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All Journal Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Priviet Social Sciences Journal Al-Qalbu: Jurnal Pendidikan, Sosial dan Sains Komunika: Jurnal Ilmiah Komunikasi
Rusli Rusli
Universitas Indonesia Timur
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Metacommunication in public discourse: A case study of the utterance of 'Stupid Worldwide' by Ahmad Sahroni Rusli Rusli; Emil Fatra; Amru Siola; Thiara Tri Funny Manguma
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.717

Abstract

This study aims to analyze how metacommunication works in the case of the worldwide stupid speech controversy by Ahmad Sahroni related to the dissolution of the House of Representatives of the Republic of Indonesia. The remark gained public attention not because of the substance of the message about the danger of dissolving the House of Representatives, but because of the choice of words that were considered rude and inappropriate to be uttered by a state official. This research uses a qualitative approach with a case study method through the analysis of critical discourse on statement texts, media reports, and public interaction on social media. The results show that the metacommunication aspect, especially diction and delivery style, is more dominant in shaping public perception than the substance of political messages. Media framing that highlights the world's stupid diction and virality on social media magnifies the resonance of controversy, making it a digital popular culture phenomenon. This controversy not only impacts Sahroni's personal image but also has implications for the institutional delegitimization of the House of Representatives, further deepening the crisis of public trust. Thus, this study confirms that in political communication in the digital age, legitimacy is not only determined by substantive performance, but also by the way elites choose words and communication styles, as well as how their messages are perceived and reproduced in the media space.
KONSTRUKSI IDENTITAS DAN PERILAKU BARU DI MEDIA SOSIAL: POTRET SOSIOLOGIS MASYARAKAT KOTA MAKASSAR Rusli Rusli; Emil Fatra
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1613

Abstract

Era digital telah membawa perubahan signifikan dalam cara manusia berinteraksi, mengekspresikan diri, dan membangun identitas sosial. Penelitian ini mengkaji pembentukan identitas diri Generasi Z melalui media sosial di Kota Makassar, yang dikenal sebagai kota metropolitan dengan masyarakat urban yang heterogen dan penetrasi teknologi tinggi. Dengan menggunakan pendekatan kualitatif dan metode studi kasus, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi digital, kemudian dianalisis secara tematik berdasarkan teori konstruksi sosial. Hasil penelitian menunjukkan bahwa media sosial berperan penting sebagai ruang ekspresi diri dan negosiasi identitas, di mana Generasi Z menampilkan versi ideal diri yang disesuaikan dengan norma digital, ekspektasi peer group, dan nilai budaya lokal. Interaksi melalui like, komentar, dan share menjadi umpan balik sosial yang membentuk persepsi diri dan strategi presentasi. Penelitian juga menemukan adanya pergeseran praktik budaya tradisional, seperti tradisi Mappaisseng dalam pernikahan, yang kini banyak menggunakan undangan digital, menciptakan perilaku budaya hibrida antara tradisi lokal dan budaya digital global. Selain itu, keberhasilan pembentukan identitas digital dipengaruhi oleh kecakapan digital, yang mencakup kemampuan teknis dan simbolik, serta strategi konten yang kreatif, estetis, dan relevan secara sosial. Fenomena FoMo mendorong generasi muda untuk tetap aktif, mengikuti tren, dan menampilkan pencapaian agar tetap diterima oleh komunitas online. Secara keseluruhan, penelitian ini menegaskan bahwa pembentukan identitas Generasi Z di Makassar merupakan hasil interaksi kompleks antara media sosial, budaya lokal, peer group, dan praktik sosial tradisional, menciptakan ruang negosiasi identitas yang kreatif dan dinamis di era digital.
FENOMENA FEAR OF MISSING OUT (FOMO) DALAM PERILAKU KOMUNIKASI DIGITAL GENERASI Z Rusli Rusli; Emil Fatra
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 3 (2026): APRIL
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i3.2190

Abstract

The rapid development of social media has transformed the communication behavior of Generation Z, including the emergence of the Fear of Missing Out (FoMO) phenomenon, which refers to the anxiety experienced when individuals feel they are missing out on information, experiences, or ongoing social activities. This study aims to analyze the FoMO phenomenon in the digital communication behavior of Generation Z from a communication studies perspective. The research employed a qualitative approach using a phenomenological design. Informants were selected through purposive sampling based on the following criteria: Generation Z individuals aged 18–27 years, active users of social media, and those who had experienced FoMO. Data were collected through in-depth interviews, non-participant observation, and document analysis, and were analyzed using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing and verification. The findings identified five major themes: dependence on digital connectivity, anxiety about missing information, changes in interpersonal communication patterns, identity construction and social validation, and the impact of FoMO on digital well-being. The results indicate that FoMO encourages Generation Z to remain constantly connected to social media, intensifies information-checking behavior, accelerates communication responses, and promotes active participation in digital communities. On the other hand, FoMO also has negative consequences, including digital fatigue, decreased concentration, poor time management, and anxiety when access to social media is unavailable. This study confirms that FoMO is a communication phenomenon that influences interaction patterns, digital identity formation, and the quality of communication among Generation Z.
STRATEGY FOR REGIONAL POVERTY ALLEVIATION BASED ON FOOD SECURITY IN POHUWATO REGENCY Rusli Rusli; Irmawati Irmawati; Saharuddin Saharuddin; Imran Kamaruddin
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 4 No 1 (2025): Januari - Juni 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v4i1.1308

