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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Puan Indonesia Eduvest - Journal of Universal Studies Jurnal Desain dan Analisis Teknologi Glosains: Jurnal Sains Global Indonesia
Alice Erni Husein
Universitas Putera Batam
Aerospace Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences

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Pengaruh Digital Marketing, Electronic Word Of Mouth, dan Customer Satisfaction Terhadap Keputusan Pembelian Jasa Nail Art Pada D’Nails & Lash Studio di Kota Batam Elaine Elaine; Alice Erni Husein
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6203

Abstract

This study aims to analyze the influence of digital marketing, electronic word of mouth (e-WOM), and customer satisfaction on purchasing decisions for nail art services at D'Nails & Lash Studio in Batam City, both partially and simultaneously. This study uses a quantitative approach with a descriptive method, involving 100 respondents who have used nail art services with a purposive sampling technique referring to the Lemeshow approach. Data were collected through questionnaires and analyzed through validity and reliability tests, classical assumption tests, regression analysis, and hypothesis testing. The discussion of the research results shows that digital marketing has the most dominant influence on purchasing decisions at 38.9%, which indicates that digital marketing strategies can increase consumer interest and confidence in choosing nail art services. Electronic word of mouth has an influence of 19.4%, which indicates that consumer reviews and recommendations through online media play a role in shaping consumer perceptions and trust, while customer satisfaction has an influence of 24.6%, which reflects that consumer satisfaction is an important factor in driving purchasing decisions and repeat service use. Simultaneously, these three variables are able to explain 72.7% of the variation in consumer purchasing decisions, so it can be concluded that digital marketing, e-WOM, and customer satisfaction have a significant influence on purchasing decisions for nail art services at D'Nails & Lash Studio in Batam City.
Pengaruh Disiplin Kerja, Motivasi Kerja, dan Loyalitas Terhadap Kinerja Karyawan PT Multi Karya Bajatama di Kota Batam Edison Edison; Alice Erni Husein
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6205

Abstract

This study aims to analyze the influence of work discipline, work motivation, and loyalty on employee performance at PT Multi Karya Bajatama in Batam City using a descriptive quantitative approach. The study population consisted of 102 employees, with a sample of 81 respondents determined using the Slovin formula and simple random sampling techniques. Data were analyzed through validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests and F-tests. The results of the multiple linear regression analysis indicate that work discipline has a positive and significant effect on employee performance with a contribution of 24.3%, work motivation also has a significant effect with a contribution of 27.0%, while loyalty has the most dominant influence of 35.1%. The coefficient of determination (R2) analysis confirms that overall, these three variables influence employee performance with a contribution value of 71.1%. Therefore, it can be concluded that improving employee performance is strongly influenced by the implementation of good work discipline, increased motivation, and strengthening employee loyalty on an ongoing basis. Statistical testing through t-tests and F-tests confirms that work discipline, work motivation, and loyalty have a positive and significant effect on employee performance, both individually and collectively.
Pengaruh Kualitas Produk, Promosi, dan E-WOM Terhadap Keputusan Pembelian Viva Cosmetics di Kota Batam Sherent Sherent; Alice Erni Husein
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6208

Abstract

This study was designed to examine the influence of product quality, promotional activities, and e-WOM on the formation of purchasing decisions for Viva Cosmetics products in Batam City. The research design used a descriptive quantitative approach that aims to describe the causal relationship between variables through objective measurements. The study involved 100 respondents who were users and buyers of Viva Cosmetics, with the sample selection technique being purposive sampling according to predetermined criteria and strengthened through Lemeshow calculations to ensure sample adequacy. The research data were analyzed through several statistical stages, including instrument feasibility testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing to determine the level of contribution of each independent variable to purchasing decisions. The findings from the multiple linear regression analysis showed that product quality contributed 19.1% to purchasing decisions. Furthermore, promotions contributed 24.0%, and e-WOM contributed 37.2%. The results of the coefficient of determination (R²) test indicate that a value of 83.7% reflects the ability of the product quality, promotion, and e-WOM variables simultaneously to explain the majority of changes in Viva Cosmetics purchasing decisions in Batam City. The results of the t-test and F-test can conclude that these three variables have a significant role, both individually and collectively, in influencing the purchasing decisions of Viva Cosmetics products in Batam City.
Waste Management Issues in Indonesia: Implications for the Nation from Socio-Political Ethical Analysis Alice Erni Husein; Jusuf Santoso Wibisono
Glosains: Jurnal Sains Global Indonesia Vol. 7 No. 2 (2026): Glosains: Jurnal Sains Global Indonesia
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/glosains.v7i2.745

