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Manajemen Komunikasi Melalui Media Sosial Facebook dan Instagram Pemuda Adat Dalam Mempromosikan Wisata Kajang Ammatoa Fatra, Emil; Manguma, Thiara Tri Funny; Asdar, Awalyah Lisdayanti; Jimmy Simpe
Communicology: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Communicology: Jurnal Ilmu Komunikasi, Volume 12 No. 2 Desember 2024
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.033.010

Abstract

Media social menjadikan pemuda adat Kajang mampu mempromosikan wisata adat Kajang. bertujuan untuk mengeksplorasi bagaimana pemuda adat Kajang Ammatoa dapat mengelola komunikasi melalui media sosial dalam mempromosikan wisata adat mereka. Penelitian ini diharapkan dapat memberikan wawasan dan rekomendasi bagi strategi komunikasi yang lebih efektif di masa depan. Menggunakan metode deskriptif kualitatif, Teknik pengumpulan data observasi, wawancara dan dokumentasi konten serta menggunakan Teknik analisis Miles and Huberman dalam menghasilkan data penelitian. Hasil penelitian ini menunjukkan bahwa pemuda adat Kajang melakukan manajemen komunikasi melalui media social facebook dan Instagram. Strategi komunikasi melalui media social telah diimplementasikan dan dioptimalkan melalui 1) Konten Visual, 2) Komunikasi Persuasif, dan 3) Menawarkan Cendramata, 4) Controlling Media. Implikasi penelitian ini diharapkan menjadi literasi baru dalam penelitian komunikasi media dan politik. Hasil penelitian ini menunjukkan bahwa manajemen komunikasi melalui media social pemuda adat Kajang memberikan dampak dalam peningkatan promosi wisata adat yang ada di Kabupaten Bulukumba. Oleh karen itu, peneliti secara detail menganalisis penelitian ini sebagai informasi baru.
Pengelolaan Daun Tarung Sebagai Ekstrak Pewarna Alami Sarung Masyarakat Suku Kajang Fatra, Emil; Manguma, Thiara Tri Funny
KIRANA : Social Science Journal Vol. 1 No. 3 (2024): KIRANA : Social Science Journal
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/kirana.v1i3.166

Abstract

Penggunaan pewarna alami dalam industri tekstil, khususnya di kalangan masyarakat tradisional, semakin mendapatkan perhatian. Salah satu sumber pewarna alami yang banyak digunakan adalah daun tarung (Lantana camara), yang dikenal oleh masyarakat Suku Kajang di Sulawesi Selatan. Penelitian ini bertujuan untuk mengeksplorasi pengelolaan daun tarung sebagai ekstrak pewarna alami untuk sarung, serta dampaknya terhadap keberlanjutan budaya dan ekonomi masyarakat. Melalui pendekatan kualitatif, data diperoleh dari wawancara, observasi, dan studi literatur. Hasil penelitian menunjukkan ada empat proses pengelolaan daun Tarung yaitu (1). Proses Awal Pengambilan Daun tarung, (2). Proses Pencampuran dan Perendaman, (3). Pewarnaan, dan (4) Fhinising Aplikasi memenung. Selanjutnya ini juga menunjukkan bahwa pengelolaan daun tarung tidak hanya berkontribusi pada keberlanjutan ekonomi masyarakat, tetapi juga melestarikan tradisi pewarnaan alami yang telah ada sejak lama. Penelitian ini diharapkan dapat memberikan wawasan bagi pengembangan produk tekstil ramah lingkungan serta mendorong pelestarian budaya lokal.
KONSEP PAYANGO PADA RUMAH TINGGAL TRADISIONAL DI GORONTALO Umar; Fatra, Emil; Manguma, Thiara Tri Funny
KIRANA : Social Science Journal Vol. 1 No. 3 (2024): KIRANA : Social Science Journal
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/kirana.v1i3.175

