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Ovalia Rukmana
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Netnografi: Analisis Sentimen Publik Terhadap Kenaikan Tarif Ppn 12% Nely Ambarsari; Khansa Abitsha; Ropel Nazra; Ovalia Rukmana
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3739

Abstract

Penelitian ini bertujuan menganalisis respon dan sentimen masyarakat terhadap kebijakan kenaikan Pajak Pertambahan Nilai (PPN) menjadi 12% serta implikasinya terhadap legitimasi kebijakan fiskal pemerintah dengan menggunakan pendekatan kualitatif melalui metode netnografi. Data diperoleh melalui observasi non-partisipan terhadap diskursus publik di media sosial dan forum daring, meliputi platform X (Twitter), Instagram, TikTok, dan Reddit (r/Indonesia), dengan memanfaatkan tagar dan kata kunci yang relevan. Analisis data dilakukan melalui tahap reduksi, kategorisasi sentimen (positif, negatif, dan netral), serta interpretasi dampak sosial dari narasi warganet. Hasil penelitian menunjukkan bahwa sentimen negatif mendominasi respon masyarakat, terutama terkait meningkatnya biaya hidup, tekanan ekonomi terhadap kelas menengah dan pelaku UMKM, persepsi ketidakadilan kebijakan, serta rendahnya kepercayaan terhadap transparansi pengelolaan pajak. Sentimen netral mencerminkan pemahaman atas urgensi fiskal negara namun disertai kritik terhadap komunikasi dan implementasi kebijakan, sedangkan sentimen positif bersifat terbatas dan kondisional, bergantung pada transparansi fiskal, peningkatan layanan publik, dan perlindungan sosial. Penelitian ini menyimpulkan bahwa legitimasi kebijakan fiskal tidak hanya ditentukan oleh rasionalitas ekonomi, tetapi juga oleh penerimaan sosial dan tingkat kepercayaan publik.
Dampak Perubahan Struktur Organisasi terhadap Pengalaman Karyawan pada PT XYZ Ahmed Robulla Sakti; Novdyan Suryadi; Ovalia Rukmana
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 5 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i5.3255

Abstract

Perubahan struktur organisasi merupakan strategi yang umum dilakukan perusahaan untuk meningkatkan efisiensi operasional, memperkuat pertumbuhan bisnis, dan menyesuaikan diri terhadap transformasi digital. Namun, perubahan tersebut sering menimbulkan resistensi, ketidakpastian peran, dan tekanan psikologis bagi karyawan. Penelitian ini bertujuan untuk menganalisis pengalaman subjektif karyawan dalam menghadapi perubahan struktur organisasi di PT XYZ, khususnya terkait resistensi awal, proses adaptasi, motivasi intrinsik, dan dinamika sosial budaya yang muncul selama restrukturisasi organisasi. Penelitian menggunakan pendekatan kualitatif dengan desain fenomenologi deskriptif Colaizzi. Data dikumpulkan melalui wawancara mendalam dan observasi partisipatif terhadap sebelas informan yang terdampak langsung oleh perubahan organisasi. Analisis data dilakukan melalui tahapan reduksi, kategorisasi, formulasi makna, pengembangan tema, dan validasi data melalui member check. Hasil penelitian menunjukkan bahwa karyawan mengalami fase unfreezing berupa kecemasan, ketidakpastian karier, perubahan alur kerja, dan kehilangan peran lama. Pada tahap changing, karyawan mulai beradaptasi melalui komunikasi manajemen, pelatihan kompetensi, coaching, dan dukungan antarpegawai. Tahap refreezing ditandai dengan munculnya motivasi intrinsik baru, peningkatan solidaritas tim, dan inisiatif kerja baru. Kesimpulan penelitian menunjukkan bahwa budaya gotong royong dan komunikasi organisasi yang efektif menjadi faktor penting dalam mempercepat adaptasi serta keberhasilan perubahan organisasi di PT XYZ.
Implementasi MBG sebagai Sistem Layanan Gizi Massal yang Kompleks, Berbasis Keamanan Pangan dan Kerja Lintas Peran Ignatius Budi Yusatyo; Rabih Katon Dwicahyo; Ovalia Rukmana
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 5 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i5.3481