Abstract

Background: Waste management in Indonesia is a complex and ongoing issue affecting environmental, public health, and economic development, as well as the overall quality of life. Objective: This paper examines the issue from a socio-political and philosophical perspective, recognizing that waste is more than a technical issue it is also an ethical issue and one of social responsibility. Methods: This research uses normative qualitative research, combining philosophical analysis with systematic policy evaluation. Results: The waste crisis is interpreted as reflecting three interrelated failures: (1) individual moral failure widespread disregard for collective environmental responsibility; (2) socioeconomic injustice the disproportionate burden of poor waste management falling on marginalized communities; and (3) governance failure characterized by weak institutional coordination, poor policy implementation, and inadequate enforcement. This study contributes a normative ethical framework that bridges political philosophy and public policy analysis in the Indonesian context. Conclusion: These efforts are essential for developing fair, sustainable, and human rights-based waste management systems in the public interest. The novelty of this study lies in its application of a normative political ethics framework drawing on Suseno (2016) to systematically evaluate waste governance as a moral and institutional accountability issue, thereby bridging philosophical analysis with public policy discourse in the Indonesian context.
Literature Review: Human Resource Management Strategy in Improving Employee Performance of Profit-Oriented Organizations Alice Erni Husein; Wasiman Wasiman
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52773

Abstract

This literature review investigates the role of Human Resources Management (HRM) as a strategic factor in improving employee performance with regards of profit-oriented organizations. By analyzing 35 selected academic articles that published from 2021 to 2025, the study identifies several core HRM approaches that enhancing employee performance. Key focuses included work discipline, motivation, career development, communication, and organization culture respectively. Findings indicates that strategic HRM as far as the aforementioned key focuses are concerned, significantly improves the resilience of organization in addressing global concerns. The report advocated for centered around humanity, empirical data-driven approach to establish an economically feasible HRM framework for profit-oriented organizations. Research gaps are found, hence future investigation being recommended too.
Assessing the Impact of Unresolved Waste Management on Human Capital Development in Indonesia: An Empirical Analysis Alice Erni Husein
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52913

Abstract

Indonesia is confronting a severe waste management crisis that increasingly threatens not only environmental sustainability but also human capital development. Rapid population growth and inadequate waste infrastructure have resulted in widespread open dumping and burning, while government spending and strategic planning remain limited. This study seeks to shed light on the future implications for Indonesian human capital based on data gathered from recent empirical studies. Using a Systematic Literature Review combined with bibliometric analysis through the Biblioshiny tool in R, the study compares the impacts in urban and rural settings. It examines how ineffective waste management degrades environmental quality, harms public health, and undermines the nation’s human capital, with broader implications for economic development. The findings highlight the urgent need to integrate waste management into national development strategies, emphasizing that improving collection systems, recycling initiatives, and sanitary disposal practices can enhance public health, promote green employment opportunities, and strengthen the human capital essential for sustainable economic development.
Implementasi Data Intelligence Pada Proses Pengambilan Keputusan Bisnis: (Studi Kasus: Rekomendasi Kontrak Kerja PT.BATM) Saut Pintubipar Saragih; Alice Erni Husein; Sasa Ani Arnomo; Andi Maslan
Jurnal Desain Dan Analisis Teknologi Vol. 5 No. 1 (2026): Januari
Publisher : Aptikom Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58520/jddat.v5i1.97

