Anne Pratiwi
Universitas Andalas

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Developing Intercultural Competence through Children’s Literature in German Language Learning Andina Meutia Hawa; Anne Pratiwi; Dyani Prades Pratiwi; Fakhria Nesa; Roma Kyo Kae Saniro; Ahmad Hamidi
Jurnal Bahastra Vol 10, No 2 (2026)
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/bahastra.v10i2.13201

Abstract

Mastering a foreign language requires not only linguistic skills but also the development of intercultural competence. This study aims to analyze the use of the German children's novel entitled Emil und die Detektive by Erich Kästner as a medium for developing students' intercultural competence in German language learning in Indonesia. This study uses a descriptive qualitative approach with thematic analysis of literary works. Data in the form of narratives, dialogues, and character actions were collected through listening and note-taking, then analyzed using literary analysis with reference to Michael Byram's Intercultural Communicative Competence (ICC) framework. Data validity was strengthened through triangulation of sources and theories. The results of the study indicate that the novel Emil und die Detektive embodies values of intercultural understanding, such as independence, solidarity, honesty, vigilance, and equal relations between children and adults. These values have the potential to be integrated into German language learning through discussion activities, interpretive writing, and literary appreciation. Therefore, language learning is not only oriented towards linguistic mastery but also contributes to the development of empathy, interpretation skills, cross-cultural interaction, and critical cultural awareness in line with Byram's ICC model.
Constructing Masculinity: A Barthesian Semiotic Analysis of Dior Sauvage Advertisement Anne Pratiwi; Ulil Amri; Andina Meutia Hawa; Dyani Prades Pratiwi; Fakhria Nessa
Jurnal Bahastra Vol 10, No 2 (2026)
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/bahastra.v10i2.13499

Abstract

This study explores the construction of meaning through verbal and non-verbal signs in the Dior Sauvage advertisement featuring Johnny Depp. The research is grounded in Roland Barthes’ semiotic framework, which examines meaning at the levels of denotation, connotation, and myth. The study addresses how linguistic and visual elements within the advertisement construct and reinforce representations of masculinity. Employing a qualitative descriptive method, the data were collected from selected scenes focusing on verbal signs, such as brand naming and lexical choices, as well as non-verbal signs, including color, setting, costume, and body language. The findings reveal that the advertisement constructs masculinity through signs associated with strength, mystery, freedom, and independence. At the mythological level, the advertisement reinforces an ideological representation of ideal masculinity as dominant, emotionally restrained, and deeply connected to nature. The study concludes that meaning in advertising is not naturally inherent but socially and culturally produced through interconnected systems of signs that shape audience perceptions and ideological understanding.