Peningkatan Pengrajin Sandal dalam Skala yang Lebih Besar dan Luas melalui Pengembangan dan Pemasaran Hasil Produksi UMKM Werdoro Waru Sidoarjo

Judiono Judiono
Mohammad Djaelani
Yayu Sri Wahyuni Hamzah
Ikhwanudin Ikhwanudin
Syaiful Anwar
Cilda Thesisa Ilmawan
Fahmy Ryadin
Soemardiono Soemardiono
Budi Handayani
Muhammad Yusron Maulana El-Yunusi
She Fira Azka Arifin
Adi Herisasono
Farid Zaini
Atmari Atmari

Jurnal Masyarakat Mengabdi Nusantara
Vol. 2 No. 1 (2023): Maret : Jurnal Masyarakat Mengabdi Nusantara

Micro, small and medium enterprises (MSMEs) as one of the pillars of the nation's economy are able to face the big challenges of technological advances that are always running. Wedoro Village is one of the villages that maintains the Development and Marketing of Production Results in the Manufacture of sandals so that there are increasing sandal craftsmen who are always developing in this technological era. The method of implementing this service uses SWOT analysis, with the stages: preparation, implementation of activities, and evaluation. The target of this activity is all Sandal Craftsmen in Wdoro Waru, Sidoarjo. Supervisors carry out the role of guiding according to the expertise of their respective departments. The results of this activity are First, the improvement of Sandal Craftsmen; Second, the increasing interest of PkM practitioners to try new things