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Sustainability Branding and Green Marketing Toward Green Purchase Intention Derah Sudjaniah; Junef Ismaliyanto; Lu’luatuwwafiroh Lu’luatuwwafiroh; Indira Sascha; Rio Octogi Siregar
Reviu Akuntansi, Manajemen, dan Bisnis Vol 5 No 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i2.5755

Purpose: This study examines the influence of environmental concern, brand sustainability practice, and green marketing on green purchase intention in Indonesia, while assessing the moderating role of price among digital consumers. Methodology/approach: A quantitative design using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze data from 350 digital consumers. The measurement model fulfilled validity and reliability criteria (outer loadings > 0.70; AVE > 0.70). The structural model achieved an R² value of 0.394, indicating a moderate explanatory power. Results/findings: Environmental concern (? = 0.192; p < 0.001), brand sustainability practice (? = 0.221; p < 0.001), and green marketing (? = 0.159; p = 0.001) positively influence green purchase intention. Price also shows a positive direct effect (? = 0.139; p = 0.008). All moderating interactions are significant, with the strongest effect found in Price × Green Marketing (? = 0.384; p < 0.001; f² = 0.253), suggesting that perceived price compatibility strengthens the effectiveness of green marketing messages. Conclusion: Green purchase intention in Indonesia is driven by environmental concern, sustainable brand practices, and green marketing. Price does not hinder but instead reinforces these effects, indicating a consumer shift toward valuing sustainability despite premium pricing. Limitations: The study uses self-reported, cross-sectional data from purposive sampling of digital consumers, limiting generalizability across demographic groups and longitudinal behavioral changes. Contribution: This research provides an integrated model that highlights the combined effects of environmental concern, sustainability branding, and green marketing with price moderation, offering empirical insights relevant to green marketing strategies in emerging markets.

Quality, Consistency, and Engagement as Determinants of Consumer Conversion Intention in TikTok Affiliate Marketing Derah Sudjaniah; Junef Ismaliyanto
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5627

Purpose: This study analyzes the effects of digital marketing quality and content consistency on consumers’ conversion intention in TikTok affiliate marketing, with digital consumer engagement as a mediating variable and customer experience orientation as a moderating variable. Methodology/approach: A quantitative approach was employed using a survey of 388 TikTok users who had purchased through affiliate links. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. Results/findings: The results indicate that digital marketing quality and content consistency significantly influence conversion intention, both directly and indirectly through digital consumer engagement. Engagement serves as a critical mechanism that enhances the effectiveness of digital marketing strategies. Moreover, customer experience orientation moderates the relationship between engagement and conversion intention, suggesting that a positive digital experience increases the likelihood of conversion. Limitations: This study focuses on TikTok users and affiliate marketing contexts; thus, the results may not be fully generalizable to other social commerce platforms. Conclusions: The findings highlight the importance of optimizing digital marketing quality, maintaining content consistency, and fostering consumer engagement to strengthen conversion intention. Customer experience orientation plays a vital moderating role, reinforcing engagement outcomes in digital commerce. Contributions: This study advances Consumer Engagement, Information Processing, and Customer Experience theories through an integrated mediation–moderation model of consumer conversion mechanisms. Practically, it offers guidance for brands and creators to enhance the effectiveness of affiliate marketing strategies.

Shaping Human Resource Resilience through Failure, Support, and Future Orientation Bintoro Ariyanto; Derah Sudjaniah; Rita Yuni Mulyanti; Albiansyah Albiansyah
Annals of Human Resource Management Research Vol. 6 No. 2 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i2.3891

Purpose: This study examines how failure experiences, environmental support, and future orientation influence individual resilience through meaning-making. It also tests the moderating role of growth mindset in strengthening this relationship. Research Methodology: A quantitative cross-sectional survey was conducted with 385 productive-age individuals outside formal organizations. Data were collected using validated scales and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Direct, mediation, and moderation effects were tested using bootstrapping procedures. Results: Failure experiences, environmental support, and future orientation positively affect resilience both directly and indirectly through meaning-making. Meaning-making acts as a key mechanism that transforms experiences and support into psychological strength. Growth mindset strengthens the relationship between meaning-making and resilience. Individuals with stronger growth-oriented beliefs demonstrate higher resilience when they construct meaningful interpretations of their experiences. The model shows strong explanatory power in predicting resilience. Conclusions: Resilience is influenced not only by challenges and support but also by the ability to construct meaning from experiences, with growth mindset amplifying this process. Limitations: The cross-sectional design and reliance on self-reported data limit causal interpretation and generalizability across different contexts. Contributions: This study proposes a moderated mediation framework that highlights meaning-making and growth mindset as central mechanisms in resilience development and provides practical insights for resilience-building interventions.