Abstract

Kemiskinan merupakan tantangan utama dalam pembangunan daerah, termasuk di Kabupaten Pohuwato yang memiliki tingkat kemiskinan tertinggi kelima secara nasional pada tahun 2022. Meskipun berbagai program penanggulangan kemiskinan telah dijalankan, hasilnya belum optimal. Pendekatan ketahanan pangan menjadi strategi yang potensial dalam mengatasi kemiskinan karena berperan dalam menekan pengeluaran rumah tangga miskin, meningkatkan pendapatan masyarakat, serta menciptakan lapangan kerja di sektor pertanian dan perikanan. Penelitian ini bertujuan untuk menganalisis strategi penanggulangan kemiskinan berbasis ketahanan pangan di Kabupaten Pohuwato. Metode penelitian yang digunakan meliputi analisis data sekunder dari Badan Pusat Statistik dan kajian kebijakan terkait. Hasil penelitian menunjukkan bahwa stabilitas harga pangan, peningkatan produktivitas padi, serta akses terhadap pangan bergizi memiliki dampak signifikan terhadap pengurangan kemiskinan. Namun, masih terdapat tantangan seperti fluktuasi harga pangan, keterbatasan infrastruktur distribusi, serta rendahnya daya beli masyarakat miskin. Strategi yang direkomendasikan dalam penelitian ini mencakup peningkatan efisiensi distribusi pangan, diversifikasi sumber pangan lokal, serta penguatan kapasitas petani dan pelaku usaha kecil di sektor pangan. Sinergi antara pemerintah daerah, masyarakat, dan sektor swasta diperlukan untuk memperkuat ketahanan pangan secara berkelanjutan guna mendukung percepatan pengurangan kemiskinan. Poverty remains a major challenge in regional development, including in Pohuwato Regency, which ranked as the fifth-highest poverty rate nationally in 2022. Despite various poverty alleviation programs being implemented, the results have not been optimal. A food security approach presents a potential strategy to address poverty by reducing household expenditures, increasing community income, and creating employment opportunities in the agriculture and fisheries sectors. This study aims to analyze poverty alleviation strategies based on food security in Pohuwato Regency. The research method involves secondary data analysis from the Central Bureau of Statistics and a review of relevant policies. The findings indicate that food price stability, increased rice productivity, and access to nutritious food significantly impact poverty reduction. However, challenges such as food price fluctuations, limited distribution infrastructure, and low purchasing power among the poor persist. The study recommends strategies such as improving food distribution efficiency, diversifying local food sources, and strengthening the capacity of farmers and small-scale food entrepreneurs. Synergy between local governments, communities, and the private sector is essential to enhance sustainable food security and accelerate poverty reduction efforts.
Analisis NICE Model Sebagai Komunikasi Pemasaran Pemuda Adat di Media Sosial dalam meningkatkan Penjualan Sarung Hitam Kajang: Analysis of NICE Model as Marketing Communication of Indigenous Youth on Social Media in Increasing Sales of Kajang Black Sarongs Rusli Rusli; Zulkarnain Hamson; Thiara Tri Funny Manguma; Nurhikmah Anggraeny; Emanaksius Dasan; Emil Fatra
Al-Qalbu: Jurnal Pendidikan, Sosial dan Sains Vol. 4 No. 2 (2026): Oktober 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/qalbu.v4i2.786

Abstract

The rapid growth of social media has transformed marketing communication strategies, including those adopted by culture-based micro, small, and medium enterprises (MSMEs). Indigenous Kajang youth utilize social media to promote the Black Kajang Sarong, a cultural product with both economic and heritage value. Previous studies have primarily focused on social media as a tool for promoting cultural tourism, while limited attention has been given to marketing communication strategies for cultural products using the NICE Model. This study aims to analyze the implementation of the NICE Model as a marketing communication strategy employed by Indigenous Kajang youth through social media to increase the sales of the Black Kajang Sarong. A qualitative case study approach was conducted in the Kajang Indigenous community, Bulukumba Regency. Data were collected through observation, in-depth interviews, and documentation, and analyzed using the Miles and Huberman interactive model. The findings indicate that the dimensions of novelty, interest, content, and engagement effectively enhance promotional attractiveness, strengthen consumer interaction, and reinforce the cultural value of the Black Kajang Sarong. The study concludes that the NICE Model provides an effective framework for digital marketing communication while supporting the promotion and preservation of local cultural heritage
Co-Authors Amru Siola Emanaksius Dasan Emil Fatra Emil Fatra Fatra Imran Kamaruddin Irmawati, Irmawati Nurhikmah Anggraeny Saharuddin Saharuddin Thiara Tri Funny Manguma Zulkarnain Hamson