini meliputi optimalisasi alokasi sumber daya, penguatan kapasitas pengambilan keputusan berbasis data integratif, konstruksi model bisnis responsif, peningkatan keberlanjutan finansial, dan akselerasi skalabilitas bisnis. Temuan ini berkontribusi pada pengembangan kerangka konseptual tentang transformasi digital UMKM dalam konteks negara berkembang dan menyediakan landasan empiris bagi formulasi kebijakan dan strategi bisnis yang memperkuat daya saing UMKM Indonesia di era digital.
The Role of Marketing Technology Adoption on Farmers’ Economic Sustainability through Market Access as a Mediating Variable Tri Sanatha Wahyu Akbar; Riani Winarni; Galih Raspati; Sri Rahayu; Dapit Suherman
UPY Business and Management Journal (UMBJ) Vol. 5 No. 1 (2026): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v5i1.8928

Abstract

Purpose: This study aims to analyze the effect of marketing technology adoption on farmers’ economic sustainability and to examine the mediating role of market access in strengthening this relationship. Methodology: A quantitative descriptive–associative approach was employed using 330 farmers selected through the Isaac & Michael sampling table from a population of 6,563. Data were collected through structured questionnaires and analyzed using path analysis with SPSS 27 to test both the direct and indirect effects of marketing technology adoption on economic sustainability through market access. Findings: The results show that marketing technology adoption significantly improves both market access and farmers’ economic sustainability. Market access also demonstrates a strong positive effect on economic sustainability and partially mediates the relationship between technology adoption and sustainability outcomes. These findings indicate that digital marketing tools become more impactful when they successfully expand farmers’ access to broader and more competitive markets, rather than functioning as isolated technological interventions. Originality: The novelty of this study lies in its analytical approach, which incorporates market access as a mediating mechanism linking marketing technology adoption to farmers’ economic sustainability. Unlike previous studies that examine these variables separately, this research provides empirical evidence on how digital adoption translates into economic benefits through improved market connectivity among smallholder farmers. Research limitations: This study is limited to farmers in Nagrak District, with data collected solely through questionnaires. This may not fully capture deeper behavioral, contextual, and technological adoption dynamics. Practical implications: The findings highlight the importance of integrating digital marketing initiatives with efforts to broaden market linkages. For policymakers and farmer institutions, strengthening e-commerce readiness, market networks, and digital literacy programs can significantly enhance farmers’ bargaining power and long-term economic sustainability
Human Capital Quality and Student Satisfaction: Examining the Mediating Roles of Lecturer Competence and Service Quality in Higher Education Galih Raspati; Bambang Somantri; Zeffanya Rafhael Wijaya; Tri Sanatha Wahyu Akbar; Yuyun Yuniati Yuningsih
Winter Journal: IMWI Student Research Journal Vol. 7 No. 2 (2026): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/wt.v7i2.123

Abstract

Higher education institutions rely on student satisfaction to maintain competitiveness, student retention, and institutional reputation. However, the mechanisms through which human capital quality influences student satisfaction remain insufficiently understood. This study examined the direct effect of perceived human capital quality on student satisfaction and the mediating roles of lecturer competence and service quality. A quantitative cross-sectional design was employed using survey data collected from 320 undergraduate students at private universities in West Java, Indonesia. Respondents were selected through purposive sampling, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS and 5,000 bootstrap subsamples. The results showed that human capital quality significantly improved student satisfaction (? = 0.32), lecturer competence (? = 0.61), and service quality (? = 0.54). Lecturer competence (? = 0.29) and service quality (? = 0.34) also significantly enhanced student satisfaction. Both indirect effects were significant (? = 0.18), confirming partial mediation. These findings indicate that institutional human capital contributes to student satisfaction when translated into effective teaching competencies and responsive academic services. The study concludes that private universities should integrate lecturer development with improvements in administrative support, academic services, and institutional facilities to maximize the student-centered benefits of human capital investment and strengthen institutional competitiveness.
Co-Authors Atik Sari Bambang Somantri Bayu Prastiyo Nurdiana Dapit Suherman Eka Septianus Nakiza Elis Yulianti Fahrurrazi Fahrurrazi Fahrurrazi Fahrurrrazi Firly agustiansyah Galih Raspati Gina Rautdatul Jannah Hafifah Aziz Wijaya Hawa Rina Khoirunnisa Az Zahra Rahmadhina Kiki Rizqi Ananda M Afrizal Maulana Mawih Melati Peronika Simanjuntak Muchsam, Yoki Muhammad Ferdiansyah Saef Al Rahman Mulfi Sandi Yuda Mulfi Sandi Yuda Pina Piona Riani Winarni Rischa Putri Handayani Septiani Sri Rahayu Umban Adi Jaya Uwen Abdul Faqih Yuyun Yuniati Yuningsih Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya