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All Journal Fundamental and Applied Management Journal
Pahrul
Universitas Negeri Makassar, Indonesia
Economics, Econometrics & Finance Social Sciences

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Determinants of Online Purchase Decisions: The Roles of Trust, Price, and Product Quality among Graduate Students Pahrul; Sahade; Sumiati Tahir; Nurhayani; Khaerun Nisa
Fundamental and Applied Management Journal Vol. 3 No. 2 (2025): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i2.441

Abstract

This study examines the determinants of online purchase decisions among graduate students at Universitas Negeri Makassar, with particular attention to trust, price, and product quality. The study is significant because online transactions are characterized by uncertainty, limited physical inspection of products, and higher perceived risk, making these factors central to consumer decision-making. Conceptually, the study offers an integrated view of relational, economic, and product-related considerations in explaining online purchasing behavior. A descriptive quantitative approach was employed in this research. Data were collected through questionnaires administered to 100 graduate students who had previously purchased products online, selected using incidental non-probability sampling. The data were analyzed using multiple linear regression with the support of SPSS. The analysis focuses on both the partial and simultaneous effects of trust, price, and product quality on online purchase decisions. The study highlights that online purchasing decisions are closely associated with consumers’ confidence in sellers, price considerations, and evaluations of product quality. These findings imply that online businesses need to strengthen consumer trust, offer competitive pricing, and maintain product quality to encourage stronger purchase decisions. This study contributes to marketing management literature by emphasizing that online purchase decisions are shaped by both economic and relational factors.
Analysis of The Role of E-Commerce in Improving Students' Entrepreneurial Interest and Activities Sumiati Tahir; Agus Syam; Nurhayani; Hasisa Haruna; Pahrul
Fundamental and Applied Management Journal Vol. 3 No. 2 (2025): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i2.543

Abstract

Advances in digital technology have brought significant changes to the business world, particularly through the use of e-commerce. Ease of internet access and various digital platforms provide opportunities for young people, including students, to participate in entrepreneurial activities. This study aims to analyze the role of e-commerce on the entrepreneurial interests and activities of students in the Entrepreneurship Study Program, Faculty of Economics and Business, Makassar State University. The research method used is a literature study with a descriptive approach, namely by reviewing various scientific sources such as research journals, academic books, and scientific publications relevant to the research topic. The information obtained is then analyzed descriptively to understand the relationship between e-commerce developments and students' entrepreneurial interests and activities. The results of the study show that e-commerce developments make it easier for students to start and develop businesses because marketing, promotion, and transactions can be carried out digitally at a relatively lower cost. In addition, various previous studies have also shown that the use of digital platforms can increase entrepreneurial interest and encourage students to be directly involved in entrepreneurial activities. Therefore, e-commerce can be an effective means of supporting the development of entrepreneurship among students.
Co-Authors Agus Syam Hasisa Haruna Khaerun Nisa Nurhayani Sahade Sumiati Tahir