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All Journal Nusantara Hasana Journal Mount Hope Global Economic Journal JUPARITA: Jurnal Pariwisata Tawangmangu
Hendri Mayanta
Universitas Efarina
Agriculture, Biological Sciences & Forestry Arts Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences

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PEMETAAN DAN PERBAIKAN TATA KELOLA KEUANGAN DESA MENGGUNAKAN PRAKARSA AKUNTABILITAS DAN TRANSPARANSI Jopinus Saragih; Hendri Mayanta; Joel Fernando Sirait
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.1999

Abstract

This Community Service (PkM) activity focuses on mapping and improving village financial management through accountability and transparency initiatives. Common issues include inconsistencies in planning, implementation, and administrative documents; delayed reporting; incomplete transaction records; unclear role definitions; and limited publication of information regarding the Village Budget (APBDes) and its implementation. The program is implemented through document compliance assessments, mapping of current processes, identification of risk gaps, development of improvement plans (SOPs, checklists, role matrices), strengthening of public transparency mechanisms (village information media, APBDes summary formats), and implementation support. Outputs include a village financial management process map, a package of SOPs and document checklists, a summary report template for the public, and an accountability indicator dashboard.
PENGEMBANGAN MODEL MANAJEMEN PEMASARAN DIGITAL UNTUK UMKM KABUPATEN SIMALUNGU Uning Heri Gagarin; Obet Hendra Berutu; Hendri Mayanta
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2000

Abstract

This community service program (PkM) aims to develop and implement a practical digital marketing management model for urban MSMEs to enhance visibility, customer engagement, and sales through digital channels. The partners’ challenges include inconsistent content, weak brand identity, unoptimized use of marketplaces and social media, and the absence of marketing performance indicators (KPIs). The methods applied include assessing MSMEs’ digital readiness, developing the model (segmentation–positioning, funnel, content calendar, response SOPs, ad management, and KPI dashboard), conducting training and mentoring clinics, piloting campaigns over a specified period, and performing data-driven evaluations. The outputs consist of a digital marketing model package and practical tools that can be replicated by other MSMEs.
PENGUATAN KAPASITAS MANAJERIAL PELAKU USAHA KREATIF LOKAL MELALUI PELATIHAN DAN MENTORING Yohan Purnawan; Hendri Mayanta; Benny Sofian Pandinata Purba
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2005

Abstract

This community service program (PkM) aims to strengthen the managerial capacity of local creative entrepreneurs through structured training and mentoring assistance, enabling them to improve business performance in a measurable manner. Common challenges faced by partners include unorganized financial record-keeping, pricing that is not based on cost of goods sold (COGS), inconsistent digital marketing practices, weak operational and inventory management, and the absence of clear business targets and work plans. The program is implemented through baseline assessment, core training (finance, marketing, operations, human resources, and legal aspects), business clinics, individual and group mentoring, and pre–post evaluation. The outputs include individual business action plans, simple bookkeeping templates, COGS and pricing calculators, concise operational SOPs, and a basic KPI dashboard. The expected impact is an improvement in managerial literacy, better business practices, and increased revenue and efficiency during the post-mentoring period.
The Influence of User-Generated Content (UGC) on Brand Trust and Purchase Intention of Local Fashion Products Jopinus Saragih; Hendri Mayanta; Rosmita Purba
Mount Hope Economic Global Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i3.1021

Abstract

This study examines the effect of User-Generated Content (UGC) on brand trust and purchase intention for local fashion products in Indonesia. The research is motivated by the rapid growth of the local fashion industry alongside the challenge faced by local brands in building trust when competing with internationally resourced brands. Widely shared UGC on platforms such as Instagram and TikTok is expected to enhance engagement and drive purchase intention through mechanisms including social proof, source credibility, and cognitive/affective value processing. Using a mixed-methods design with a sequential explanatory approach, the study combines a quantitative survey phase with a qualitative phase involving netnography and interviews. The findings indicate that UGC significantly influences both brand trust and purchase intention. Specifically, UGC authenticity increases perceived credibility, which in turn strengthens brand trust; visual quality shapes aesthetic appeal and subsequently affects purchase intention; and social proof impacts purchase intention through normative influence. The effectiveness of UGC is also moderated by product involvement, platform type, and cultural relevance. The study further develops the Fashion Local UGC Impact Model (FLUIM), integrating UGC characteristics, creator attributes, platform dynamics, processing mechanisms, and outcomes in the form of trust and purchase intention. Practical implications are provided to help local fashion brands leverage UGC strategies that balance authenticity and quality, strengthen cultural relevance, and build engaged communities.
Dampak Manajemen Kerja Hybrid terhadap Produktivitas dan Kolaborasi Tim Uning Heri Gagarin; Hendri Mayanta; Obet Hendra Berutu
Jurnal Pariwisata Tawangmangu Vol 3 No 2 (2025): July 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v2i3.1001

Abstract

This study examines the impact of hybrid work management on employee productivity and team collaboration in organizations implementing a work model that combines on-site (office) and remote work. The research aims to analyze how hybrid work management affects employee productivity and team collaboration, while also identifying supporting and inhibiting factors in its implementation. The study uses a quantitative approach through surveys, complemented by qualitative analysis from literature review. One supporting study applies Structural Equation Modeling (SEM) using SmartPLS. The findings indicate that hybrid work can significantly improve productivity—up to 82.4%—when backed by appropriate management practices and adequate technology. However, several challenges need to be addressed, including ineffective communication, social isolation, unequal access to information, and difficulties in monitoring performance. The study suggests that managers should conduct routine check-ins, leverage collaboration technologies, set clear expectations and work targets, and prioritize employee well-being to maintain team cohesion in hybrid working arrangements.
Kepemimpinan Empatik dan Kesehatan Mental Karyawan dalam Mewujudkan Good Corporate Governance (GCG) di Perusahaan Industri di Indonesia Jopinus Saragih; Hendri Mayanta; Joel Fernando Sirait
Jurnal Pariwisata Tawangmangu Vol 2 No 3 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v2i3.1003

Abstract

This study aims to analyze the role of empathetic leadership and employees’ mental health in realizing Good Corporate Governance (GCG) in industrial companies in Indonesia. In the context of high job demands in the industry and the challenges of globalization and the Industrial Revolution 4.0, productivity needs to be balanced with good governance that prioritizes employee well-being. Using a quantitative approach with an explanatory survey method, the research involved 250 permanent employees from 10 industrial companies in West Java, East Java, and Banten. The variables were measured using scales for Empathetic Leadership, Employees’ Mental Health, and GCG Implementation, with data analysis including validity and reliability tests, multiple regression, path analysis, and the Sobel test to examine mediation effects. The findings show that empathetic leadership is at a high level (mean = 3.85), employees’ mental health is at a moderate level (mean = 3.45), and GCG implementation is at a moderate-to-high level (mean = 3.60). Empathetic leadership has a positive and significant effect on employees’ mental health (coefficient = 0.542; p < 0.001) and also a positive and significant effect on GCG implementation (coefficient = 0.321; p < 0.001). Employees’ mental health further shows a positive and significant influence on GCG implementation (coefficient = 0.487; p < 0.001). In addition, employees’ mental health partially mediates the relationship between empathetic leadership and GCG implementation (mediation effect = 0.264; p < 0.001). These results highlight the importance of a more holistic GCG approach that considers human and psychological factors affecting employees.
Co-Authors Benny Sofian Pandinata Purba Joel Fernando Sirait Jopinus Saragih Obet Hendra Berutu Rosmita Purba Uning Heri Gagarin Yohan Purnawan