Abstract

Gorontalo, a province located in the north of the island of Sulawesi, has a form of cultural custom regarding the procedures for making a building which has a very important meaning in development, called the concept of "payango". This research aims to find out how the payango concept is applied to traditional houses in Gorontalo.. The method used in this research is qualitative analysis using an ethnographic approach. The results of research on the Payango concept in Gorontalo people's houses regulate determining the basic size of the house (length and width), determining the placement of Pulo Payango (starting point), digging foundations or pillars, determining 5 points for placing Payango materials, determining the orientation/direction of the building, and determining the position of the doors and windows of the house
Analisis Hukum Pidana Atas Keamanan Data Dan Serangan Siber Terhadap Pertahanan Nasional: Criminal Law Analysis of Data Security and Cyber ​​Attacks on National Defense Hasrina, Sri; Sari, Inda; Manguma, Thiara Tri Funny; Fatra, Emil
KIRANA : Social Science Journal Vol. 2 No. 1 (2025): KIRANA : Social Science Journal
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/kirana.v2i1.227

Abstract

As digital technology advances, cyber threats are becoming increasingly complex and have a significant impact on national security. Cyber ​​attacks, including data theft, system destruction, and takeover of critical infrastructure, pose new challenges in maintaining national stability. In the context of criminal law, handling cyber attacks requires regulations that are able to answer the challenges of this high-tech threat, both in terms of prevention and enforcement. This study aims to identify aspects of criminal law that are relevant in protecting data security and analyze the existing legal framework, including the effectiveness, weaknesses, and potential for legal development in responding to cyber threats. Through a normative approach, this study also evaluates efforts to protect critical data and infrastructure, by looking at comparisons from several other countries. The results of this study are expected to contribute to the formulation of more comprehensive criminal law policies to protect national interests from cyber threats.
Analisis Framing Berita Metro Tv (Studi Kasus : Netralitas Presiden Joko Widodo Dalam Pemilihan Calon Presiden 2024-2029 Di Indonesia) Fatra, Emil; Manguma, Thiara Tri
Komunika : Jurnal Ilmiah Komunikasi Vol. 2 No. 1 (2024): AGUSTUS
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v2i1.835

Abstract

Media is the main weapon in distributing news or information to the public, especially the emergence of variations and new models from mainstream media to the new media era (social media, online). This study aims to determine Jokowi's framing in his neutrality as President in the presidential election through the Contraversi Talk Show broadcast by Metro TV. Using qualitative methods and framing analysis in producing research data. The results of this study indicate that as the attitude of the Head of State, President Joko Widodo does not show and reflect his neutrality among the three Indonesian presidential candidates. Metro TV in some of its news has framed and broadcasted political gestures from a president Joko Widodo who tends to side with a particular pair. The conclusion in this study is that President Joko Widodo openly supports and provides political direction to choose presidential candidate number 2, namely Parowo-Gibran. The implications of this study are expected to be new literacy in media and political communication research. Therefore, the researcher analyzes this study in detail as new information.
The Role of Financial Literacy and Digital Innovation in Enhancing SME Performance Rini, Asrini; Kurniawan, Kurniawan; Salida, Amrizal; Haeril, Haeril; Fatra, Emil
Journal La Bisecoman Vol. 6 No. 1 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i1.1882

Abstract

This study investigates how Financial Literacy and Digital Innovation contribute to the performance of Micro, Small, and Medium Enterprises (MSMEs). It fills a gap in empirical research concerning the effects of financial literacy and digital innovation on MSME growth. A conceptual framework grounded in agency theory has been established. The research involved distributing 200 questionnaires to MSME stakeholders in Sidenreng Rappang District, South Sulawesi. Data was gathered through surveys and analyzed using multiple regression to evaluate the influence and interaction of these two factors on MSME performance. Hypotheses were tested via multiple linear regression to assess how independent variables affect the dependent variable. The results show that both financial literacy and digital innovation have a significant individual impact on MSME performance. Moreover, the interaction of financial literacy and digital innovation also positively influences MSME performance. These findings are anticipated to offer valuable insights for policymakers in crafting programs that enhance MSME growth through improved financial literacy and digital innovation. Additionally, academics can further contribute to the advancement of new theories and knowledge in this area.Keywords: Financial Literacy, Digital Innovation, SME Performance.
Metacommunication in public discourse: A case study of the utterance of 'Stupid Worldwide' by Ahmad Sahroni Rusli, Rusli; Fatra, Emil; Siola, Amru; Manguma, Thiara Tri Funny
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.717

