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All Journal Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Bogor Hospitality Journal
Natasha Indah Rahmani
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Humanities Environmental Science Other

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INSTAGRAM-BASED PROMOTIONAL MODEL FOR PENDOWOREJO TOURISM VILLAGE YOGYAKARTA PROVINCE : Model Promosi Berbasis Instagram untuk Desa Wisata Pendoworejo, Provinsi Yogyakarta Rana Wardah; Rahayu, Kania Sofiantina; Natasha Indah Rahmani; Helianthi Dewi; Rini Untari; Teguh Jati Purnama
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 10 No 2 (2026): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v10i2.7827

Abstract

This study aims to develop an Instagram-based digital promotion model for Pendoworejo Tourism Village, Yogyakarta Province, in order to strengthen destination branding and improve the effectiveness of tourism marketing communication. The primary issues identified include the absence of a structured digital promotion system, inconsistent posting frequency, weak visual identity, and limited audience engagement on the official Instagram account of the tourism village. A mixed-methods approach was employed using the Design Thinking framework, consisting of the stages of empathize, define, ideate, prototype, and test. Data were collected through observation, in-depth interviews, questionnaires administered to 34 tourists, and documentation of the existing Instagram account. The findings reveal that tourists’ evaluations of content quality, visual design, captions, hashtags, engagement, and posting consistency were predominantly categorised as low to very low. During the ideation stage, an integrated promotional model was formulated, comprising strategies for informative, educational, promotional, and entertaining content; the development of a coherent visual identity based on colour schemes, typography, and communication tone; the optimisation of Instagram features such as reels, stories, and hashtags; and the preparation of a structured content calendar. The prototype stage produced an Instagram feed design and Story templates that more effectively represented the village’s natural and cultural attractions. Results from the limited testing phase indicate that the proposed model was perceived as easy to understand, practical to implement, and supportive of more systematic promotional management. This study concludes that an Instagram-based promotion model developed through the Design Thinking approach is effective in strengthening the branding of tourism villages and may serve as a reference for digital promotion strategies in similar destinations. The contribution of this research lies in the formulation of a structured, contextual, and user-centred digital promotion model for tourism villages.
The PENGEMBANGAN EKOWISATA DI SITU GEDE DITINJAU DARI MOTIVASI DAN PREFERENSI PENGUNJUNG Melewanto Patabang; Dyah Prabandari; Occy Bonanza; Natasha Indah Rahmani; Ira Resmayasari; Kania S Rahayu; Hardjanto
Bogor Hospitality Journal Vol 8 No 1 (2024): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i1.116

Abstract

Situ Gede offers various ecotourism resources, such as research forests, Situ Gede Lake, natural landscapes, and diverse types of flora and fauna that attract tourists. To increase the number of visitors, these resources need to be developed effectively. As tourists visiting Situ Gede have different characteristics, motivations, and preferences, these differences must be studied to develop ecotourism in Situ Gede. The research aims to identify the motivation, preferences, and evaluations of visitors that can be used to develop ecotourism in Situ Gede. The study uses a 1-4 Likert scale, and data analysis involves descriptive methods, calculating standard deviation values, and Pearson Chi-Square analysis. The research findings indicate that the primary motivation for respondents to visit is physical. Three tourism activities are influenced by age, namely meeting friends, being with family and attending meetings, and culinary tourism. The activities around the lake that are most popular with visitors are taking selfies, enjoying the lake's beauty, and having a picnic in a natural setting. The most popular activities in the Research Forest are relaxing and enjoying the forest atmosphere, observing the variety of plants there, and taking photos with a forest background.
Co-Authors Dyah Prabandari Hardjanto Helianthi Dewi Ira Resmayasari Kania S Rahayu Kania Sofiantina Rahayu Melewanto Patabang Occy Bonanza Rana Wardah Rini Untari Teguh Jati Purnama