Abstract

Program Makan Bergizi Gratis (MBG) merupakan intervensi kebijakan publik yang bertujuan meningkatkan status gizi anak melalui penyediaan makanan siap konsumsi dalam skala besar. Namun, kajian empiris yang menggali pengalaman pelaksana lapangan dalam mengimplementasikan program ini masih terbatas. Penelitian ini bertujuan untuk memahami bagaimana MBG dijalankan, ditantang, dan dimaknai oleh para pelaksana dapur sebagai aktor kunci dalam implementasi kebijakan. Penelitian ini menggunakan pendekatan kualitatif dengan wawancara mendalam terhadap 17 pelaksana MBG yang terlibat langsung dalam operasional dapur, distribusi, dan pengawasan gizi. Data dianalisis secara tematik melalui proses analisis tematik integratif. Hasil penelitian menunjukkan bahwa MBG dipahami sebagai sistem layanan gizi massal yang kompleks, dimana keamanan pangan menjadi poros utama implementasi dan kerja kolektif lintas peran menjadi prasyarat keberhasilan. Para pelaksana menghadapi tekanan waktu, kompleksitas produksi skala besar, serta risiko operasional yang tinggi, namun mereka mampu mengembangkan berbagai strategi adaptasi untuk menjaga kualitas dan keamanan makanan. Temuan ini menegaskan bahwa keberhasilan MBG tidak hanya ditentukan oleh desain kebijakan, tetapi juga oleh kapasitas sistem operasional di tingkat pelaksana. Studi ini berkontribusi pada literatur implementasi kebijakan dengan menyoroti peran dapur sebagai arena kritis menerjemahkan kebijakan gizi ke dalam praktik layanan publik sehari-hari.
ANALISIS STRATEGIS MASUKNYA VINFAST KE PASAR KENDARAAN LISTRIK (EV) DI INDONESIA SEJAK 2024 Ali Sudrajat; Lisdyanto; Jeffry Kurniawan; Ovalia Rukmana
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1209

Abstract

Transisi global menuju kendaraan listrik (Electric Vehicles/EVs) telah mendorong disrupsi struktural dalam industri otomotif, di mana persaingan semakin bergeser dari diferensiasi produk menuju inovasi model bisnis dan strategi penetapan harga. Di Indonesia, meskipun pasar EV didukung oleh populasi besar dan kebijakan pemerintah yang proaktif, tingkat penetrasi masih relatif rendah akibat tingginya harga pembelian awal dan kekhawatiran konsumen terhadap risiko baterai. Kondisi ini menciptakan tantangan strategis bagi pendatang baru seperti VinFast yang memasuki pasar tanpa keunggulan skala produksi maupun posisi merek yang mapan. Penelitian ini bertujuan untuk menganalisis secara strategis masuknya VinFast ke pasar kendaraan listrik Indonesia dengan menelaah peran model Battery-as-a-Service (BaaS) sebagai instrumen penetapan harga strategis dalam mendukung pencapaian keunggulan biaya. Penelitian menggunakan pendekatan studi kasus kualitatif berbasis data sekunder yang bersumber dari literatur akademik, laporan industri, kebijakan publik, dan publikasi perusahaan. Analisis dilakukan menggunakan kerangka SWOT untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman VinFast, serta Porter’s Five Forces untuk mengevaluasi intensitas persaingan industri EV di Indonesia. Hasil analisis menunjukkan bahwa VinFast menggunakan strategi market entry yang berfokus pada rekayasa struktur harga dan model kepemilikan melalui BaaS sebagai strategic pricing tool, yang diperkuat oleh pendekatan ecosystem-led market entry melalui layanan taksi listrik. Namun, keberlanjutan strategi ini sangat bergantung pada kesiapan ekosistem, stabilitas regulasi, dan kemampuan perusahaan mengelola risiko finansial jangka panjang. Penelitian ini berkontribusi pada literatur strategi dengan mengaitkan cost leadership, inovasi model bisnis, dan analisis industri dalam konteks pasar EV di negara berkembang.
Apple Inc. and the U.S.–China Tariff War: Identifying, Assessing, and Mitigating Risks Abhiyoga Deyandra Putra; Muhammad Feyzel Khalfani Putra Ardanesworo; Ovalia Rukmana
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10845