Star Trek’s Technological Predictions and Their Impact on Modern Innovation Derah Sudjaniah; Bintoro Ariyanto; Indira Sascha; Arum Yulistiyaningsih; Mia Utami
Jurnal Ilmu Siber dan Teknologi Digital Vol 4 No 2 (2026): Mei
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jisted.v4i2.6676

Purpose: This study examines the relationship between futuristic technologies portrayed in the Star Trek series and the development of modern technological innovation, highlighting how science fiction can influence technological advancement. Research Methodology: A descriptive qualitative approach with a literature review method was employed. Data were collected from academic journals, books, technology reports, digital documentation, and technological representations presented in Star Trek. The data were analyzed using content, comparative, and interpretative analysis. Results: The findings reveal significant similarities between Star Trek technologies and contemporary innovations, including smartphones, digital tablets, artificial intelligence, smart assistants, AI-based translation systems, wearable devices, virtual reality, digital healthcare technologies, video communication, and smart automation. Conclusions: The study demonstrates that Star Trek serves not only as entertainment but also as a form of technological foresight that can inspire scientific research, innovation, and digital transformation. Limitations: This research is limited to secondary data and literature-based analysis without empirical evidence from technology developers, users, or audiences. Contributions: This study contributes to the fields of media studies, communication studies, digital transformation, and technology innovation by providing insights into the relationship between science fiction narratives and real technological advancement.

Effects of Trauma Bonding, Emotional Dependence, and Self-Esteem on Marital Persistence Derah Sudjaniah; Bintoro Ariyanto; Indira Sascha; Melva Arita; Arum Yulistiyaningsih
Kajian Psikologi dan Kesehatan Mental Vol 4 No 1 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/kpkm.v4i1.6678

Purpose: This study analyzes the influence of trauma bonding, emotional dependence, and self-esteem on relationship persistence in unhealthy marital relationships. Research Methodology: This research employed a quantitative explanatory design with a longitudinal time-lagged approach. Data were collected via online questionnaires distributed through Google Forms to individuals who had experienced unhealthy marital relationships. A purposive sampling technique was applied, resulting in 200 respondents. Data were analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS) with SmartPLS 4. Results: The findings show that trauma bonding and emotional dependence positively affect relationship persistence in unhealthy relationships. Conversely, self-esteem negatively affects relationship persistence. Individuals with stronger emotional attachment and dependence are more likely to remain in unhealthy relationships, while higher self-esteem reduces this tendency. Conclusions: Psychological factors significantly explain why individuals persist in unhealthy relationships. Trauma bonding and emotional dependence increase persistence, whereas self-esteem reduces it. Limitations: The study is based on self-reported data and focuses only on unhealthy marital relationships, limiting generalizability. Contributions: This study contributes to relationship psychology and mental health literature by proposing an integrative model of relationship persistence. The findings provide insights for psychologists, counselors, and practitioners in understanding abusive relationship dynamics.

Pelatihan Andragogi untuk Meningkatkan Literasi Bisnis Multi-Level Marketing Ibu Rumah Tangga Jabodetabek Derah Sudjaniah
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i3.5754

Purpose: This community service program aimed to enhance housewives’ understanding of Multi-Level Marketing (MLM) as an alternative strategy to support family income. Methodology/approach: The training was conducted in the Jabodetabek area in September 2024 using a combination of lectures, group discussions, and simulations. The modules covered MLM fundamentals, ethics and legality, simple financial management, and basic product marketing. A total of 98 housewives participated. Knowledge improvement was measured using pre-test and post-test assessments. Results/findings: Findings show a significant increase in participants’ understanding, with an average knowledge improvement of approximately 80% after the training. Participants demonstrated better ability to distinguish legal from illegal MLM schemes, record simple household finances, and apply introductory digital marketing strategies. More than half of the participants developed personal business action plans as follow-up steps. Conclusions: Structured andragogical training effectively improves business literacy among adult learners, particularly housewives who seek additional income. The program shows that practical, experience-based learning can enhance entrepreneurial readiness in community settings Limitations: This study was limited to the Jabodetabek region and involved only housewives, so the findings may not be generalizable to other demographic groups. Contributions: This study provides evidence that targeted community training strengthens MLM literacy, boosts motivation for entrepreneurship, and supports family economic resilience. It contributes to community empowerment studies and entrepreneurship education by demonstrating the impact of applied adult learning strategies.

