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The Capacity Building of Smes in Semanu, Gunung Kidul Through Digital Marketing Socialization and Training Syamsul Hadi; Sugiyamin Syamsul; Anselmus Sudirman; Lina Setiawati; Nur Rokhman; Nurul Myristica Indraswari
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.14168

Abstract

Purpose ­ This community service aims to socialize and train appropriate Digital Marketing strategies for SMEs in Padukuhan Pragak, Semanu Gunung Kidul, to increase competition and adaptive capacity. Methods - Participatory Rural Appraisal (PRA) is used in community service to develop the community's potential. Result and discussions - Numerous potentials must be developed; this service process is divided into three stages: pre-implementation, implementation, and evaluation of the service program managed to carry out. Conclusion - Avoid being stuck in one's comfort zone by constantly innovating in products, distribution channels, various marketing networks, increasing knowledge, and being active in charitable contributions.
The Impact of Islamic Work Ethics and Organizational Justice on Organizational Citizenship Behavior: The Mediating Role of Organizational Commitment Syamsul Hadi; Nur Rokhman; Kusuma Chandra Kirana; Naima Andleeb; Eni Purnasari
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 15, No 2 (2023)
Publisher : Faculty of Shariah and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v15i2.33375

Abstract

Abstract. Organizational Citizenship Behavior is not exhibited by all employees within a company. To effectively accomplish objectives, the management must possess a comprehensive understanding of organizational justice, the significance of Islamic values, and the extent to which employee dedication is established. The research aims to analyze the effect of Islamic work ethic and organizational justice on organizational citizenship behavior mediated by organizational commitment. This article employs a quantitative method, with data obtained through questionnaires distributed to 65 respondents from an Indonesian company and analyzed using structural equation modeling. The study shows that the Islamic work ethic positively and significantly affects organizational citizenship behavior and commitment. Organizational justice positively and significantly affects organizational citizenship behavior and commitment. Meanwhile, organizational commitment has a positive and significant effect on organizational citizenship behavior and has been proven to be able to mediate such relationships.  Abstrak. Tidak semua karyawan menunjukkan perilaku organisasi kewarganegaraan. Untuk mencapai tujuannya secara efektif, manajemen harus memiliki pemahaman komprehensif tentang keadilan organisasi, pentingnya nilai-nilai Islam, dan sejauh mana dedikasi karyawan dibangun. Penelitian ini bertujuan untuk menganalisis pengaruh etos kerja Islam dan keadilan organisasi terhadap perilaku organisasi kewarganegaraan yang dimediasi oleh komitmen organisasi. Artikel ini menggunakan metode kuantitatif, dengan data diperoleh melalui kuesioner yang disebarkan kepada 65 responden di satu perusahaan di Indonesia. Sedangkan analisis datanya menggunakan model persamaan struktural. Hasil penelitian menunjukkan bahwa etos kerja Islam berpengaruh positif dan signifikan terhadap perilaku dan komitmen kewargaanorganisasi. Keadilan organisasi berpengaruh positif dan signifikan terhadap Perilaku Organisasi Kewarganegaraan dan Komitmen Organisasi. Komitmen organisasi berpengaruh positif dan signifikan terhadap Perilaku Organisasi Kewarganegaraan dan terbukti mampu memediasi hubungan tersebut.