Abstract

Penelitian ini bertujuan untuk menganalisis data karyawan IT dalam rangka mendukung pengambilan keputusan terkait perpanjangan kontrak kerja. Dataset yang digunakan mencakup data karyawan IT selama periode enam tahun dengan 19 atribut utama, termasuk latar belakang pendidikan, jabatan, durasi kontrak, dan status kepegawaian. Metode penelitian dilakukan melalui tahapan analisis data intelligence yang meliputi proses filterisasi, pembersihan data, serta analisis deskriptif dan korelasional. Hasil penelitian menunjukkan bahwa mayoritas karyawan IT memiliki latar belakang pendidikan sarjana (S1), yang mencerminkan standar rekrutmen yang relatif tinggi. Distribusi durasi kontrak didominasi oleh rentang 7–12 bulan, dengan tingkat keberhasilan probation yang dapat diidentifikasi melalui perbandingan status lulus dan diperpanjang terhadap tidak lulus. Korelasi positif yang kuat (0,65) antara kesesuaian pendidikan IT dan durasi kontrak mengindikasikan bahwa latar belakang pendidikan berpengaruh terhadap retensi karyawan. Dari sisi jabatan, peran senior seperti Project Manager memiliki tingkat retensi tertinggi, sementara peran developer menunjukkan durasi kontrak yang konsisten. Penelitian ini juga menemukan bahwa sekitar 60% resign terjadi dalam enam bulan pertama masa kerja, sehingga bulan ke-3 dan ke-6 diidentifikasi sebagai waktu optimal untuk intervensi retensi.
PERAN REMAJA DALAM MENGURANGI SAMPAH PLASTIK DI LINGKUNGAN SEKOLAH Wasiman; Alice Erni Husein; Realize Realize; Mauli Siagian; Asron Saputra
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.474

Abstract

Community Service is an obligation that must be carried out by a lecturer as a form of responsibility for the knowledge they have so that they can share knowledge with the community. The implementation of community service with the title The Role of Teenagers in Reducing Plastic Waste in Schools is an invitation to live a clean culture from an early age and cleanliness is a shared responsibility that must always be instilled from an early age. Instilling cleanliness at an early age will shape the culture and character of adolescents in life at school or in society and is a reflection of a form of concern for a clean environment so as to provide awareness in a clean environment. The role of adolescents in creating a clean environment, namely: 1) Throwing trash in the place provided by the school, 2) inviting other school friends to maintain the cleanliness of the school, 3) Providing education about the importance of clean living in the school environment, 4) the principles of Reduce (Reducing waste) Reuse (Reusing) and Recycle (Recycling) and explaining to students about separating waste according to its type. A clean school culture is also the responsibility of all parties in the school and this reflects a shared awareness that must always be considered and always educated to all students so that a clean environment becomes an absolute must for all parties.
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN DAYA SAING UMKM Mariska Putri Pratiwi; Alice Erni Husein; Alfannisa Fajrin; Muhammad Haldy; Poppy Okta Fiana Putri
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.492

Abstract

This community service program aimed to empower Micro, Small, and Medium Enterprises (MSMEs) through digital marketing training to enhance their competitiveness. Many MSME actors still face limitations in utilizing digital platforms for marketing purposes. The program involved 30 participants and was implemented through a series of practical training sessions covering social media marketing, e-commerce utilization, content creation, and basic search engine optimization (SEO). Evaluation was conducted using pre-test and post-test instruments as well as participant satisfaction surveys. The results showed an improvement in participants’ understanding of digital marketing concepts and practices, as well as a high level of satisfaction with the program. Participants reported increased confidence and readiness to adopt digital marketing strategies in their businesses. This program demonstrates that digital marketing training can be an effective empowerment approach to strengthen MSME capacity and competitiveness.
Co-Authors Alfannisa Fajrin Andi Maslan Asron Saputra Edison Edison Elaine Elaine Jusuf Santoso Wibisono Mariska Putri Pratiwi MAULI SIAGIAN Muhammad Haldy Poppy Okta Fiana Putri Realize, Realize Sasa Ani Arnomo Saut Pintubipar Saragih Sherent Sherent Wasiman Wasiman, Wasiman