Abstract

This study examines Apple Inc.’s mitigation strategies amid escalating U.S.–China tariff tensions. Using ISO 31000, COSO ERM, and the Four T Model, key risks are assessed through a probability–severity matrix and heatmap based on Apple’s 2024 Annual Report and industrial data. The analysis reveals that diversification efforts to India and Vietnam remain symbolic, as Apple’s core dependencies—such as final assembly and chip fabrication—persist in high-risk regions like China and Taiwan. Financial hedging and supplier shifts show partial effectiveness but fail to address long-term geopolitical volatility. Comparisons with Samsung and Google demonstrate Apple’s relative rigidity in adapting supply chain strategies. Findings suggest the need for deeper structural reforms emphasizing proactive geopolitical forecasting and ESG-integrated vendor governance to build enduring resilience.
Kontribusi Strategi Promosi Media Sosial Instagram KAI dan Minat Pengguna Kereta Cepat: Studi Netnografi: The Contribution of KAI’s Instagram Social Media Promotion Strategy to High-Speed Rail Users’ Interest: A Netnographic Study Murti Pagar Intan; Septia Risma Putri; Muhammad Fatoni; Ovalia Rukmana
Anterior Jurnal Vol. 25 No. 1 (2026): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v25i1.11861

Abstract

This study aims to analyze the contribution of PT Kereta Api Indonesia's (KAI) social media promotion program strategy to public interest in using the Whoosh high-speed rail service. The research employs a qualitative approach using netnography. Data were obtained from customer responses on social media by analyzing conversations, comments, and user interactions across platforms to understand public perceptions, preferences, and responses to promotional campaigns associated with relevant hashtags (#PromoKAI, #KeretaCepat, #Whoosh). The data were analyzed using NVivo software to identify themes and patterns in netizen responses. The findings indicate that KAI's promotional programs have been successful in creating awareness and generating initial public interest, particularly through discount offers, giveaways, and engaging visual content. On the other hand, the study also reveals that complaints regarding the clarity of scheduling information, price comparisons with different modes of transportation, and the complexity of the ticket booking process often constrain this interest. This study provides strategic implications for KAI in refining its promotional strategies and digital communication. Theoretically, it enriches the application of netnography in transportation service marketing in Indonesia.
Diskursus Digital dan Penjualan Kendaraan Listrik di Indonesia: Pendekatan Netnografi Muhammad Farouq Rosyadi; Donny I Maramis; Revi Alvino; Ovalia Rukmana
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 1 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i1.3166

Abstract

The growth of electric vehicles in Indonesia is influenced not only by government policies and industrial readiness, but also by public perceptions shaped through digital media. This study explores the role of electric vehicle review videos on YouTube in shaping consumer perceptions and their relation to the development of electric vehicle sales in Indonesia. The study employs a netnographic approach by analyzing comment sections from three electric vehicle review videos on YouTube, combined with official sales data from the Indonesian Automotive Industry Association (GAIKINDO) for the 2023–2025 period and interviews with electric vehicle owners. The findings show that YouTube discussions are largely driven by practical and rational considerations, such as price, total cost of ownership, driving range, and charging infrastructure. Although the national automotive market experienced a slowdown, the market share of electric vehicles continued to grow. Interview results indicate that YouTube review videos mainly serve as information sources and tools for brand comparison, while final purchase decisions are more strongly influenced by mobility needs, government policies, and long-term considerations regarding electric vehicle technology. This study concludes that YouTube electric vehicle review videos support the consumer decision-making process, but do not directly determine sales growth.
Analysis of Local Government Response to Floods in Aceh: Netnography Approach Dafit Hidayat; Nur Fitriani Wulandari; Aldila Hisyam Hasrudin; Ovalia Rukmana
Jurnal Indonesia Sosial Sains Vol. 7 No. 1 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i1.2193

