The Capacity Building of Smes in Semanu, Gunung Kidul Through Digital Marketing Socialization and Training

Syamsul Hadi (Universitas Sarjanawiyata Tamansiswa)
Sugiyamin Syamsul (Universitas Sarjanawiyata Tamansiswa)
Anselmus Sudirman (Universitas Sarjanawiyata Tamansiswa)
Lina Setiawati (Universitas Sarjanawiyata Tamansiswa)
Nur Rokhman (Universitas Sarjanawiyata Tamansiswa)
Nurul Myristica Indraswari (Universitas Sarjanawiyata Tamansiswa)

IMPACTS: International Journal of Empowerment and Community Services
Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023

Purpose ­ This community service aims to socialize and train appropriate Digital Marketing strategies for SMEs in Padukuhan Pragak, Semanu Gunung Kidul, to increase competition and adaptive capacity. Methods - Participatory Rural Appraisal (PRA) is used in community service to develop the community's potential. Result and discussions - Numerous potentials must be developed; this service process is divided into three stages: pre-implementation, implementation, and evaluation of the service program managed to carry out. Conclusion - Avoid being stuck in one's comfort zone by constantly innovating in products, distribution channels, various marketing networks, increasing knowledge, and being active in charitable contributions.