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All Journal INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Oggy Akmadani
Institut Agama Islam Sultan Muhammad Syafiuddin Sambas, Indonesia
Religion Humanities Economics, Econometrics & Finance Social Sciences

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THE ROLE OF SOCIAL ORGANISATIONS IN EMPOWERING MARGINALISED COMMUNITIES Melyana R Pugu; Oggy Akmadani
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 4 No. 1 (2025): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

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Abstract

Social organisations play an important role in helping disadvantaged communities. They work to improve the lives of people who are often overlooked or have difficulty getting help. The activities of social organisations include providing direct assistance, skills training, and trying to make changes in government policies. Despite facing many challenges, social organisations continue to strive to make a difference. They often work with governments and other groups to achieve their goals. The success of social organisations not only helps individuals, but can also improve society as a whole. The role of social organisations is invaluable in building a more just and prosperous society. They provide hope and support to those most in need, helping to create opportunities for people to better their own lives.
ECONOMIC EMPOWERMENT POLICIES TO FIGHT POVERTY AND INEQUALITY Jackson Yumame; Loso Judijanto; Oggy Akmadani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Economic Empowerment Policy to Fight Poverty and Inequality is a comprehensive approach that aims to address two major social problems faced by many countries. The review method in this research uses literature. The results of this study found the importance of access to education, job training, support for micro, small and medium enterprises (MSMEs), and the need for policy reforms that prioritize welfare and social justice as the main keys to achieving economic growth that is not only fast, but also equitable and fair for all levels of society.
THE EVOLUTION OF CONTENT MARKETING IN THE DIGITAL AGE: FROM SEO TO STORYTELLING Henny Noviany; Oggy Akmadani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This research examines the evolution of content marketing in the digital age, tracing its journey from an initial focus on search engine optimization (SEO) to a more complex storytelling approach. The method of this study is literature. The results show a significant shift from keyword-based strategies to a more audience- centric approach, with an emphasis on content quality and engagement. The use of data analytics and new technologies such as artificial intelligence (AI) were also identified as key factors in the personalization and effectiveness of content marketing.
COST-BENEFIT IN MARKETING COMMUNICATIONS: AN ACCOUNTING PERSPECTIVE Silvia Ekasari; Oggy Akmadani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Marketing communication is a vital component of modern business strategy, but its effectiveness needs to be accurately measured from a financial perspective. The research method conducted in this study uses the literature method. The results show that a proper accounting approach in evaluating the cost-benefit of marketing communications can improve the efficiency of resource allocation and accountability of the marketing department. With that, a careful cost-benefit analysis from an accounting perspective is critical to the success of a marketing communications strategy.
STRATEGIC INFRASTRUCTURE DEVELOPMENT: DRIVING ECONOMIC PROSPERITY AND JOB CREATION Ben Brahim S. B.; Sidderatul Akbar; Oggy Akmadani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Strategic infrastructure development is a key component in driving economic growth and creating jobs in a country. Infrastructure such as roads, harbours, airports and telecommunication networks not only facilitate the movement of goods and services, but also attract investment and encourage the development of various economic sectors. In addition, the process of infrastructure development itself creates direct and indirect employment. However, the success of infrastructure development depends on careful planning, effective implementation and sustainable management. With the right approach, strategic infrastructure development can be a powerful catalyst for achieving economic prosperity and creating sustainable employment opportunities.
IMPROVING THE QUALITY OF HUMAN RESOURCES IN HAJJ AND UMRAH MANAGEMENT: THE KEY TO SUCCESSFUL PILGRIMAGE SERVICES Yesi Suhartini; Oggy Akmadani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Human Resource (HR) quality improvement in Hajj and Umrah management refers to a systematic and continuous effort to improve the knowledge, skills, and attitudes of Hajj and Umrah service officers and managers. This includes a series of processes ranging from recruitment, training, competency development, to performance evaluation that aim to ensure that every personnel involved in organising Hajj and Umrah has adequate capacity to provide excellent service to pilgrims. Improving the quality of human resources does not only focus on the technical aspects of service, but also includes a deep understanding of the spiritual, cultural, and ethical values that form the basis for the implementation of Hajj and Umrah, so as to produce human resources who are not only professional in their duties, but also have high integrity and dedication in serving pilgrims. The results show that a comprehensive HR development programme should include improving ritual knowledge, management skills, foreign language ability, cross- cultural understanding, and soft skills. The use of information technology in training and performance management was also found to be an important factor in optimising HR quality. The research also underlines the importance of establishing an organisational culture that is oriented towards service excellence and continuous improvement. Thus, this study emphasises that investment in HR development has a direct impact on improving service quality, pilgrims' satisfaction, and the efficiency of Hajj and Umrah operations.
Co-Authors Ben Brahim S. B. Henny Noviany Jackson Yumame Loso Judijanto Melyana R Pugu Sidderatul Akbar Silvia Ekasari Yesi Suhartini