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All Journal EDUTECH: Jurnal Ilmu Pendidikan dan Ilmu Sosial Jurnal Manajemen
Yurni latifah
UIN Syarif Hidayatullah Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Exploring the Role of Student Activity Units in Exploring the Potential and Achievements of Students of the Social Sciences Education Department of UIN Syarif Hidayatullah Jakarta Rekhael Ramadhanish; Afina Kamila; Yurni latifah; Dwi Diah Fadilah; Arif Saefudin
EDUTECH Vol 12, No 1 (2026): EduTech: Jurnal Ilmu Pendidikan dan Ilmu Sosial
Publisher : EduTech: Jurnal Ilmu Pendidikan dan Ilmu Sosial

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Abstract

This study explores the role of Student Activity Units (UKM) in developing the potential and improving the achievements of students in the Social Studies Education Department at Syarif Hidayatullah State Islamic University Jakarta. Using a qualitative case study approach, data were obtained through interviews, observations, and documentation involving students active in the LDK Syahid and FORSA UKM. The findings show that participation in UKM helps students sharpen their leadership, communication, and discipline skills, as well as enhance both academic and non-academic achievements. UKM also contributes to shaping student character to become more independent, responsible, and hardworking. Despite challenges such as uneven internal coordination, the support of campus facilities and a familial atmosphere help sustain the activities of UKM. This study affirms that UKM serves as an essential partner for the university in supporting comprehensive and character-based student development. 
Strategi Pengembangan Usaha Produsen Tahu Toga Sumedang dalam Meningkatkan Penjualan Menggunakan Analisis SWOT Revly Haiqal Bais; Yurni Latifah; Rekhael Ramadhanish; Iwan Purwanto; Mochammad Noviadi Nugroho
MAMEN: Jurnal Manajemen Vol. 5 No. 4 (2026): Oktober 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i4.8930

Abstract

This study examines the internal and external strategic factors shaping Tahu Top Toga Sumedang, a micro, small, and medium enterprise (MSME) in the traditional tofu industry located in Sukajaya Village, South Sumedang, West Java, with the aim of formulating a prioritized business development strategy to increase sales through a quantified SWOT analysis. Using a qualitative case-study approach, data were gathered through direct observation, semi-structured interviews with the manager and owner, in-depth interviews with four external customers for source triangulation, and documentation, then analyzed using Miles and Huberman's interactive model of data reduction, display, and conclusion drawing. To strengthen the objectivity of internal claims such as "distinctive taste" and "reputation," the qualitative SWOT matrix was quantified using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, with strategy prioritization determined through the Quantitative Strategic Planning Matrix (QSPM). Results show internal strengths in soybean quality, brand reputation, distinctive taste, and affordable pricing, offset by weaknesses in offline-only sales, product perishability, limited diversification, family-based management, and minimal social media use. Externally, strong consumer trust and loyalty are countered by competitor pressure, fluctuating imported soybean prices, and a shift toward online transactions. IFE and EFE scores (2.725 and 2.70) place the business in the hold-and-maintain quadrant, with QSPM prioritizing WO strategies, digital marketing and product diversification, ahead of parallel ST strategies.
Co-Authors Afina Kamila Arif Saefudin Dwi Diah Fadilah Mochammad Noviadi Nugroho Purwanto, Iwan Rekhael Ramadhanish Revly Haiqal Bais