Beyond Efficiency: Smart Farming, Climate Change, and the Resilience of Food Crop Productivity Derah Sudjaniah; Junef Ismaliyanto; Mia Utami; Lu’luatuwwafiroh Lu’luatuwwafiroh; Melva Arita
Jurnal Ilmiah Pertanian dan Peternakan Vol 3 No 2 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jipper.v3i2.6286

Zweck: Diese Studie untersucht den Einfluss der Umsetzung von Smart Farming auf die Produktivität von Nahrungsmittelpflanzen in Indonesien und analysiert die moderierende Rolle des Klimawandels in dieser Beziehung. Forschungsmethodik: Die Studie verwendete ein quantitatives Querschnittsdesign und wurde unter Landwirten von Nahrungsmittelpflanzen in Indonesien durchgeführt. Die Daten wurden mithilfe eines strukturierten Fragebogens mit einer fünfstufigen Likert-Skala erhoben. Es wurde eine gezielte Stichprobe von 200 Befragten angewendet. Die Analyse erfolgte mittels Partial Least Squares Structural Equation Modeling (PLS-SEM) mit der Software SmartPLS, um Reliabilität, Validität und Hypothesenbeziehungen zu testen. Ergebnisse: Die Ergebnisse zeigen, dass die Umsetzung von Smart Farming die Produktivität der Pflanzen positiv beeinflusst. Der Klimawandel wirkt sich ebenfalls signifikant auf die Produktivität aus. Darüber hinaus verstärkt der Klimawandel die Beziehung zwischen der Umsetzung von Smart Farming und der Produktivität der Pflanzen. Schlussfolgerungen: Smart Farming spielt eine wichtige Rolle bei der Steigerung der Produktivität von Nahrungsmittelpflanzen, insbesondere angesichts zunehmender Belastungen durch den Klimawandel. Einschränkungen: Diese Studie basiert auf selbstberichteten Umfragedaten und verwendet ein Querschnittsdesign, was die langfristige kausale Interpretation einschränkt. Beiträge: Die Studie leistet einen Beitrag zur Forschung in den Bereichen digitale Landwirtschaft und Klimaanpassung, indem sie empirische Belege für die Rolle von Smart Farming bei der Verbesserung von Produktivität und Resilienz liefert und politische Entscheidungsträger sowie Landwirte bei der Entwicklung klimaintelligenter landwirtschaftlicher Strategien unterstützt.

Sustainability Branding and Green Marketing Toward Green Purchase Intention Derah Sudjaniah; Junef Ismaliyanto; Lu’luatuwwafiroh Lu’luatuwwafiroh; Indira Sascha; Rio Octogi Siregar
Reviu Akuntansi, Manajemen, dan Bisnis Vol 5 No 2 (2025): Desember
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i2.5755

Purpose: This study examines the influence of environmental concern, brand sustainability practice, and green marketing on green purchase intention in Indonesia, while assessing the moderating role of price among digital consumers. Methodology/approach: A quantitative design using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze data from 350 digital consumers. The measurement model fulfilled validity and reliability criteria (outer loadings > 0.70; AVE > 0.70). The structural model achieved an R² value of 0.394, indicating a moderate explanatory power. Results/findings: Environmental concern (? = 0.192; p < 0.001), brand sustainability practice (? = 0.221; p < 0.001), and green marketing (? = 0.159; p = 0.001) positively influence green purchase intention. Price also shows a positive direct effect (? = 0.139; p = 0.008). All moderating interactions are significant, with the strongest effect found in Price × Green Marketing (? = 0.384; p < 0.001; f² = 0.253), suggesting that perceived price compatibility strengthens the effectiveness of green marketing messages. Conclusion: Green purchase intention in Indonesia is driven by environmental concern, sustainable brand practices, and green marketing. Price does not hinder but instead reinforces these effects, indicating a consumer shift toward valuing sustainability despite premium pricing. Limitations: The study uses self-reported, cross-sectional data from purposive sampling of digital consumers, limiting generalizability across demographic groups and longitudinal behavioral changes. Contribution: This research provides an integrated model that highlights the combined effects of environmental concern, sustainability branding, and green marketing with price moderation, offering empirical insights relevant to green marketing strategies in emerging markets.

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