Abstract

The major floods that hit Aceh Province in November 2025 had a significant impact on the social, economic, and infrastructure lives of people in various districts. The disaster management places local governments as the main actors in the emergency response phase, especially in evacuation, logistics distribution, cross-agency coordination, and crisis communication. This study aims to analyze the response of the Aceh local government to the November 2025 floods and identify the factors that affect the effectiveness of the response. This study uses a qualitative approach with a case study design. Data was collected through analysis of official government documents, online media reports, and social media content of people affected by the floods. Data analysis was carried out using thematic analysis to identify government response patterns, field constraints, and crisis communication dynamics. The results of the study show that the response of local governments is relatively fast in urban areas with good transportation access. However, there have been significant delays in isolated areas due to infrastructure damage and limited coordination. In addition, the mismatch between the government's official narrative and the conditions on the ground has an impact on declining public trust. On the other hand, the resilience of local communities plays a key role as a buffer in the early phases of disasters through self-evacuation initiatives and community solidarity. This study concludes that the effectiveness of local government responses in flood management is influenced by regional access factors, disaster management governance, and the quality of crisis communication. Strengthening cross-agency coordination, empathetic communication strategies, and integrating the role of local communities are the main recommendations to improve disaster management in the future.
Analisis Strategis Tekanan Profitabilitas pada Layanan GoFood di Indonesia Berman J Hutabarat; Kesiayohana Kesiayohana; Krisna Rahmat; Ovalia Rukmana
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i1.1909

Abstract

The online food delivery (OFD) industry in Indonesia is experiencing increasing profitability pressure driven by intense competition, low consumer switching costs, and rising incentive and logistics expenses. These conditions require platforms to shift their strategic focus from aggressive expansion toward sustainable profitability. This study aims to examine GoFood’s strategic position in responding to such pressures and to formulate relevant strategic directions in a maturing market. A case study approach based on desk research was employed, utilizing secondary data analyzed through the PESTEL framework, Porter’s Five Forces, and the VRIO model, which were subsequently synthesized using a SWOT/TOWS matrix. The findings indicate that the OFD industry is characterized by high competitive rivalry and strong buyer power, causing promotion-heavy strategies to exert downward pressure on margins. Internally, GoFood benefits from ecosystem scale, multi-sided orchestration capabilities, data-driven technology, and strong brand equity, while still facing challenges related to service quality variability. The study highlights that service reliability differentiation and the expansion of non-incentive monetization, such as advertising and merchant solutions, are critical strategies for balancing growth and profitability. Academically, this research contributes to the literature on digital platform strategy by providing empirical insights from the OFD sector in an emerging market context.
Metode Netnografi Menguliti Narasi Banjir Sumatera: Alam Dikambinghitamkan, Korporasi Disalahkan, Pemerintah ke Mana? Thamira Ahsilla Barkah; Soca Berlianto; Eka Permana; Ovalia Rukmana
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i1.1946

Abstract

Recurrent flooding in Sumatra has triggered intense debate on social media regarding its underlying causes and the attribution of responsibility. While previous disaster studies in Indonesia have largely emphasized technical and physical dimensions, limited attention has been given to how public discourse frames flood causality in digital spaces. This study aims to examine how the causes of flooding in Sumatra are constructed in social media discourse and to identify which actors are most prominently associated with responsibility. Employing a qualitative multi-platform netnographic approach, this research analyzes user-generated comments from Facebook, YouTube, and TikTok collected during the first month following major flood events. Data were examined using NVivo 15 through word frequency analysis, word cloud visualization, and hierarchical mapping to identify dominant themes and framing patterns. The findings reveal that public discourse predominantly frames flooding as a natural and moral phenomenon, emphasizing environmental factors and religious interpretations. Although references to government accountability and corporate activities such as deforestation and extractive industries are present, they appear less frequently and in fragmented forms. These results suggest that social media discourse tends to depoliticize flood risk by foregrounding natural explanations, while structural and governance-related factors remain marginal. This study contributes to disaster communication scholarship by highlighting the discursive production of disaster risk in digitally mediated public arenas.
Co-Authors Abhiyoga Deyandra Putra Achmad Ichsan Ahmed Robulla Sakti Aldila Hisyam Hasrudin Ali Sudrajat Berman J Hutabarat Dafit Hidayat Donny I Maramis Eka Permana Ignatius Budi Yusatyo Jeffry Kurniawan Kesiayohana Kesiayohana Khansa Abitsha Krisna Rahmat Lisdyanto Muhammad Farouq Rosyadi Muhammad Fatoni Muhammad Feyzel Khalfani Putra Ardanesworo Murti Pagar Intan Nely Ambarsari Novdyan Suryadi Nur Fitriani Wulandari Rabih Katon Dwicahyo Retno Santoro Revi Alvino Ropel Nazra Septia Risma Putri Soca Berlianto Thamira Ahsilla Barkah