Garuda - Garba Rujukan Digital

PENGEMBANGAN MODEL MANAJEMEN PEMASARAN DIGITAL UNTUK UMKM KABUPATEN SIMALUNGU Uning Heri Gagarin; Obet Hendra Berutu; Hendri Mayanta
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2000

This community service program (PkM) aims to develop and implement a practical digital marketing management model for urban MSMEs to enhance visibility, customer engagement, and sales through digital channels. The partners’ challenges include inconsistent content, weak brand identity, unoptimized use of marketplaces and social media, and the absence of marketing performance indicators (KPIs). The methods applied include assessing MSMEs’ digital readiness, developing the model (segmentation–positioning, funnel, content calendar, response SOPs, ad management, and KPI dashboard), conducting training and mentoring clinics, piloting campaigns over a specified period, and performing data-driven evaluations. The outputs consist of a digital marketing model package and practical tools that can be replicated by other MSMEs.

PENGEMBANGAN SISTEM PENJAMINAN MUTU LAYANAN PENDIDIKAN DASAR–MENENGAH MELALUI AUDIT INTERNAL DAN PELATIHAN KARYAWAN Uning Heri Gagarin; Yeni Trisna Purba; Frans Favo Purba S
Nusantara Hasana Journal Vol. 5 No. 3 (2025): Nusantara Hasana Journal, August 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i3.2002

This community service activity (PkM) aims to develop and strengthen the Quality Assurance System for primary and secondary education services through the implementation of internal audits and staff training (teachers and education personnel). The partners’ challenges generally include poorly organized quality documents, non-standardized service SOPs, program implementation that is not consistently aligned with plans, a lack of routine data-based monitoring, and undocumented follow-up actions on findings. The interventions are carried out through mapping educational service processes, developing standards/SOPs and audit instruments, training internal auditors and service staff (academic administration, student services, and parent services), conducting internal audits in priority areas, and assisting in the preparation of corrective and preventive action (CAPA) plans. The main outputs include a concise quality manual, a package of SOPs, audit instruments, audit reports and follow-up action plans, as well as a PDCA (Plan–Do–Check–Act) cycle mechanism ready for sustainable implementation.

PENGUATAN EKOSISTEM UMKM MELALUI KOLABORASI PEMERINTAH DAN DUNIA USAHA: MODEL KEMITRAAN DAN MANAJEMEN HUBUNGAN STAKEHOLDER Uning Heri Gagarin; Jumadiah Wardati; Lidia Simanjuntak
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2006

This Community Service (PkM) activity aims to strengthen the SME ecosystem through collaboration between the government and the business sector by developing an operational partnership model and a measurable stakeholder relationship management system. Common challenges include fragmented SME support programs, limited market access and financing, inconsistent quality standards, and cross-sector coordination that lacks established working mechanisms and shared indicators. The PkM intervention is carried out through mapping of stakeholders and SME needs, designing partnership models (governance, roles, service workflows), developing joint program packages (market access, product upgrading, financing, digitalization), and establishing a coordination platform in the form of a partnership forum and a KPI dashboard. Key outputs include partnership model documents, MoU/MOU templates, collaboration SOPs, stakeholder maps, and a 12-month action plan ready for implementation.

Measuring the Impact of Employee Training and Development Programs Before and After Covid-19: A Case Study Uning Heri Gagarin; Jumadiah Wardati; Elia Agus Victoria
Mount Hope Economic Global Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i3.1020

This study aims to develop and test an impact measurement system that integrates global supply chain risks with a company’s financial performance. Supply chain risk—arising from both internal and external factors can lead to operational disruptions, increased costs, and disturbed cash flows, thereby affecting key financial performance indicators such as ROA, ROE, NPM, CR, and DER. The research uses a quantitative approach with Structural Equation Modeling (SEM) based on AMOS, along with scenario analysis and what-if simulations to assess the effects of specific disruptions. The findings indicate that financial risk and operational risk are the dominant factors exerting significant negative effects on financial performance: financial risk notably reduces ROA and ROE, while operational risk affects NPM through higher costs and margin compression. Geopolitical and environmental risks, though showing more moderate effects, still influence overall operational stability and financial performance. Managerial recommendations include supplier diversification, implementing Supply Chain Finance (SCF), using real-time monitoring technologies and developing risk-specific contingency plans.

Faktor-faktor yang Mempengaruhi Adopsi Produk Ramah Lingkungan di Kalangan Milenial Perkotaan Uning Heri Gagarin; Yeni Trisna Purba; Frans Favo Purba S
Jurnal Pariwisata Tawangmangu Vol 3 No 2 (2025): July 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v3i2.1000

This study aims to analyze the factors influencing the adoption of eco-friendly products among urban millennials in Indonesia and to develop a predictive model and effective intervention strategies to reduce the green attitude–behavior gap. The research employed a mixed-methods design using a sequential explanatory approach: a quantitative phase through surveys to test relationships among variables and hypotheses, followed by a qualitative phase using in-depth interviews, focus group discussions, expert interviews, and observations in retail outlets. The population consisted of urban millennials aged 25–40 living in metropolitan cities with at least one million residents. The quantitative sample included 600 respondents, while the qualitative phase involved 40 participants plus experts and retail observations. The findings indicate that eco-friendly product adoption is significantly shaped by internal factors (environmental values and knowledge), external factors (social influence and economic conditions), and product characteristics (quality and innovativeness). Environmental values positively affect environmental concern (β = 0.52; p < 0.001), while price sensitivity negatively affects purchase intention (β = −0.32; p < 0.001). Product availability also enhances perceived behavioral control (β = 0.40; p < 0.001). The study further confirms moderating effects of green self-identity, income level, urban infrastructure, and product innovativeness. Four main adoption segments were identified (Green Champions, Selective Adopters, Price-sensitive Considerers, and Skeptical Non-adopters). The study proposes the Urban Millennial Green Adoption Model (UMGAM), integrating input factors (individual, social, contextual), processing mechanisms (cognitive, affective, behavioral), and adoption and impact outcomes. The results are expected to guide producers, retailers, and policymakers in designing more targeted strategies to promote sustainable consumption.

