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All Journal Journal of Accounting and Management Innovation Jurnal Dinamika Ekonomi dan Bisnis SEIKO : Journal of Management & Business Adimas : Jurnal Pengabdian Kepada Masyarakat Minda Baharu JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Akuntansi Barelang Akrab Juara : Jurnal Ilmu-ilmu Sosial Journal of Accounting and Management Innovation Jurnal Bisnis Mahasiswa Eduvest - Journal of Universal Studies E-JURNAL AKUNTANSI SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Fortunate Business Review Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
LUBIS, SYARIF HIDAYAH
Universitas Universal
Aerospace Engineering Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Social Sciences Other

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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

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The Application of Big Data on The Performance of MSME Businesses in Batam City Bahar, Hardi; Ayuningtyas, Ni Putu Winda; Lubis, Syarif Hidayah
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.7868

Abstract

This study investigates the influence of Big Data implementation on the business performance of Micro, Small, and Medium Enterprises (MSMEs) in Batam City. The research examines three characteristics of Big Data"”Data Volume, Data Velocity, and Data Variety"”and their impact on MSMEs' business performance. Data were collected through questionnaires distributed to MSME owners or managers in Batam. Statistical analysis, including descriptive statistics, validity tests, reliability tests, and hypothesis testing using T-tests, was conducted to analyze the data. The findings indicate that the implementation of Big Data with Data Volume and Data Velocity characteristics does not significantly influence the business performance of MSMEs in Batam City. However, the implementation of Big Data with Data Variety characteristics shows a significant positive influence on MSMEs' business performance. This suggests that the diverse information encompassed by Data Variety aids MSMEs in improving their business performance by identifying and addressing various aspects of their operations.
Co-Authors Agus Defri Yando Agus Defri Yando Aini Nurul Bahar, Hardi Chandra, Angelina Cung, Marcelina Della Jane Wijaya Ellis Setia Simatupang Fricia Novalia Nainggolan Hardi Bahar Hardi Bahar Hardianto Hardianto Jontro Simanjuntak Karlina, Cindy Makaba, Kharisma Austin nalurita, Shela Ni Putu Winda Ayuningtyas Ni Putu Winda Ayuningtyas Pernando, Yonky Surinton, Rivian Surinton, Vivian Yando, Agus Defri Yando, Agus Defri