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All Journal Priviet Social Sciences Journal Komunika: Jurnal Ilmiah Komunikasi
Rusli Rusli
Universitas Indonesia Timur
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Metacommunication in public discourse: A case study of the utterance of 'Stupid Worldwide' by Ahmad Sahroni Rusli Rusli; Emil Fatra; Amru Siola; Thiara Tri Funny Manguma
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.717

Abstract

This study aims to analyze how metacommunication works in the case of the worldwide stupid speech controversy by Ahmad Sahroni related to the dissolution of the House of Representatives of the Republic of Indonesia. The remark gained public attention not because of the substance of the message about the danger of dissolving the House of Representatives, but because of the choice of words that were considered rude and inappropriate to be uttered by a state official. This research uses a qualitative approach with a case study method through the analysis of critical discourse on statement texts, media reports, and public interaction on social media. The results show that the metacommunication aspect, especially diction and delivery style, is more dominant in shaping public perception than the substance of political messages. Media framing that highlights the world's stupid diction and virality on social media magnifies the resonance of controversy, making it a digital popular culture phenomenon. This controversy not only impacts Sahroni's personal image but also has implications for the institutional delegitimization of the House of Representatives, further deepening the crisis of public trust. Thus, this study confirms that in political communication in the digital age, legitimacy is not only determined by substantive performance, but also by the way elites choose words and communication styles, as well as how their messages are perceived and reproduced in the media space.
Komunikasi Lingkungan Suku Kajang Ammatoa Dalam Menjaga Hutan Emil Fatra Fatra; Rusli Rusli
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1612

Abstract

This study examines the Andingingi Ritual as a medium of cultural communication that reflects the relationship between the Kajang Ammatoa indigenous community in Bulukumba, South Sulawesi, and their environment. The research employs a qualitative method using a case study approach, with data collected through observation, interviews, and documentation of the ritual’s implementation, including its symbolic meanings and ecological roles. Data analysis follows the interactive model of Miles and Huberman, encompassing data reduction, data display, and conclusion drawing. The findings indicate that the Andingingi Ritual functions as a mechanism of ecological communication that fosters environmental awareness through ritual symbols, customary messages (Pappasang), and collective community practices. Each stage of the ritual conveys ethical and ecological messages, such as the obligation to protect forests, preserve water resources, and respect spiritual entities regarded as guardians of nature. From a cultural communication perspective, the ritual strengthens indigenous identity and social cohesion, while from an environmental perspective, the Andingingi Ritual serves as a form of ecological education rooted in local wisdom that supports the preservation of the Kajang customary forest and broader ecological sustainability.
KONSTRUKSI IDENTITAS DAN PERILAKU BARU DI MEDIA SOSIAL: POTRET SOSIOLOGIS MASYARAKAT KOTA MAKASSAR Rusli Rusli; Emil Fatra
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1613

Abstract

Era digital telah membawa perubahan signifikan dalam cara manusia berinteraksi, mengekspresikan diri, dan membangun identitas sosial. Penelitian ini mengkaji pembentukan identitas diri Generasi Z melalui media sosial di Kota Makassar, yang dikenal sebagai kota metropolitan dengan masyarakat urban yang heterogen dan penetrasi teknologi tinggi. Dengan menggunakan pendekatan kualitatif dan metode studi kasus, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi digital, kemudian dianalisis secara tematik berdasarkan teori konstruksi sosial. Hasil penelitian menunjukkan bahwa media sosial berperan penting sebagai ruang ekspresi diri dan negosiasi identitas, di mana Generasi Z menampilkan versi ideal diri yang disesuaikan dengan norma digital, ekspektasi peer group, dan nilai budaya lokal. Interaksi melalui like, komentar, dan share menjadi umpan balik sosial yang membentuk persepsi diri dan strategi presentasi. Penelitian juga menemukan adanya pergeseran praktik budaya tradisional, seperti tradisi Mappaisseng dalam pernikahan, yang kini banyak menggunakan undangan digital, menciptakan perilaku budaya hibrida antara tradisi lokal dan budaya digital global. Selain itu, keberhasilan pembentukan identitas digital dipengaruhi oleh kecakapan digital, yang mencakup kemampuan teknis dan simbolik, serta strategi konten yang kreatif, estetis, dan relevan secara sosial. Fenomena FoMo mendorong generasi muda untuk tetap aktif, mengikuti tren, dan menampilkan pencapaian agar tetap diterima oleh komunitas online. Secara keseluruhan, penelitian ini menegaskan bahwa pembentukan identitas Generasi Z di Makassar merupakan hasil interaksi kompleks antara media sosial, budaya lokal, peer group, dan praktik sosial tradisional, menciptakan ruang negosiasi identitas yang kreatif dan dinamis di era digital.
FENOMENA FEAR OF MISSING OUT (FOMO) DALAM PERILAKU KOMUNIKASI DIGITAL GENERASI Z Rusli Rusli; Emil Fatra
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 3 (2026): APRIL
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i3.2190

Abstract

The rapid development of social media has transformed the communication behavior of Generation Z, including the emergence of the Fear of Missing Out (FoMO) phenomenon, which refers to the anxiety experienced when individuals feel they are missing out on information, experiences, or ongoing social activities. This study aims to analyze the FoMO phenomenon in the digital communication behavior of Generation Z from a communication studies perspective. The research employed a qualitative approach using a phenomenological design. Informants were selected through purposive sampling based on the following criteria: Generation Z individuals aged 18–27 years, active users of social media, and those who had experienced FoMO. Data were collected through in-depth interviews, non-participant observation, and document analysis, and were analyzed using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing and verification. The findings identified five major themes: dependence on digital connectivity, anxiety about missing information, changes in interpersonal communication patterns, identity construction and social validation, and the impact of FoMO on digital well-being. The results indicate that FoMO encourages Generation Z to remain constantly connected to social media, intensifies information-checking behavior, accelerates communication responses, and promotes active participation in digital communities. On the other hand, FoMO also has negative consequences, including digital fatigue, decreased concentration, poor time management, and anxiety when access to social media is unavailable. This study confirms that FoMO is a communication phenomenon that influences interaction patterns, digital identity formation, and the quality of communication among Generation Z.
Co-Authors Amru Siola Emil Fatra Emil Fatra Fatra Thiara Tri Funny Manguma