Analysis of Waste Separation Drivers in Urban Centers Using the Theory of Planned Behavior and the Norm Activation Model

Meilinda Fitriani Nur Maghfiroh (Faculty of Transport and Logistics, Muscat University)
Muqimuddin Muqimuddin (Industrial Engineering, Industrial and Process Department, Institute Technology of Kalimantan)
Widya Sartika (Digital Business, Mathematics and Information Technology Department, Institute Technology of Kalimantan)
Anak Agung Ngurah Perwira Redi (Industrial Engineering Department, Faculty of Engineering and Technology, Sampoerna University)
Bayu Nur Abdallah (Digital Business, Mathematics and Information Technology Department, Institute Technology of Kalimantan)
Glenardo Antoi Hutahaean (Industrial Engineering, Industrial and Process Department, Institute Technology of Kalimantan)
Ratna Agil Apriani (Industrial Engineering, Faculty of Industrial Technology, Universitas Islam Indonesia)

Indonesian Journal of Computing, Engineering, and Design
Vol. 6 No. 1 (2024): IJoCED

Urban centers worldwide are grappling with complex waste management challenges, including efficient collection, transportation, processing, and an over-reliance on landfills. A promising approach to mitigate these issues lies in bolstering public participation in waste separation, which could significantly improve recycling efforts. To effectively encourage this practice, it is crucial to understand the underlying factors that motivate community engagement in waste segregation activities. This study utilizes the Theory of Planned Behavior and the Norm Activation Model to identify and analyze determinants influencing individuals' propensity to separate waste in the sampling area of Balikpapan City, Indonesia. Balikpapan, one of the cities in Indonesia, is currently facing several distinct challenges related to waste management. Through the empirical validation of eight hypotheses, it becomes apparent that the presence of market facilitators (H3) and the influence of past behavior (H5) play pivotal roles in shaping the intention to engage in waste separation. The findings suggest that providing accessible, well-maintained market facilities and initiatives designed to enrich the public's waste separation experience are essential strategies. Implementing these strategies could significantly improve waste separation practices within specific urban contexts such as Balikpapan, Indonesia, and other cities facing similar environmental management challenges.