Abstract

This study aims to analyze how metacommunication works in the case of the worldwide stupid speech controversy by Ahmad Sahroni related to the dissolution of the House of Representatives of the Republic of Indonesia. The remark gained public attention not because of the substance of the message about the danger of dissolving the House of Representatives, but because of the choice of words that were considered rude and inappropriate to be uttered by a state official. This research uses a qualitative approach with a case study method through the analysis of critical discourse on statement texts, media reports, and public interaction on social media. The results show that the metacommunication aspect, especially diction and delivery style, is more dominant in shaping public perception than the substance of political messages. Media framing that highlights the world's stupid diction and virality on social media magnifies the resonance of controversy, making it a digital popular culture phenomenon. This controversy not only impacts Sahroni's personal image but also has implications for the institutional delegitimization of the House of Representatives, further deepening the crisis of public trust. Thus, this study confirms that in political communication in the digital age, legitimacy is not only determined by substantive performance, but also by the way elites choose words and communication styles, as well as how their messages are perceived and reproduced in the media space.
Analisis Performa Algoritma Klasifikasi untuk Deteksi Spam pada Email Manguma, Thiara Tri Funny; Fatra, Emil
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12547

Abstract

Deteksi spam pada email merupakan masalah penting dalam bidang keamanan siber dan pengelolaaninformasi. Berbagai algoritma klasifikasi telah dikembangkan untuk mengidentifikasi dan memfilteremail spam secara efektif. Penelitian ini bertujuan untuk menganalisis performa beberapa algoritmaklasifikasi, termasuk Naive Bayes, K-Nearest dan Random Forest, Support Vector Machine dalammendeteksi email spam. Penelitian menggunakan data Enron-Spam, yang berisi email spam dan non-spam (ham) yang telah dikategorikan. Evaluasi dilakukan berdasarkan beberapa metrik performa sepertiF1-score, akurasi, presisi, dan recall. Dengan hasil bahwa tingkat akurasi yang tinggi dengan algoritmaRandom Forest, sedangkan Naive Bayes menunjukkan performa yang lebih baik dalam hal presisi. SVMdan KNN juga menunjukkan hasil yang kompetitif, namun kinerja mereka bervariasi tergantung padaparameter dan konfigurasi yang digunakan. Penelitian ini memberikan wawasan tentang kelebihan dankelemahan masing-masing algoritma dalam konteks deteksi spam, serta rekomendasi untukimplementasi praktis dalam sistem filter email. Dengan memahami karakteristik dan performa dariberbagai algoritma klasifikasi, diharapkan dapat meningkatkan efektivitas sistem deteksi spam danmengurangi jumlah email spam yang diterima oleh pengguna.
Perilaku Pemilih Dalam Memanfaatkan Media Sosial Pada Pemilihan Bupati Dan Wakil Bupati Kabupaten Maros 2020 Kamaruddin, Imran; Fatra, Emil
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 9 No 1 (2023)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v9i1.35162

Abstract

This research aims to provide very important information in the efforts of the KPU of Maros Regency as part of the Election Organizers to be able to increase the capacity and quality of holding general elections towards an ideal and democratic Pilkada in the future. This study also uses a quantitative approach, namely the researcher collects data by first establishing concepts as related variables originating from existing theories and then looking for data by using a questionnaire to measure these variables.Based on the results of data analysis and discussion, it can be concluded that: (1) The level of utilization of social media and digital media by candidate pairs is very high. The results showed that respondents' perceptions of candidate pairs utilizing digital media (websites, smartphone applications, online advertisements) in campaigns were very significant. There were 59 people or 59% who stated that digital media played a very important role as a promotional tool for candidate pairs. (2) The use of social media and digital media in the election of regents and deputy regents in Maros Regency in 2020 provides many advantages as political figure self-branding.