SEIKO : Journal of Management & Business
Vol 6, No 1 (2023): January - Juny

Integrasi Model Bisnis Franchise MXBC dan Peluang Ekspansi ke Kawasan Asia Timur Tengah

Suprapto, Yandi (Unknown)
Maitri, Badra (Unknown)
Jesslyn, Jesslyn (Unknown)
Larissa, Jesslyn (Unknown)
Liana, Jumi (Unknown)

Article Info

Publish Date
21 May 2023

Abstract

The purpose of this study is to identify the franchise business model used by Mixue Ice Cream & Tea company. This corporate case study also aims to highlight the significance of licenses in managing a global supply chain business. The study methodology used is a qualitative approach with supporting information from news, scientific publications, and other sources. According to the findings of the case study of the Mixue Ice Cream & Tea Company, it was made possible by the necessity of halal licensing and other variables that allowed for business expansion potential in the Middle East and Asia. Keywords: Franchise, Licence, Intellectual Property Rights, Expansion, Middle East Asia

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Journal Info
SEIKO : Journal of Management & Business
Website

Abbrev

seiko

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Social Sciences

Description

The Journal Management & Business (SEJaman) provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of management business both theory and practices. It aims to foster the exchange of ideas on a range of important management subjects ...