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All Journal Indonesian Journal Of Business And Entrepreneurship Research Jurnal Sipakatau
Hasisa Haruna
Universitas Negeri Makassar, Indonesia
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Veterinary Other

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The Strategic Role of Millennial Women in Advancing MSMEs in the Digital Economy Era Nurhayani; Jumardi; Hasisa Haruna
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v3i1.7391

Abstract

The development of the MSME sector which is supported by the digital economy creates many new innovations. The transformation towards a digital-based economy is mostly driven by millennial women. This study aims to analyze the strategic role of millennial generation women in the digital economy era. The research method used is the descriptive qualitative method. The data collection method used is the method of observation, interviews, and documentation. Data were analyzed through three paths, namely data reduction, data presentation, and drawing conclusions. The results of the study show that respondents play an important role in economic development through MSMEs. The results of this study prove: 1) millennial women have an important and strategic role in starting businesses, creating new products, managing business finances, and marketing their business products using digital media; 2) on average business actors understand their position as women, respondents say that there are no norms/rules that prohibit women from working, and MSMEs managed by respondents have received permission and support from husbands or family; 3) MSME actors have benefited from the digital economy, especially in the marketing process, the benefits derived from social media activities greatly support the development of their businesses, and the government is very supportive of the efforts made by women entrepreneurs in helping improve the regional and national economy.
Entrepreneurship Education as a Catalyst for Women's Economic Empowerment Asmayanti Asmayanti; Pahrul Pahrul; Mahmuddin Mahmuddin; Andi Anggi Kemalasari; Hasisa Haruna
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 3 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

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Abstract

Women's Economic Empowerment is crucial in supporting the Sustainable Development Goals. One aspect of women's economic empowerment that has been widely studied is women's involvement in entrepreneurial activities. Women have great potential to develop businesses. However, they often face barriers such as a lack of management education, access to capital, building business networks, and the persistence of community understanding that causes gender discrimination that women are not obliged to earn a living. This assumption can be an obstacle to the growth of the nation's economy. One of the efforts to overcome this is to educate the community on the importance of women's economic empowerment through Entrepreneurship Education. The purpose of entrepreneurship education for women is to encourage the national economy and improve family welfare. Economically empowered women can play a positive role in meeting personal needs, family and social activities.
Enhancing the Capacity of Prospective Young Entrepreneurs in Schools through Financial Literacy Training and the Utilization of Artificial Intelligence Sitti Hajerah Hasyim; Hajar Dewantara; Andika Isma; Hasisa Haruna; Andi Anggi Kemalasari
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 6 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i6.2539

Abstract

The rapid development of digital technology and artificial intelligence (AI) has significantly transformed education and entrepreneurship. However, many young school entrepreneurs still face limitations in financial literacy, technological understanding, and the use of data to support business decision-making. These conditions create challenges in equipping them with adaptive and innovative entrepreneurial competencies in the digital era. This community service program aims to enhance the capacity of young prospective entrepreneurs through financial literacy training and the utilization of artificial intelligence. The implementation method consisted of three main stages: preparation, implementation, and evaluation. The preparation stage included initial observations, the development of training modules, and the design of evaluation instruments. The implementation stage involved financial literacy training and AI-based training, particularly in business simulation and data visualization. Evaluation was carried out using participant satisfaction surveys as well as pre-test and post-test assessments to measure improvements in knowledge and skills. The results indicated a significant increase in participants’ understanding of financial literacy, business budgeting, AI concepts, and data visualization skills. Participant satisfaction surveys revealed that most participants expressed satisfaction and high appreciation for the training materials and delivery methods. This program successfully addressed the identified problems and contributed to preparing inclusive, adaptive, and competitive young entrepreneurs in the era of digital transformation.
Co-Authors Andi Anggi Kemalasari Andika Isma Asmayanti Asmayanti Hajar Dewantara Jumardi Mahmuddin Mahmuddin Nurhayani Pahrul Pahrul Sitti Hajerah Hasyim