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Radio Copywriting Style Winda Kustiawan; Muhammad Imam Malik; Muhammad R Fachlevi Nasution
Jutkel: Jurnal Telekomunikasi, Kendali dan Listrik Vol 3 No 1 (2022): Jutkel: Jurnal Telekomunikasi, Kendali dan Listrik
Publisher : Fakultas Teknik Universitas Muhammadiyah Parepare kerjasama P3M STKIP Muhammadiyah Enrekang

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Abstract

Radio merupakan media yang memiliki jangkauan selektif terhadap segmen pasar tertentu. Radio telah beradaptasi dengan perubahan dunia dengan mengembangkan hubungan saling menguntungkan dan melengkapi dengan media lainnya. Radio copywriting adalah kegiatan menulis teks pemasaran atau iklan dengan tujuan mempersuasi atau membujuk konsumen untuk melakukan action sesuai dengan goals yang ingin dicapai atau penulisan naskah iklan dalam promosi produk atau jasa yang merupakan bagian tekstual dalam sebuah iklan. Dalam penerapan copywriting radio merupakan penyebarluasan informasi kepada khalayak sedangkan tujuan dari iklan ialah memperkenalkan produk yang diinformasikan untuk meningkatkan penjualan.
Radio Copywriting Style Winda Kustiawan; Muhammad Imam Malik; Muhammad R Fachlevi Nasution; Fauzan Hazim Tanjung; Bagus Prasetya; Daffaul Haqqi
Jutkel: Jurnal Telekomunikasi, Kendali dan Listrik Vol 3 No 2 (2022): Jutkel: Jurnal Telekomunikasi, Kendali dan Listrik
Publisher : Fakultas Teknik Universitas Muhammadiyah Parepare kerjasama P3M STKIP Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Radio merupakan media yang memiliki jangkauan selektif terhadap segmen pasar tertentu. Radio telah beradaptasi dengan perubahan dunia dengan mengembangkan hubungan saling menguntungkan dan melengkapi dengan media lainnya. Radio copywriting adalah kegiatan menulis teks pemasaran atau iklan dengan tujuan mempersuasi atau membujuk konsumen untuk melakukan action sesuai dengan goals yang ingin dicapai atau penulisan naskah iklan dalam promosi produk atau jasa yang merupakan bagian tekstual dalam sebuah iklan. Dalam penerapan copywriting radio merupakan penyebarluasan informasi kepada khalayak sedangkan tujuan dari iklan ialah memperkenalkan produk yang diinformasikan untuk meningkatkan penjualan.
COPYWRITING STYLE DAN STRUKTUR NASKAH RADIO Winda Kustiawan; Anissa Rahmadhani; Nadya Syakilah; Novi Lestari; Rizqi Ramadhani Siregar; Tasya Salsabila
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 2 No. 3 (2022): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.999 KB) | DOI: 10.55606/juitik.v2i3.343

Abstract

The technology of sending signals by way of modulation as well as electromagnetic radiation with waves that travel through the air and produce sound is the meaning of radio. In broadcasting, scripts and writing are needed so that they are pleasing to the ear and also structured. In the process of writing copywriting, Style is needed so that the advertisements shown on the radio can be absorbed by listeners and are moved to buy the product being advertised and cause an action. Because radio only relies on audio, the sentence structure must be precise and there is a script structure that is being discussed so that it is good. Using research methods sourced from books and the internet. The essence of Copywriting style and the structure of discussion scripts on radio is to hone writing and editing skills in radio scripts.
Radio Copywriting Style Winda Kustiawan; Fajar Arif Pratama; Milla Rantika; Jarosim Simbolon; Ahmad Afandi; Nurul Halisa; Muhammad Alfarizi Siregar; Azbar Rifa’i; Anisa Huwayna Simanungkalit
Maktabatun: Jurnal Perpustakaan dan Informasi Vol 1 No 2 (2021): Maktabatun: Jurnal Perpustakaan dan Informasi
Publisher : Prodi Perpustakaan dan Sains Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1016.882 KB)

Abstract

Radio copywriting is the process of writing marketing or advertising text that aims to persuade or influence consumers to take action in accordance with the goals to be achieved or writing advertising scripts in the promotion of products or services which are the textual part of an advertisement. Radio as a means of promotion and advertising also has a big role in marketing, so this study aims to find out how radio style Radio copywriting is the activity of writing marketing or advertising text with the aim of persuading or persuading consumers to take action in accordance with the goals to be achieved or writing advertising scripts in the promotion of products or services which are the textual part of an advertisement. Radio is also a means of advertising promotion and as a medium of persuasion that has influence on marketing. So this study aims to find out how the copywriting style on radio is in presenting advertisements so that consumers are attracted to the products offered. This study uses a descriptive qualitative research method by presenting the research results in the form of words regarding Radio Copywriting Style. The data collection method is through literature study by taking references from sources such as books, journals, and all types of literature that support research. So that it can be concluded that in writing copywriting or scripts on radio, you must pay attention to the principles of writing in radio broadcast scripts.

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