Dampak Manajemen Kerja Hybrid terhadap Produktivitas dan Kolaborasi Tim Uning Heri Gagarin; Hendri Mayanta; Obet Hendra Berutu
Jurnal Pariwisata Tawangmangu Vol 3 No 2 (2025): July 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v2i3.1001

This study examines the impact of hybrid work management on employee productivity and team collaboration in organizations implementing a work model that combines on-site (office) and remote work. The research aims to analyze how hybrid work management affects employee productivity and team collaboration, while also identifying supporting and inhibiting factors in its implementation. The study uses a quantitative approach through surveys, complemented by qualitative analysis from literature review. One supporting study applies Structural Equation Modeling (SEM) using SmartPLS. The findings indicate that hybrid work can significantly improve productivity—up to 82.4%—when backed by appropriate management practices and adequate technology. However, several challenges need to be addressed, including ineffective communication, social isolation, unequal access to information, and difficulties in monitoring performance. The study suggests that managers should conduct routine check-ins, leverage collaboration technologies, set clear expectations and work targets, and prioritize employee well-being to maintain team cohesion in hybrid working arrangements.

PENINGKATAN KINERJA PELAYANAN PUBLIK KELURAHAN MELALUI PENERAPAN BALANCED SCORECARD TERINTEGRASI Uning Heri Gagarin; Hendri Mayanta; Evlin Anariska Sebayang
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1032

This Community Service activity aims to improve the performance of urban village public services through the implementation of an integrated Balanced Scorecard (BSC) as a performance management system that translates the vision and mission into strategic objectives, key performance indicators (KPIs), service targets, and periodic monitoring and evaluation mechanisms. Problems faced by partners include variations in service times, service standards that are not yet uniform among officers, inconsistent process documentation, and performance reporting that is not yet indicator-based. Interventions are carried out through measuring service baselines, developing strategy maps, formulating KPIs and SLAs, preparing SOPs and file checklists, developing performance dashboards (Excel/Google Sheet), and assisting with monthly performance review meetings. The expected results are reduced waiting times and service completion times, increased SOP compliance, increased citizen satisfaction, and the formation of a culture of continuous improvement in the urban village.

PERBAIKAN PROSES PENGADAAN BARANG/JASA PADA INSTANSI LOKAL DENGAN TRANSPARANSI DAN EFISIENSI BIAYA Uning Heri Gagarin; Jumadiah Wardati; Elia Agus Victoria
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1033

This PkM program focuses on improving the procurement process of goods/services in local agencies to make it more transparent, accountable, and cost-efficient. Common problems include unplanned needs, non-uniform procurement documents, poorly documented supplier selection, repetitive purchases without standardized specifications, weak acceptance controls, and slow realization reporting. Interventions are carried out through as-is process mapping, waste and risk analysis, preparation of SOPs and document templates, strengthening price comparison mechanisms and supplier evaluations, and training procurement implementers. Outputs include end-to-end procurement SOPs, specification/standard catalogs, monitoring dashboards, and recommendations for savings and internal controls.

PENINGKATAN KUALITAS LAYANAN PELANGGAN UMKM MELALUI IMPLEMENTASI SERVICE QUALITY DAN SOP OPERASIONAL Uning Heri Gagarin; Yeni Trisna Purba; Yohanis Rumbiak
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1034

This Community Service Program (PKM) activity aims to improve the quality of MSME customer service through the application of the service quality concept and the preparation and implementation of operational service SOPs. Partner issues include inconsistent service between officers/shifts, unclear customer response standards, unstructured complaint handling, and the absence of service indicators. The program is carried out through service quality assessments (observations and short surveys), service quality dimension training, service SOP development workshops (offline/online), service and complaint simulations, and assistance with implementation trials. The main outputs are a customer service SOP package, service communication standards, monitoring forms, and simple service KPIs. Targeted outcomes include increased service consistency, reduced repeat complaints, and increased customer satisfaction.

STRATEGI PERSONALISASI KONTEN DIGITAL DALAM MENINGKATKAN CUSTOMER LOYALTY DI E-COMMERCE INDONESIA Uning Heri Gagarin; Hendri Mayanta; Evlin Anariska Sebayang
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1047

This study examines digital content personalization strategies to enhance customer loyalty in Indonesian e-commerce, an industry experiencing rapid growth yet facing major retention challenges (high churn). The study aims to analyze the level of implementation, the impact of personalization, key factors affecting its effectiveness, the mechanism linking personalization to loyalty, and to develop an actionable framework tailored to the Indonesian context. Using a mixed-methods design with a sequential explanatory approach, the research includes a quantitative phase (survey of 500 respondents) and a qualitative phase (in-depth interviews, case studies, expert interviews, and focus group discussions). The findings indicate that digital content personalization significantly affects customer loyalty with a total effect of β = 0.45. β=0.45, mediated by perceived relevance, customer satisfaction, and trust in brand. The results further highlight the importance of data quality, as well as the moderating roles of privacy concerns and customer involvement. In addition, real-time personalization and omnichannel integration are more effective than batch approaches. The study proposes the Indonesian E-commerce Personalization Framework (IEPF) structured around four pillars (Data Foundation, Technology Enablement, Content Strategy, and Measurement & Optimization) and estimates an average ROI of 382%. The research implies that effective personalization depends not only on technology, but also on understanding consumers’ behaviors and privacy concerns.

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